17%
arrow_downward5% YoY
#2
Summary
- Northbeam ranks #2 within the Marketing Measurement category, maintaining its position month-over-month.
- As of April 2026, 17% of organizations who have a vendor in the Marketing Measurement category use Northbeam: down 5 percentage points from last year.
- Northbeam has the highest adoption among mid-market companies (20%), compared to enterprise (< 1%), small-to-medium businesses (16%), and micro-SMB (11%).
- Northbeam key capabilities include multi-touch attribution modeling, incrementality testing, and unified marketing analytics, supporting performance-driven ecommerce growth optimization.
Are businesses buying Northbeam?
Key stats
17%
arrow_downward5% YoY
Mid-Market, 74%
29%
39%
#2
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 16% |
| Mid-market | 20% |
| Enterprise | 0% |
About Northbeam
Northbeam is a marketing intelligence platform that combines multi-touch attribution with media mix modeling for comprehensive marketing measurement.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 29% | 39% | Mid-Market, 74% | 0% | 20% | 16% |
| Feb 2026 | — | 38% | Mid-Market, 73% | 0% | 19% | 15% |
| Jan 2026 | 16% | 35% | Mid-Market, 71% | 0% | 18% | 16% |
| Dec 2025 | 11% | 33% | Mid-Market, 74% | 0% | 17% | 16% |
| Nov 2025 | 14% | 33% | Mid-Market, 69% | 0% | 19% | 15% |
| Oct 2025 | 4% | 33% | Mid-Market, 68% | 0% | 16% | 16% |
| Sep 2025 | 14% | 50% | Mid-Market, 67% | 0% | 19% | 17% |
| Aug 2025 | 7% | 44% | Mid-Market, 66% | 0% | 18% | 17% |
| Jul 2025 | 25% | 33% | Mid-Market, 65% | 0% | 19% | 20% |
| Jun 2025 | — | 33% | Mid-Market, 64% | 0% | 18% | 18% |
| May 2025 | — | 33% | Mid-Market, 65% | 0% | 17% | 20% |
| Apr 2025 | 15% | 25% | Mid-Market, 64% | 0% | 18% | 20% |
| Mar 2025 | — | 29% | Mid-Market, 63% | 0% | 20% | 22% |
| Feb 2025 | 13% | 50% | Mid-Market, 58% | 0% | 23% | 25% |
| Jan 2025 | 11% | 40% | Mid-Market, 59% | 0% | 21% | 28% |
| Dec 2024 | 25% | 40% | Mid-Market, 55% | 0% | 22% | 28% |
| Nov 2024 | — | 60% | Mid-Market, 55% | 0% | 18% | 29% |
| Oct 2024 | 27% | 60% | Mid-Market, 52% | 0% | 19% | 30% |
| Sep 2024 | — | 40% | Mid-Market, 52% | 0% | 15% | 31% |
| Aug 2024 | 20% | 40% | Mid-Market, 53% | 0% | 19% | 33% |
| Jul 2024 | 17% | 100% | SMB, 53% | 0% | 19% | 34% |
| Jun 2024 | 23% | 100% | Mid-Market, 50% | — | 17% | 35% |
| May 2024 | — | 100% | SMB, 60% | — | 20% | 36% |
| Apr 2024 | 63% | 100% | Mid-Market, 51% | — | 15% | 38% |
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