Gong
6%
arrow_downward1% YoY
#5
Summary
- Gong ranks #5 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of March 2026, 6% of organizations who have a vendor in the Sales Execution & Orchestration category use Gong: down 1 percentage point from last year.
- Gong has the highest adoption among mid-market companies (15%), compared to enterprise (5%), small-to-medium businesses (4%), and micro-SMB (2%).
- Gong key capabilities include conversation analytics, deal intelligence, and sales coaching insights, supporting revenue teams optimizing sales performance through AI-powered call analysis.
Are businesses buying Gong?
Key stats
6%
arrow_downward1% YoY
Mid-Market, 72%
3%
9%
#5
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 4% |
| Mid-market | 15% |
| Enterprise | 5% |
About Gong
Gong is a revenue AI platform that captures customer interactions and provides analytics for sales teams. It helps organizations optimize sales execution and forecast accuracy through AI-powered insights and workflow automation.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 3% | 9% | Mid-Market, 72% | 5% | 15% | 4% |
| Jan 2026 | 4% | 9% | Mid-Market, 71% | 5% | 14% | 4% |
| Dec 2025 | 3% | 9% | Mid-Market, 69% | 5% | 14% | 4% |
| Nov 2025 | 4% | 9% | Mid-Market, 72% | 6% | 14% | 4% |
| Oct 2025 | 3% | 9% | Mid-Market, 73% | 5% | 14% | 4% |
| Sep 2025 | 3% | 9% | Mid-Market, 72% | 4% | 14% | 4% |
| Aug 2025 | 3% | 9% | Mid-Market, 72% | 5% | 14% | 4% |
| Jul 2025 | 2% | 9% | Mid-Market, 73% | 5% | 13% | 4% |
| Jun 2025 | 2% | 10% | Mid-Market, 73% | 4% | 13% | 5% |
| May 2025 | 3% | 9% | Mid-Market, 72% | 5% | 13% | 5% |
| Apr 2025 | 3% | 10% | Mid-Market, 71% | 5% | 13% | 5% |
| Mar 2025 | 2% | 9% | Mid-Market, 74% | 5% | 13% | 5% |
| Feb 2025 | 4% | 10% | Mid-Market, 73% | 4% | 14% | 5% |
| Jan 2025 | 4% | 12% | Mid-Market, 72% | 4% | 14% | 6% |
| Dec 2024 | 2% | 13% | Mid-Market, 70% | 5% | 14% | 6% |
| Nov 2024 | 4% | 13% | Mid-Market, 69% | 5% | 14% | 6% |
| Oct 2024 | 3% | 12% | Mid-Market, 68% | 5% | 13% | 6% |
| Sep 2024 | 4% | 13% | Mid-Market, 71% | 5% | 13% | 6% |
| Aug 2024 | 6% | 14% | Mid-Market, 69% | 4% | 13% | 6% |
| Jul 2024 | 2% | 16% | Mid-Market, 70% | 4% | 13% | 7% |
| Jun 2024 | 2% | 21% | Mid-Market, 69% | 4% | 13% | 7% |
| May 2024 | 4% | 20% | Mid-Market, 73% | 4% | 14% | 7% |
| Apr 2024 | 5% | 20% | Mid-Market, 74% | 2% | 14% | 8% |
| Mar 2024 | 4% | 22% | Mid-Market, 74% | 3% | 14% | 8% |
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