62%
11% YoY
#1
Summary
- Zapier ranks #1 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of September 2026, 62% of organizations who have a vendor in the Sales Execution & Orchestration category use Zapier: down 11 percentage points from last year.
- Zapier has the highest adoption among mid-market companies (71%), compared to enterprise (68%), small-to-medium businesses (60%), and micro-SMB (55%).
- Zapier key capabilities include no-code workflow automation, multi-app integrations, conditional logic triggers, and AI-powered task orchestration.
Are businesses buying Zapier?
Key stats
62%
11% YoY
Mid-Market, 49%
41%
30%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 60% |
| Mid-market | 71% |
| Enterprise | 68% |
About Zapier
Zapier is a no-code workflow automation platform that connects thousands of apps to automate repetitive tasks and orchestrate multi-step business processes.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 41% | 30% | Mid-Market, 49% | 68% | 70% | 60% |
| Jul 2026 | 39% | 30% | Mid-Market, 49% | 68% | 72% | 61% |
| Jun 2026 | 40% | 30% | Mid-Market, 50% | 69% | 72% | 62% |
| May 2026 | 39% | 30% | Mid-Market, 50% | 69% | 73% | 63% |
| Apr 2026 | 44% | 30% | Mid-Market, 50% | 72% | 74% | 65% |
| Mar 2026 | 36% | 31% | Mid-Market, 50% | 72% | 74% | 66% |
| Feb 2026 | 47% | 33% | Mid-Market, 50% | 75% | 76% | 69% |
| Jan 2026 | 56% | 33% | Mid-Market, 50% | 78% | 77% | 70% |
| Dec 2025 | 61% | 32% | Mid-Market, 50% | 78% | 78% | 71% |
| Nov 2025 | 62% | 32% | Mid-Market, 50% | 79% | 78% | 71% |
| Oct 2025 | 62% | 32% | Mid-Market, 51% | 78% | 78% | 71% |
| Sep 2025 | 63% | 31% | Mid-Market, 51% | 79% | 79% | 71% |
| Aug 2025 | 60% | 31% | Mid-Market, 52% | 79% | 79% | 71% |
| Jul 2025 | 62% | 26% | Mid-Market, 52% | 80% | 79% | 71% |
| Jun 2025 | 62% | 26% | Mid-Market, 52% | 80% | 79% | 71% |
| May 2025 | 59% | 25% | Mid-Market, 53% | 81% | 79% | 71% |
| Apr 2025 | 60% | 26% | Mid-Market, 52% | 83% | 79% | 72% |
| Mar 2025 | 61% | 26% | Mid-Market, 53% | 82% | 79% | 73% |
| Feb 2025 | 64% | 25% | Mid-Market, 53% | 82% | 80% | 73% |
| Jan 2025 | 63% | 24% | Mid-Market, 54% | 83% | 80% | 73% |
| Dec 2024 | 67% | 25% | Mid-Market, 54% | 79% | 81% | 74% |
| Nov 2024 | 67% | 26% | Mid-Market, 54% | 79% | 81% | 74% |
| Oct 2024 | 63% | 25% | Mid-Market, 54% | 82% | 81% | 74% |
| Sep 2024 | 69% | 23% | Mid-Market, 54% | 81% | 81% | 75% |
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