1%
0% YoY
#6
Summary
- Cargo ranks #6 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of October 2026, < 1% of organizations who have a vendor in the Sales Execution & Orchestration category use Cargo: up < 1 percentage points from last year.
- Cargo has the highest adoption among enterprise companies (5%), compared to mid-market (1%), small-to-medium businesses (< 1%), and micro-SMB (< 1%).
- Cargo key capabilities include no-code data orchestration, cross-tool workflow automation, and signal-based routing, supporting revenue teams unifying their GTM stack.
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Key stats
1%
0% YoY
Enterprise, 67%
0%
1%
#7
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 1% |
| Mid-market | 1% |
| Enterprise | 5% |
About Cargo
Cargo is a revenue orchestration platform that connects sales tools and automates data workflows across the GTM stack without engineering.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 0% | 1% | Enterprise, 67% | 5% | 1% | 1% |
| Aug 2026 | 0% | 1% | Enterprise, 69% | 5% | 1% | 1% |
| Jul 2026 | 2% | 1% | Enterprise, 71% | 6% | 1% | 1% |
| Jun 2026 | 1% | 1% | Enterprise, 72% | 5% | 1% | 1% |
| May 2026 | 0% | 1% | Enterprise, 72% | 6% | 1% | 1% |
| Apr 2026 | 1% | 1% | Enterprise, 75% | 6% | 1% | 1% |
| Mar 2026 | 1% | 1% | Enterprise, 76% | 6% | 1% | 1% |
| Feb 2026 | 1% | 1% | Enterprise, 77% | 6% | 1% | 1% |
| Jan 2026 | 0% | 1% | Enterprise, 77% | 6% | 1% | 1% |
| Dec 2025 | 1% | 1% | Enterprise, 74% | 6% | 1% | 1% |
| Nov 2025 | 0% | 1% | Enterprise, 76% | 5% | 1% | 1% |
| Oct 2025 | 1% | 1% | Enterprise, 75% | 5% | 1% | 1% |
| Sep 2025 | 1% | 1% | Enterprise, 77% | 4% | 0% | 1% |
| Aug 2025 | 0% | 1% | Enterprise, 78% | 4% | 0% | 1% |
| Jul 2025 | 1% | 2% | Enterprise, 73% | 5% | 0% | 1% |
| Jun 2025 | 1% | 1% | Enterprise, 75% | 3% | 0% | 1% |
| May 2025 | 1% | 1% | Enterprise, 74% | 4% | 0% | 1% |
| Apr 2025 | 0% | 1% | Enterprise, 74% | 4% | 0% | 1% |
| Mar 2025 | 1% | 1% | Enterprise, 78% | 4% | 0% | 1% |
| Feb 2025 | 1% | 1% | Enterprise, 78% | 4% | 0% | 1% |
| Jan 2025 | 0% | 1% | Enterprise, 70% | 4% | 0% | 1% |
| Dec 2024 | 2% | 1% | Enterprise, 55% | 3% | 0% | 1% |
| Nov 2024 | 0% | 1% | Enterprise, 52% | 2% | 0% | 1% |
| Oct 2024 | 1% | 1% | Enterprise, 49% | 2% | 0% | 1% |
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