9%
arrow_downward1% YoY
#2
Summary
- Northbeam ranks #3 within the Marketing Measurement category, maintaining its position month-over-month.
- As of April 2026, 9% of organizations who have a vendor in the Marketing Measurement category use Northbeam: down 1 percentage point from last year.
- Northbeam has the highest adoption among small-to-medium businesses (10%), compared to mid-market (9%), enterprise (< 1%), and micro-SMB (7%).
- Northbeam key capabilities include multi-touch attribution modeling, incrementality testing, and unified marketing analytics, supporting performance-driven ecommerce growth optimization.
Are businesses buying Northbeam?
Key stats
9%
arrow_downward1% YoY
Mid-Market, 69%
16%
17%
#2
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 10% |
| Mid-market | 9% |
| Enterprise | 0% |
About Northbeam
Northbeam is a marketing intelligence platform that combines multi-touch attribution with media mix modeling for comprehensive marketing measurement.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 16% | 17% | Mid-Market, 69% | 0% | 9% | 10% |
| Feb 2026 | — | 18% | Mid-Market, 68% | 0% | 9% | 9% |
| Jan 2026 | 9% | 15% | Mid-Market, 64% | 0% | 8% | 9% |
| Dec 2025 | 5% | 16% | Mid-Market, 67% | 0% | 7% | 9% |
| Nov 2025 | 10% | 16% | Mid-Market, 63% | 0% | 8% | 9% |
| Oct 2025 | 3% | 16% | Mid-Market, 64% | 0% | 6% | 9% |
| Sep 2025 | 9% | 18% | Mid-Market, 61% | 0% | 7% | 10% |
| Aug 2025 | 5% | 21% | Mid-Market, 60% | 0% | 6% | 10% |
| Jul 2025 | 8% | 20% | Mid-Market, 59% | 0% | 6% | 11% |
| Jun 2025 | — | 21% | Mid-Market, 58% | 0% | 6% | 11% |
| May 2025 | — | 23% | Mid-Market, 60% | 0% | 6% | 12% |
| Apr 2025 | 10% | 21% | Mid-Market, 39% | 0% | 7% | 12% |
| Mar 2025 | — | 29% | Mid-Market, 39% | 0% | 7% | 13% |
| Feb 2025 | 7% | 38% | Mid-Market, 36% | 0% | 7% | 15% |
| Jan 2025 | 5% | 33% | Mid-Market, 36% | 0% | 6% | 16% |
| Dec 2024 | 13% | 44% | Enterprise, 37% | 0% | 7% | 16% |
| Nov 2024 | — | 56% | Mid-Market, 36% | 0% | 5% | 16% |
| Oct 2024 | 17% | 56% | Enterprise, 39% | 0% | 6% | 17% |
| Sep 2024 | — | 50% | Enterprise, 39% | 0% | 5% | 16% |
| Aug 2024 | 7% | 43% | Enterprise, 38% | 0% | 5% | 16% |
| Jul 2024 | 14% | 50% | Enterprise, 40% | 0% | 6% | 17% |
| Jun 2024 | 15% | 50% | Enterprise, 43% | 0% | 4% | 17% |
| May 2024 | — | 50% | Enterprise, 45% | 0% | 5% | 17% |
| Apr 2024 | 45% | 50% | Enterprise, 47% | 0% | 4% | 18% |
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