17%
arrow_downward0% YoY
#2
Summary
- Northbeam ranks #2 within the Marketing Measurement category, maintaining its position month-over-month.
- As of May 2026, 17% of organizations who have a vendor in the Marketing Measurement category use Northbeam: down < 1 percentage points from last year.
- Northbeam has the highest adoption among mid-market companies (19%), compared to enterprise (< 1%), small-to-medium businesses (17%), and micro-SMB (11%).
- Northbeam key capabilities include multi-touch attribution modeling, incrementality testing, and unified marketing analytics, supporting performance-driven ecommerce growth optimization.
Are businesses buying Northbeam?
Key stats
17%
arrow_downward0% YoY
Mid-Market, 72%
23%
41%
#2
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 17% |
| Mid-market | 19% |
| Enterprise | 0% |
About Northbeam
Northbeam is a marketing intelligence platform that combines multi-touch attribution with media mix modeling for comprehensive marketing measurement.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Apr 2026 | 23% | 41% | Mid-Market, 72% | 0% | 19% | 17% |
| Mar 2026 | 30% | 40% | Mid-Market, 73% | 0% | 19% | 16% |
| Feb 2026 | — | 37% | Mid-Market, 72% | 0% | 18% | 15% |
| Jan 2026 | 13% | 33% | Mid-Market, 72% | 0% | 17% | 15% |
| Dec 2025 | 10% | 31% | Mid-Market, 75% | 0% | 17% | 15% |
| Nov 2025 | 14% | 30% | Mid-Market, 70% | 0% | 19% | 15% |
| Oct 2025 | 9% | 30% | Mid-Market, 70% | 0% | 16% | 16% |
| Sep 2025 | 14% | 50% | Mid-Market, 69% | 0% | 19% | 17% |
| Aug 2025 | 7% | 43% | Mid-Market, 68% | 0% | 17% | 17% |
| Jul 2025 | 25% | 33% | Mid-Market, 69% | 0% | 19% | 18% |
| Jun 2025 | — | 33% | Mid-Market, 68% | 0% | 17% | 16% |
| May 2025 | — | 33% | Mid-Market, 69% | 0% | 17% | 18% |
| Apr 2025 | 6% | — | Mid-Market, 66% | 0% | 18% | 18% |
| Mar 2025 | — | — | Mid-Market, 65% | 0% | 20% | 21% |
| Feb 2025 | 13% | — | Mid-Market, 60% | 0% | 23% | 23% |
| Jan 2025 | 11% | — | Mid-Market, 61% | 0% | 21% | 27% |
| Dec 2024 | 25% | — | Mid-Market, 58% | 0% | 23% | 27% |
| Nov 2024 | — | — | Mid-Market, 58% | 0% | 19% | 27% |
| Oct 2024 | 27% | — | Mid-Market, 54% | 0% | 19% | 29% |
| Sep 2024 | — | — | Mid-Market, 54% | 0% | 16% | 29% |
| Aug 2024 | 20% | — | Mid-Market, 55% | 0% | 20% | 31% |
| Jul 2024 | 17% | — | SMB, 51% | 0% | 20% | 32% |
| Jun 2024 | 23% | — | Mid-Market, 53% | — | 18% | 33% |
| May 2024 | — | — | SMB, 57% | — | 21% | 34% |
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