Top ranking content creation software in Jan 2026
Discover the top content creation vendors with real-world adoption and growth rate data. Last updated Jan 29, 2026.
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Summary
- Canva was the most-used vendor in the Content Creation space as of December 2025, making it the top choice among businesses using tools in this category.
- The share of businesses that rely on Content Creation tools reached 29.9% in December 2025, up 0.9 percentage points from the previous month.
- Canva saw the fastest growth, increasing 0.4 percentage points, and also attracted the most companies switching from alternatives.
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Methodology and definitions
These insights come from Ramp's spend data, built on real-world transactions from businesses that opted in to share their information securely and anonymously.
Ramp Rate is a data product that surfaces the latest trends in vendor adoption and usage based on actual business spend on Ramp. We analyze anonymized, aggregated procurements and renewals on our platform over a trailing 12-month window, anchored to the latest complete month, to capture full purchase cycles with the most up-to-date data available.
Adoption Rate measures the share of businesses that purchased from a vendor, out of all businesses that made purchases in that software category over the past 12 months. It reflects a vendor's market penetration within its category, highlighting whether a tool is a dominant player or an emerging challenger relative to competitors serving the same use case.
Growth Rate measures the period-over-period delta in a vendor's Adoption Rate. It captures how quickly a vendor's market share is accelerating, highlighting vendors gaining momentum through new customers, expanding usage within existing customers, or increasing presence in the broader market.
New Adopter Rate measures the percentage of companies that adopted a vendor for the first time over the past 12 months. This metric identifies which vendors are most effective at attracting net-new users entering the category.
Switch Rate tracks the percentage of companies that moved from one vendor to another within the category over the past 12 months. It reveals which vendors are winning competitive evaluations and gaining customers from alternatives.