Zapier
workspace_premiumMost adopted
switch_access_shortcutMost switched to
63%
arrow_downward1% YoY
#1
Summary
- Zapier ranks #1 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of April 2026, 63% of organizations who have a vendor in the Sales Execution & Orchestration category use Zapier: down 1 percentage points from last year.
- Zapier has the highest adoption among mid-market companies (71%), compared to enterprise (68%), small-to-medium businesses (61%), and micro-SMB (57%).
- Zapier key capabilities include no-code workflow automation, multi-app integrations, conditional logic triggers, and AI-powered task orchestration.
Are businesses buying Zapier?
Key stats
63%
arrow_downward1% YoY
Mid-Market, 48%
34%
30%
#2
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 61% |
| Mid-market | 71% |
| Enterprise | 68% |
About Zapier
Zapier is a no-code workflow automation platform that connects thousands of apps to automate repetitive tasks and orchestrate multi-step business processes.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 34% | 30% | Mid-Market, 48% | 68% | 71% | 61% |
| Feb 2026 | 44% | 31% | Mid-Market, 49% | 69% | 72% | 64% |
| Jan 2026 | 48% | 33% | Mid-Market, 49% | 71% | 73% | 64% |
| Dec 2025 | 56% | 33% | Mid-Market, 49% | 73% | 73% | 65% |
| Nov 2025 | 50% | 32% | Mid-Market, 50% | 74% | 73% | 65% |
| Oct 2025 | 54% | 33% | Mid-Market, 50% | 74% | 74% | 65% |
| Sep 2025 | 59% | 33% | Mid-Market, 50% | 74% | 74% | 65% |
| Aug 2025 | 61% | 34% | Mid-Market, 51% | 75% | 73% | 65% |
| Jul 2025 | 59% | 33% | Mid-Market, 50% | 76% | 73% | 63% |
| Jun 2025 | 52% | 33% | Mid-Market, 51% | 76% | 73% | 63% |
| May 2025 | 55% | 37% | Mid-Market, 52% | 76% | 73% | 63% |
| Apr 2025 | 60% | 36% | Mid-Market, 52% | 76% | 73% | 63% |
| Mar 2025 | 60% | 35% | Mid-Market, 53% | 76% | 72% | 62% |
| Feb 2025 | 58% | 32% | Mid-Market, 53% | 76% | 72% | 61% |
| Jan 2025 | 51% | 34% | Mid-Market, 53% | 77% | 72% | 60% |
| Dec 2024 | 57% | 36% | Mid-Market, 53% | 70% | 73% | 60% |
| Nov 2024 | 47% | 38% | Mid-Market, 53% | 72% | 74% | 60% |
| Oct 2024 | 60% | 39% | Mid-Market, 53% | 76% | 75% | 61% |
| Sep 2024 | 62% | 38% | Mid-Market, 54% | 77% | 75% | 61% |
| Aug 2024 | 53% | 33% | Mid-Market, 54% | 74% | 74% | 60% |
| Jul 2024 | 53% | 32% | Mid-Market, 53% | 73% | 75% | 60% |
| Jun 2024 | 64% | 30% | Mid-Market, 52% | 76% | 73% | 61% |
| May 2024 | 56% | 31% | Mid-Market, 54% | 74% | 73% | 60% |
| Apr 2024 | 49% | 21% | Mid-Market, 54% | 70% | 72% | 60% |
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