11%
arrow_downward1% YoY
#4
Summary
- Dreamdata ranks #4 within the Marketing Measurement category, maintaining its position month-over-month.
- As of May 2026, 11% of organizations who have a vendor in the Marketing Measurement category use Dreamdata: down 1 percentage points from last year.
- Dreamdata has the highest adoption among mid-market companies (18%), compared to enterprise (< 1%), small-to-medium businesses (9%), and micro-SMB (6%).
- Dreamdata key capabilities include B2B revenue attribution, multi-touch customer journey mapping, and cross-channel campaign analysis, supporting data-driven marketing ROI optimization.
Are businesses buying Dreamdata?
Key stats
11%
arrow_downward1% YoY
Mid-Market, 81%
23%
#3
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 9% |
| Mid-market | 18% |
| Enterprise | 0% |
About Dreamdata
Dreamdata is a B2B revenue attribution platform that connects marketing activities to pipeline and revenue outcomes.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|
| Apr 2026 | 23% | Mid-Market, 81% | 0% | 18% | 9% |
| Mar 2026 | 25% | Mid-Market, 84% | 0% | 17% | 8% |
| Feb 2026 | 5% | Mid-Market, 84% | 0% | 17% | 7% |
| Jan 2026 | 17% | Mid-Market, 82% | 0% | 17% | 7% |
| Dec 2025 | 20% | Mid-Market, 85% | 0% | 17% | 8% |
| Nov 2025 | — | Mid-Market, 85% | 0% | 17% | 7% |
| Oct 2025 | 9% | Mid-Market, 85% | 0% | 20% | 8% |
| Sep 2025 | 19% | Mid-Market, 86% | 0% | 23% | 8% |
| Aug 2025 | — | Mid-Market, 86% | 0% | 22% | 8% |
| Jul 2025 | 19% | Mid-Market, 87% | 0% | 23% | 8% |
| Jun 2025 | — | Mid-Market, 87% | 0% | 22% | 7% |
| May 2025 | 15% | Mid-Market, 86% | 0% | 24% | 8% |
| Apr 2025 | 17% | Mid-Market, 88% | 0% | 23% | 8% |
| Mar 2025 | 17% | Mid-Market, 89% | 0% | 26% | 7% |
| Feb 2025 | — | Mid-Market, 89% | 0% | 26% | 6% |
| Jan 2025 | 22% | Mid-Market, 85% | 0% | 29% | 7% |
| Dec 2024 | 13% | Mid-Market, 87% | 0% | 23% | 7% |
| Nov 2024 | 40% | Mid-Market, 87% | 0% | 26% | 8% |
| Oct 2024 | 18% | Mid-Market, 91% | 0% | 23% | 7% |
| Sep 2024 | 20% | Mid-Market, 92% | 0% | 24% | 5% |
| Aug 2024 | — | Mid-Market, 92% | 0% | 25% | 4% |
| Jul 2024 | 8% | Mid-Market, 90% | 0% | 25% | 4% |
| Jun 2024 | 23% | Mid-Market, 95% | — | 24% | 5% |
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