6%
#4
Summary
- Dreamdata ranks #5 within the Marketing Measurement category, maintaining its position month-over-month.
- As of April 2026, 6% of organizations who have a vendor in the Marketing Measurement category use Dreamdata: unchanged at < 1 percentage points from last year.
- Dreamdata has the highest adoption among mid-market companies (7%), compared to enterprise (< 1%), small-to-medium businesses (5%), and micro-SMB (5%).
- Dreamdata key capabilities include B2B revenue attribution, multi-touch customer journey mapping, and cross-channel campaign analysis, supporting data-driven marketing ROI optimization.
Are businesses buying Dreamdata?
Key stats
6%
-0% YoY
Mid-Market, 79%
16%
3%
#3
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 5% |
| Mid-market | 7% |
| Enterprise | 0% |
About Dreamdata
Dreamdata is a B2B revenue attribution platform that connects marketing activities to pipeline and revenue outcomes.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 16% | 3% | Mid-Market, 79% | 0% | 7% | 5% |
| Feb 2026 | 3% | 3% | Mid-Market, 81% | 0% | 7% | 5% |
| Jan 2026 | 9% | 3% | Mid-Market, 79% | 0% | 7% | 5% |
| Dec 2025 | 10% | 4% | Mid-Market, 80% | 0% | 7% | 5% |
| Nov 2025 | — | 4% | Mid-Market, 80% | 0% | 7% | 5% |
| Oct 2025 | 5% | 4% | Mid-Market, 80% | 0% | 7% | 5% |
| Sep 2025 | 12% | 5% | Mid-Market, 81% | 0% | 8% | 5% |
| Aug 2025 | — | 3% | Mid-Market, 81% | 0% | 7% | 5% |
| Jul 2025 | 12% | 3% | Mid-Market, 81% | 0% | 7% | 5% |
| Jun 2025 | — | 3% | Mid-Market, 80% | 0% | 7% | 4% |
| May 2025 | 6% | 3% | Mid-Market, 80% | 0% | 8% | 5% |
| Apr 2025 | 10% | — | Mid-Market, 83% | 0% | 7% | 5% |
| Mar 2025 | 10% | — | Mid-Market, 84% | 0% | 9% | 4% |
| Feb 2025 | — | — | Mid-Market, 84% | 0% | 8% | 4% |
| Jan 2025 | 9% | — | Mid-Market, 85% | 0% | 9% | 4% |
| Dec 2024 | 7% | — | Mid-Market, 87% | 0% | 8% | 4% |
| Nov 2024 | 17% | — | Mid-Market, 88% | 0% | 9% | 4% |
| Oct 2024 | 11% | — | Mid-Market, 93% | 0% | 8% | 4% |
| Sep 2024 | 12% | — | Mid-Market, 94% | 0% | 9% | 3% |
| Aug 2024 | — | — | Mid-Market, 93% | 0% | 8% | 2% |
| Jul 2024 | 7% | — | Mid-Market, 92% | 0% | 9% | 2% |
| Jun 2024 | 15% | — | Mid-Market, 93% | 0% | 7% | 2% |
| May 2024 | 6% | — | Mid-Market, 91% | 0% | 6% | 1% |
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