Dreamdata
21%
arrow_downward1% YoY
#3
Summary
- Dreamdata ranks #3 within the Marketing Measurement category, maintaining its position month-over-month.
- As of March 2026, 21% of organizations who have a vendor in the Marketing Measurement category use Dreamdata: down 1 percentage point from last year.
- Dreamdata has the highest adoption among micro-SMB companies (24%), compared to small-to-medium businesses (20%), mid-market (22%), and enterprise (< 1%).
- Dreamdata key capabilities include B2B revenue attribution, multi-touch customer journey mapping, and cross-channel campaign analysis, supporting data-driven marketing ROI optimization.
Are businesses buying Dreamdata?
Key stats
21%
arrow_downward1% YoY
Mid-Market, 80%
13%
3%
#2
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 20% |
| Mid-market | 22% |
| Enterprise | 0% |
About Dreamdata
Dreamdata is a B2B revenue attribution platform that connects marketing activities to pipeline and revenue outcomes.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 13% | 3% | Mid-Market, 80% | 0% | 22% | 20% |
| Jan 2026 | 40% | 4% | Mid-Market, 79% | 0% | 22% | 21% |
| Dec 2025 | 44% | 4% | Mid-Market, 80% | 0% | 22% | 23% |
| Nov 2025 | — | 5% | Mid-Market, 80% | 0% | 22% | 20% |
| Oct 2025 | 20% | 5% | Mid-Market, 79% | 0% | 24% | 22% |
| Sep 2025 | 45% | 7% | Mid-Market, 81% | 0% | 28% | 22% |
| Aug 2025 | — | 7% | Mid-Market, 81% | 0% | 26% | 20% |
| Jul 2025 | 27% | 7% | Mid-Market, 81% | 0% | 28% | 19% |
| Jun 2025 | — | 8% | Mid-Market, 80% | 0% | 27% | 18% |
| May 2025 | 18% | 8% | Mid-Market, 80% | — | 29% | 20% |
| Apr 2025 | 30% | — | Mid-Market, 83% | — | 30% | 22% |
| Mar 2025 | 40% | — | Mid-Market, 84% | — | 36% | 17% |
| Feb 2025 | — | — | Mid-Market, 84% | — | 35% | 15% |
| Jan 2025 | 40% | — | Mid-Market, 85% | — | 43% | 16% |
| Dec 2024 | 20% | — | Mid-Market, 87% | — | 39% | 16% |
| Nov 2024 | 67% | — | Mid-Market, 88% | — | 44% | 18% |
| Oct 2024 | 40% | — | Mid-Market, 93% | — | 41% | 16% |
| Sep 2024 | 40% | — | Mid-Market, 94% | — | 41% | 12% |
| Aug 2024 | — | — | Mid-Market, 93% | — | 46% | 9% |
| Jul 2024 | 25% | — | Mid-Market, 92% | — | 46% | 9% |
| Jun 2024 | 38% | — | Mid-Market, 93% | — | 45% | 10% |
| May 2024 | 50% | — | Mid-Market, 91% | — | 50% | 4% |
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