10%
arrow_upward5% YoY
#3
Summary
- SerpApi ranks #3 within the SEO category, maintaining its position month-over-month.
- As of January 2026, 10% of organizations who have a vendor in the SEO category use SerpApi: up 5 percentage points from last year.
- SerpApi has the highest adoption among micro-SMB companies (16%), compared to small-to-medium businesses (12%), mid-market (7%), and enterprise (10%).
- SerpAPI key capabilities include real-time search result scraping, multi-search engine support, and structured JSON data delivery, supporting SEO monitoring and competitive intelligence automation.
Key stats
10%
arrow_upward5% YoY
Enterprise, 47%
8%
11%
#3
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 12% |
| Mid-market | 7% |
| Enterprise | 10% |
About SerpApi
SerpApi is a search engine scraping API that provides structured data from Google and other search engines in real-time JSON format with automated CAPTCHA solving.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 8% | 10% | Enterprise, 47% | 10% | 7% | 12% |
| Dec 2025 | 14% | 10% | Enterprise, 50% | 11% | 7% | 12% |
| Nov 2025 | 11% | 10% | Enterprise, 49% | 11% | 6% | 11% |
| Oct 2025 | 7% | 9% | Enterprise, 48% | 11% | 6% | 10% |
| Sep 2025 | 9% | 9% | Enterprise, 48% | 12% | 6% | 10% |
| Aug 2025 | 11% | 9% | Enterprise, 47% | 11% | 6% | 9% |
| Jul 2025 | 7% | 9% | Enterprise, 44% | 11% | 6% | 8% |
| Jun 2025 | 8% | 10% | Enterprise, 48% | 9% | 6% | 8% |
| May 2025 | 7% | 9% | Enterprise, 51% | 8% | 5% | 8% |
| Apr 2025 | 15% | 9% | Enterprise, 54% | 8% | 5% | 8% |
| Mar 2025 | 9% | 9% | Enterprise, 52% | 9% | 4% | 7% |
| Feb 2025 | 6% | 9% | Enterprise, 53% | 7% | 3% | 7% |
| Jan 2025 | 3% | 9% | Enterprise, 53% | 7% | 3% | 6% |
| Dec 2024 | 5% | 8% | Enterprise, 55% | 8% | 4% | 7% |
| Nov 2024 | 4% | 8% | Enterprise, 56% | 8% | 3% | 7% |
| Oct 2024 | 4% | 8% | Enterprise, 55% | 8% | 3% | 7% |
| Sep 2024 | 6% | 7% | Enterprise, 55% | 8% | 3% | 7% |
| Aug 2024 | 9% | 7% | Enterprise, 58% | 8% | 3% | 6% |
| Jul 2024 | 6% | 7% | Enterprise, 60% | 9% | 3% | 6% |
| Jun 2024 | 1% | 5% | Enterprise, 60% | 9% | 3% | 5% |
| May 2024 | 9% | 6% | Enterprise, 62% | 10% | 3% | 6% |
| Apr 2024 | 5% | 4% | Enterprise, 59% | 10% | 2% | 5% |
| Mar 2024 | 3% | 6% | Enterprise, 57% | 9% | 2% | 5% |
| Feb 2024 | 2% | 6% | Enterprise, 58% | 10% | 3% | 5% |
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