9%
7% YoY
#5
Summary
- DataForSEO ranks #5 within the SEO category, maintaining its position month-over-month.
- As of October 2026, 9% of organizations who have a vendor in the SEO category use DataForSEO: up 7 percentage points from last year.
- DataForSEO has the highest adoption among micro-SMB companies (13%), compared to small-to-medium businesses (10%), mid-market (6%), and enterprise (4%).
- DataForSEO key capabilities include SERP data APIs, keyword research endpoints, and backlink analysis, supporting custom SEO tool development and competitive intelligence automation.
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Key stats
9%
7% YoY
Mid-Market, 44%
15%
11%
#3
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 10% |
| Mid-market | 6% |
| Enterprise | 4% |
About DataForSEO
DataForSEO provides comprehensive SEO data APIs covering SERP results, keyword rankings, backlinks, and on-page analysis. It offers raw search engine data for building custom SEO tools and analytics platforms.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 15% | 11% | Mid-Market, 44% | 4% | 6% | 10% |
| Aug 2026 | 11% | 10% | Mid-Market, 45% | 5% | 5% | 9% |
| Jul 2026 | 10% | 9% | Mid-Market, 44% | 3% | 4% | 8% |
| Jun 2026 | 10% | 8% | Mid-Market, 50% | 3% | 4% | 7% |
| May 2026 | 10% | 7% | Mid-Market, 48% | 2% | 3% | 6% |
| Apr 2026 | 6% | 7% | Mid-Market, 48% | 2% | 3% | 5% |
| Mar 2026 | 7% | 6% | Mid-Market, 46% | 2% | 3% | 5% |
| Feb 2026 | 9% | 5% | Mid-Market, 46% | 2% | 2% | 4% |
| Jan 2026 | 3% | 5% | Mid-Market, 45% | 2% | 2% | 3% |
| Dec 2025 | 4% | 5% | Mid-Market, 49% | 3% | 2% | 2% |
| Nov 2025 | 1% | 4% | Mid-Market, 45% | 2% | 2% | 2% |
| Oct 2025 | 2% | 4% | Mid-Market, 50% | 2% | 1% | 2% |
| Sep 2025 | 3% | 4% | Mid-Market, 51% | 1% | 1% | 2% |
| Aug 2025 | 3% | 5% | Mid-Market, 52% | 1% | 1% | 2% |
| Jul 2025 | 2% | 5% | Mid-Market, 47% | 1% | 1% | 1% |
| Jun 2025 | 0% | 5% | Mid-Market, 46% | 1% | 1% | 1% |
| May 2025 | 3% | 4% | Mid-Market, 45% | 1% | 1% | 1% |
| Apr 2025 | — | 3% | Enterprise, 57% | 1% | 1% | 1% |
| Mar 2025 | 1% | 3% | Enterprise, 57% | 2% | 1% | 1% |
| Feb 2025 | — | 4% | Enterprise, 58% | 2% | 1% | 1% |
| Jan 2025 | — | 4% | Enterprise, 56% | 2% | 1% | 1% |
| Dec 2024 | — | 4% | Enterprise, 58% | 3% | 1% | 1% |
| Nov 2024 | 1% | 3% | Mid-Market, 48% | 3% | 1% | 1% |
| Oct 2024 | — | 3% | Mid-Market, 49% | 1% | 1% | 1% |
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