Northbeam
trending_upFast growing
switch_access_shortcutMost switched to
16%
arrow_upward0% YoY
#2
Summary
- Northbeam ranks #2 within the Marketing Measurement category, maintaining its position month-over-month.
- As of August 2026, 16% of organizations who have a vendor in the Marketing Measurement category use Northbeam: up < 1 percentage points from last year.
- Northbeam has the highest adoption among enterprise companies (20%), compared to mid-market (17%), small-to-medium businesses (16%), and micro-SMB (11%).
- Northbeam key capabilities include multi-touch attribution modeling, incrementality testing, and unified marketing analytics, supporting performance-driven ecommerce growth optimization.
Are businesses buying Northbeam?
Key stats
16%
arrow_upward0% YoY
Mid-Market, 54%
4%
41%
#6
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 16% |
| Mid-market | 17% |
| Enterprise | 20% |
About Northbeam
Northbeam is a marketing intelligence platform that combines multi-touch attribution with media mix modeling for comprehensive marketing measurement.
Don’t miss key shifts in business spend.
Similar solutions
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 4% | 41% | Mid-Market, 54% | 20% | 17% | 16% |
| Jun 2026 | 23% | 44% | Mid-Market, 73% | 20% | 18% | 17% |
| May 2026 | 10% | 42% | Mid-Market, 73% | 0% | 18% | 16% |
| Apr 2026 | 22% | 39% | Mid-Market, 73% | 0% | 18% | 16% |
| Mar 2026 | 30% | 36% | Mid-Market, 74% | 0% | 18% | 16% |
| Feb 2026 | — | 38% | Mid-Market, 73% | 0% | 16% | 15% |
| Jan 2026 | 9% | 32% | Mid-Market, 72% | 0% | 15% | 15% |
| Dec 2025 | 13% | 33% | Mid-Market, 73% | 0% | 15% | 15% |
| Nov 2025 | 24% | 33% | Mid-Market, 73% | 0% | 15% | 15% |
| Oct 2025 | 7% | 33% | Mid-Market, 72% | 0% | 15% | 14% |
| Sep 2025 | 17% | 50% | Mid-Market, 69% | 0% | 17% | 15% |
| Aug 2025 | — | 44% | Mid-Market, 67% | 0% | 15% | 15% |
| Jul 2025 | 19% | 44% | Mid-Market, 67% | 0% | 15% | 17% |
| Jun 2025 | 8% | 33% | Mid-Market, 67% | 0% | 14% | 16% |
| May 2025 | 7% | 40% | Mid-Market, 68% | 0% | 14% | 17% |
| Apr 2025 | 5% | 50% | Mid-Market, 65% | 0% | 15% | 16% |
| Mar 2025 | — | 33% | Mid-Market, 63% | 0% | 16% | 21% |
| Feb 2025 | 11% | 50% | Mid-Market, 60% | 0% | 19% | 23% |
| Jan 2025 | 13% | 50% | Mid-Market, 60% | 0% | 19% | 25% |
| Dec 2024 | 17% | 100% | Mid-Market, 57% | 0% | 19% | 25% |
| Nov 2024 | — | — | Mid-Market, 56% | 0% | 16% | 25% |
| Oct 2024 | 25% | — | Mid-Market, 52% | 0% | 17% | 27% |
| Sep 2024 | — | — | Mid-Market, 52% | 0% | 14% | 28% |
| Aug 2024 | 14% | — | Mid-Market, 53% | 0% | 17% | 30% |
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