9%
1% YoY
#2
Summary
- Gong ranks #2 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of October 2026, 9% of organizations who have a vendor in the Sales Execution & Orchestration category use Gong: up 1 percentage points from last year.
- Gong has the highest adoption among mid-market companies (18%), compared to enterprise (8%), small-to-medium businesses (7%), and micro-SMB (4%).
- Gong key capabilities include conversation analytics, deal intelligence, and sales coaching insights, supporting revenue teams optimizing sales performance through AI-powered call analysis.
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Key stats
9%
1% YoY
Mid-Market, 71%
6%
25%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 7% |
| Mid-market | 18% |
| Enterprise | 8% |
About Gong
Gong is a revenue AI platform that captures customer interactions and provides analytics for sales teams. It helps organizations optimize sales execution and forecast accuracy through AI-powered insights and workflow automation.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 6% | 25% | Mid-Market, 71% | 8% | 18% | 7% |
| Aug 2026 | 7% | 25% | Mid-Market, 73% | 7% | 17% | 7% |
| Jul 2026 | 5% | 25% | Mid-Market, 73% | 6% | 17% | 6% |
| Jun 2026 | 4% | 25% | Mid-Market, 75% | 6% | 17% | 6% |
| May 2026 | 5% | 25% | Mid-Market, 75% | 5% | 17% | 6% |
| Apr 2026 | 4% | 25% | Mid-Market, 74% | 5% | 17% | 6% |
| Mar 2026 | 2% | 25% | Mid-Market, 75% | 6% | 17% | 6% |
| Feb 2026 | 5% | 25% | Mid-Market, 76% | 6% | 17% | 6% |
| Jan 2026 | 6% | 24% | Mid-Market, 75% | 5% | 16% | 6% |
| Dec 2025 | 5% | 24% | Mid-Market, 72% | 5% | 15% | 6% |
| Nov 2025 | 5% | 24% | Mid-Market, 73% | 7% | 16% | 6% |
| Oct 2025 | 4% | 25% | Mid-Market, 74% | 6% | 15% | 6% |
| Sep 2025 | 4% | 25% | Mid-Market, 73% | 6% | 15% | 6% |
| Aug 2025 | 3% | 31% | Mid-Market, 72% | 6% | 15% | 5% |
| Jul 2025 | 3% | 32% | Mid-Market, 73% | 7% | 14% | 5% |
| Jun 2025 | 3% | 33% | Mid-Market, 73% | 6% | 14% | 5% |
| May 2025 | 3% | 33% | Mid-Market, 72% | 6% | 14% | 6% |
| Apr 2025 | 4% | 35% | Mid-Market, 71% | 7% | 14% | 6% |
| Mar 2025 | 3% | 36% | Mid-Market, 73% | 6% | 14% | 6% |
| Feb 2025 | 5% | 38% | Mid-Market, 73% | 5% | 14% | 6% |
| Jan 2025 | 3% | 39% | Mid-Market, 72% | 6% | 14% | 6% |
| Dec 2024 | 3% | 40% | Mid-Market, 73% | 6% | 13% | 6% |
| Nov 2024 | 2% | 40% | Mid-Market, 72% | 5% | 12% | 6% |
| Oct 2024 | 3% | 40% | Mid-Market, 71% | 5% | 12% | 6% |
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