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12%
5% YoY
#3
Summary
- SerpApi ranks #3 within the SEO category, maintaining its position month-over-month.
- As of August 2026, 12% of organizations who have a vendor in the SEO category use SerpApi: up 5 percentage points from last year.
- SerpApi has the highest adoption among micro-SMB companies (17%), compared to small-to-medium businesses (13%), mid-market (9%), and enterprise (9%).
- SerpAPI key capabilities include real-time search result scraping, multi-search engine support, and structured JSON data delivery, supporting SEO monitoring and competitive intelligence automation.
Are businesses buying SerpApi?
Key stats
12%
5% YoY
Mid-Market, 40%
10%
12%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 9% |
| Enterprise | 9% |
About SerpApi
SerpApi is a search engine scraping API that provides structured data from Google and other search engines in real-time JSON format with automated CAPTCHA solving.
Procure SerpApi with Ramp
See all vendors in SEOHave feedback?AI agents handle purchasing from source to payment. Employees buy faster. Finance controls every dollar.
- Matches POs to invoices automatically
- Manages intake, approvals, and vendor onboarding in one system
- Enforces policy controls before purchases are made
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 10% | 12% | Mid-Market, 40% | 9% | 9% | 13% |
| Jun 2026 | 10% | 12% | Mid-Market, 41% | 10% | 8% | 13% |
| May 2026 | 10% | 12% | Mid-Market, 44% | 9% | 8% | 13% |
| Apr 2026 | 11% | 12% | Mid-Market, 43% | 8% | 8% | 13% |
| Mar 2026 | 14% | 12% | Mid-Market, 45% | 8% | 8% | 13% |
| Feb 2026 | 15% | 11% | Mid-Market, 44% | 8% | 7% | 12% |
| Jan 2026 | 8% | 11% | Mid-Market, 43% | 8% | 7% | 11% |
| Dec 2025 | 15% | 11% | Mid-Market, 41% | 8% | 7% | 11% |
| Nov 2025 | 16% | 10% | Mid-Market, 42% | 9% | 6% | 10% |
| Oct 2025 | 7% | 10% | Enterprise, 43% | 8% | 6% | 9% |
| Sep 2025 | 9% | 10% | Enterprise, 42% | 9% | 6% | 9% |
| Aug 2025 | 9% | 9% | Enterprise, 44% | 9% | 5% | 8% |
| Jul 2025 | 6% | 9% | Mid-Market, 45% | 9% | 5% | 8% |
| Jun 2025 | 8% | 9% | Mid-Market, 48% | 7% | 5% | 7% |
| May 2025 | 10% | 8% | Mid-Market, 44% | 6% | 5% | 7% |
| Apr 2025 | 12% | 8% | Enterprise, 42% | 6% | 5% | 7% |
| Mar 2025 | 7% | 6% | Mid-Market, 42% | 7% | 4% | 6% |
| Feb 2025 | 7% | 6% | Mid-Market, 42% | 5% | 4% | 6% |
| Jan 2025 | 1% | 6% | Enterprise, 41% | 6% | 4% | 5% |
| Dec 2024 | 3% | 5% | Enterprise, 44% | 6% | 4% | 6% |
| Nov 2024 | 4% | 4% | Enterprise, 45% | 6% | 3% | 6% |
| Oct 2024 | 5% | 6% | Mid-Market, 42% | 6% | 3% | 6% |
| Sep 2024 | 5% | 4% | Mid-Market, 41% | 5% | 3% | 6% |
| Aug 2024 | 8% | 6% | Enterprise, 45% | 5% | 3% | 5% |
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