90%
1% YoY
#1
Summary
- Zapier ranks #1 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of October 2026, 90% of organizations who have a vendor in the Sales Execution & Orchestration category use Zapier: down < 1 percentage points from last year.
- Zapier has the highest adoption among small-to-medium businesses (90%), compared to mid-market (88%), enterprise (87%), and micro-SMB (90%).
- Zapier key capabilities include no-code workflow automation, multi-app integrations, conditional logic triggers, and AI-powered task orchestration.
Are businesses buying Zapier?
Key stats
90%
1% YoY
Mid-Market, 49%
82%
39%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 90% |
| Mid-market | 88% |
| Enterprise | 87% |
About Zapier
Zapier is a no-code workflow automation platform that connects thousands of apps to automate repetitive tasks and orchestrate multi-step business processes.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 82% | 39% | Mid-Market, 49% | 87% | 88% | 90% |
| Aug 2026 | 85% | 39% | Mid-Market, 49% | 88% | 89% | 90% |
| Jul 2026 | 81% | 39% | Mid-Market, 50% | 89% | 89% | 90% |
| Jun 2026 | 85% | 38% | Mid-Market, 50% | 90% | 89% | 91% |
| May 2026 | 84% | 39% | Mid-Market, 50% | 90% | 89% | 91% |
| Apr 2026 | 86% | 38% | Mid-Market, 50% | 91% | 89% | 91% |
| Mar 2026 | 85% | 38% | Mid-Market, 50% | 90% | 89% | 91% |
| Feb 2026 | 89% | 38% | Mid-Market, 50% | 90% | 89% | 91% |
| Jan 2026 | 86% | 38% | Mid-Market, 50% | 90% | 89% | 91% |
| Dec 2025 | 84% | 38% | Mid-Market, 51% | 90% | 89% | 91% |
| Nov 2025 | 86% | 38% | Mid-Market, 51% | 91% | 89% | 91% |
| Oct 2025 | 88% | 37% | Mid-Market, 51% | 90% | 90% | 91% |
| Sep 2025 | 87% | 35% | Mid-Market, 51% | 91% | 90% | 91% |
| Aug 2025 | 86% | 32% | Mid-Market, 52% | 91% | 90% | 91% |
| Jul 2025 | 86% | 31% | Mid-Market, 52% | 92% | 90% | 91% |
| Jun 2025 | 90% | 30% | Mid-Market, 52% | 93% | 89% | 91% |
| May 2025 | 89% | 29% | Mid-Market, 53% | 92% | 89% | 90% |
| Apr 2025 | 86% | 28% | Mid-Market, 53% | 91% | 89% | 90% |
| Mar 2025 | 87% | 28% | Mid-Market, 53% | 90% | 89% | 90% |
| Feb 2025 | 87% | 26% | Mid-Market, 53% | 89% | 89% | 90% |
| Jan 2025 | 87% | 23% | Mid-Market, 54% | 89% | 89% | 90% |
| Dec 2024 | 88% | 20% | Mid-Market, 54% | 88% | 89% | 90% |
| Nov 2024 | 90% | 20% | Mid-Market, 54% | 89% | 89% | 90% |
| Oct 2024 | 89% | 20% | Mid-Market, 54% | 89% | 89% | 89% |
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