12%
4% YoY
#3
Summary
- SerpApi ranks #3 within the SEO category, maintaining its position month-over-month.
- As of September 2026, 12% of organizations who have a vendor in the SEO category use SerpApi: up 4 percentage points from last year.
- SerpApi has the highest adoption among micro-SMB companies (18%), compared to small-to-medium businesses (14%), mid-market (9%), and enterprise (10%).
- SerpAPI key capabilities include real-time search result scraping, multi-search engine support, and structured JSON data delivery, supporting SEO monitoring and competitive intelligence automation.
Are businesses buying SerpApi?
Key stats
12%
4% YoY
Mid-Market, 44%
11%
13%
#3
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 14% |
| Mid-market | 9% |
| Enterprise | 10% |
About SerpApi
SerpApi is a search engine scraping API that provides structured data from Google and other search engines in real-time JSON format with automated CAPTCHA solving.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 11% | 13% | Mid-Market, 44% | 10% | 9% | 14% |
| Jul 2026 | 10% | 12% | Mid-Market, 41% | 10% | 9% | 13% |
| Jun 2026 | 10% | 12% | Mid-Market, 42% | 10% | 8% | 13% |
| May 2026 | 10% | 12% | Mid-Market, 45% | 9% | 8% | 13% |
| Apr 2026 | 10% | 12% | Mid-Market, 44% | 8% | 8% | 13% |
| Mar 2026 | 14% | 12% | Mid-Market, 46% | 9% | 8% | 13% |
| Feb 2026 | 15% | 11% | Mid-Market, 45% | 8% | 7% | 12% |
| Jan 2026 | 10% | 11% | Mid-Market, 44% | 8% | 7% | 11% |
| Dec 2025 | 13% | 11% | Mid-Market, 42% | 9% | 7% | 11% |
| Nov 2025 | 7% | 10% | Mid-Market, 42% | 9% | 6% | 10% |
| Oct 2025 | 7% | 10% | Mid-Market, 41% | 9% | 6% | 10% |
| Sep 2025 | 10% | 10% | Mid-Market, 42% | 10% | 6% | 10% |
| Aug 2025 | 10% | 9% | Mid-Market, 41% | 9% | 6% | 9% |
| Jul 2025 | 7% | 10% | Mid-Market, 46% | 9% | 6% | 9% |
| Jun 2025 | 10% | 9% | Mid-Market, 46% | 7% | 6% | 9% |
| May 2025 | 10% | 8% | Mid-Market, 41% | 8% | 6% | 8% |
| Apr 2025 | 12% | 8% | Enterprise, 44% | 8% | 5% | 8% |
| Mar 2025 | 7% | 7% | Enterprise, 41% | 8% | 4% | 7% |
| Feb 2025 | 7% | 7% | Enterprise, 42% | 7% | 4% | 7% |
| Jan 2025 | 1% | 7% | Enterprise, 43% | 7% | 4% | 7% |
| Dec 2024 | 4% | 6% | Enterprise, 46% | 7% | 4% | 7% |
| Nov 2024 | 6% | 5% | Enterprise, 47% | 7% | 4% | 7% |
| Oct 2024 | 5% | 6% | Enterprise, 48% | 8% | 4% | 7% |
| Sep 2024 | 6% | — | Enterprise, 50% | 8% | 4% | 7% |
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