Northbeam
workspace_premiumMost adopted
33%
arrow_downward18% YoY
#1
Summary
- Northbeam ranks #1 within the Marketing Measurement category, maintaining its position month-over-month.
- As of March 2026, 33% of organizations who have a vendor in the Marketing Measurement category use Northbeam: down 18 percentage points from last year.
- Northbeam has the highest adoption among small-to-medium businesses (39%), compared to mid-market (24%), enterprise (< 1%), and micro-SMB (35%).
- Northbeam key capabilities include multi-touch attribution modeling, incrementality testing, and unified marketing analytics, supporting performance-driven ecommerce growth optimization.
Are businesses buying Northbeam?
Key stats
33%
arrow_downward18% YoY
Mid-Market, 63%
20%
#5
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 39% |
| Mid-market | 24% |
| Enterprise | 0% |
About Northbeam
Northbeam is a marketing intelligence platform that combines multi-touch attribution with media mix modeling for comprehensive marketing measurement.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | — | 20% | Mid-Market, 63% | 0% | 24% | 39% |
| Jan 2026 | 30% | 14% | Mid-Market, 61% | 0% | 22% | 41% |
| Dec 2025 | 33% | 17% | Mid-Market, 65% | 0% | 22% | 39% |
| Nov 2025 | 36% | 20% | Mid-Market, 63% | 0% | 24% | 39% |
| Oct 2025 | 10% | 20% | Mid-Market, 64% | 0% | 21% | 40% |
| Sep 2025 | 27% | 27% | Mid-Market, 61% | 0% | 25% | 41% |
| Aug 2025 | 17% | 27% | Mid-Market, 60% | 0% | 23% | 43% |
| Jul 2025 | 36% | 20% | Mid-Market, 59% | 0% | 25% | 45% |
| Jun 2025 | — | 15% | Mid-Market, 58% | 0% | 23% | 45% |
| May 2025 | 9% | 17% | Mid-Market, 60% | — | 23% | 47% |
| Apr 2025 | 30% | 29% | Mid-Market, 39% | — | 26% | 50% |
| Mar 2025 | — | 33% | Mid-Market, 38% | — | 28% | 55% |
| Feb 2025 | 33% | 33% | Enterprise, 36% | — | 30% | 61% |
| Jan 2025 | 20% | 50% | Enterprise, 36% | — | 29% | 64% |
| Dec 2024 | 40% | 60% | Enterprise, 37% | — | 33% | 65% |
| Nov 2024 | — | 60% | Enterprise, 35% | — | 28% | 68% |
| Oct 2024 | 60% | 50% | Enterprise, 39% | — | 29% | 71% |
| Sep 2024 | — | 33% | Enterprise, 39% | — | 24% | 74% |
| Aug 2024 | 100% | 50% | Enterprise, 38% | — | 31% | 76% |
| Jul 2024 | 50% | 100% | Enterprise, 40% | — | 31% | 75% |
| Jun 2024 | 38% | 100% | Enterprise, 43% | — | 27% | 74% |
| May 2024 | — | 100% | Enterprise, 45% | — | 38% | 77% |
| Apr 2024 | 86% | 100% | Enterprise, 47% | — | 29% | 80% |
| Mar 2024 | 50% | — | Enterprise, 44% | — | 33% | 65% |
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