60%
#1
Summary
- Zapier ranks #1 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of April 2026, 60% of organizations who have a vendor in the Sales Execution & Orchestration category use Zapier: unchanged at < 1 percentage points from last year.
- Zapier has the highest adoption among mid-market companies (68%), compared to enterprise (65%), small-to-medium businesses (58%), and micro-SMB (54%).
- Zapier key capabilities include no-code workflow automation, multi-app integrations, conditional logic triggers, and AI-powered task orchestration.
Are businesses buying Zapier?
Key stats
60%
-0% YoY
Mid-Market, 47%
32%
23%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 58% |
| Mid-market | 68% |
| Enterprise | 65% |
About Zapier
Zapier is a no-code workflow automation platform that connects thousands of apps to automate repetitive tasks and orchestrate multi-step business processes.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 32% | 23% | Mid-Market, 47% | 65% | 68% | 58% |
| Feb 2026 | 40% | 24% | Mid-Market, 48% | 66% | 69% | 60% |
| Jan 2026 | 43% | 25% | Mid-Market, 47% | 68% | 71% | 61% |
| Dec 2025 | 52% | 24% | Mid-Market, 47% | 70% | 71% | 62% |
| Nov 2025 | 45% | 24% | Mid-Market, 48% | 71% | 71% | 61% |
| Oct 2025 | 49% | 23% | Mid-Market, 48% | 70% | 71% | 61% |
| Sep 2025 | 54% | 23% | Mid-Market, 48% | 69% | 71% | 62% |
| Aug 2025 | 57% | 22% | Mid-Market, 49% | 70% | 71% | 61% |
| Jul 2025 | 55% | 22% | Mid-Market, 48% | 71% | 70% | 60% |
| Jun 2025 | 48% | 21% | Mid-Market, 49% | 72% | 70% | 59% |
| May 2025 | 49% | 25% | Mid-Market, 49% | 72% | 70% | 59% |
| Apr 2025 | 54% | 28% | Mid-Market, 49% | 72% | 70% | 59% |
| Mar 2025 | 56% | 26% | Mid-Market, 49% | 71% | 69% | 58% |
| Feb 2025 | 54% | 22% | Mid-Market, 48% | 70% | 68% | 57% |
| Jan 2025 | 49% | 22% | Mid-Market, 48% | 71% | 68% | 56% |
| Dec 2024 | 52% | 24% | Mid-Market, 48% | 66% | 69% | 56% |
| Nov 2024 | 43% | 25% | Mid-Market, 48% | 67% | 71% | 56% |
| Oct 2024 | 55% | 25% | Mid-Market, 49% | 72% | 72% | 57% |
| Sep 2024 | 59% | 25% | Mid-Market, 49% | 73% | 71% | 57% |
| Aug 2024 | 48% | 23% | Mid-Market, 48% | 70% | 70% | 56% |
| Jul 2024 | 47% | 22% | Mid-Market, 49% | 67% | 71% | 56% |
| Jun 2024 | 57% | 22% | Mid-Market, 48% | 71% | 70% | 56% |
| May 2024 | 53% | 24% | Mid-Market, 48% | 69% | 69% | 56% |
| Apr 2024 | 45% | 22% | Mid-Market, 50% | 67% | 68% | 56% |
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