Triple Whale
trending_upFast growing
workspace_premiumMost adopted
switch_access_shortcutMost switched to
31%
arrow_upward2% YoY
#1
Summary
- Triple Whale ranks #2 within the Marketing Measurement category, maintaining its position month-over-month.
- As of April 2026, 31% of organizations who have a vendor in the Marketing Measurement category use Triple Whale: up 2 percentage points from last year.
- Triple Whale has the highest adoption among micro-SMB companies (47%), compared to small-to-medium businesses (39%), mid-market (14%), and enterprise (7%).
Are businesses buying Triple Whale?
Key stats
31%
arrow_upward2% YoY
SMB, 45%
21%
19%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 39% |
| Mid-market | 14% |
| Enterprise | 7% |
About Triple Whale
Triple Whale is an ecommerce analytics and attribution platform that centralizes marketing data, attribution, and creative performance for DTC brands.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 21% | 19% | SMB, 45% | 7% | 14% | 39% |
| Feb 2026 | 43% | 18% | SMB, 46% | 8% | 15% | 40% |
| Jan 2026 | 26% | 19% | SMB, 47% | 7% | 14% | 39% |
| Dec 2025 | 28% | 20% | SMB, 46% | 9% | 13% | 38% |
| Nov 2025 | 44% | 16% | SMB, 47% | 10% | 13% | 38% |
| Oct 2025 | 35% | 16% | SMB, 48% | 11% | 11% | 37% |
| Sep 2025 | 33% | 18% | SMB, 50% | 13% | 10% | 37% |
| Aug 2025 | 45% | 21% | SMB, 48% | 13% | 9% | 37% |
| Jul 2025 | 16% | 17% | SMB, 48% | 13% | 9% | 35% |
| Jun 2025 | 23% | 15% | SMB, 40% | 13% | 10% | 37% |
| May 2025 | 16% | 13% | SMB, 40% | 17% | 11% | 36% |
| Apr 2025 | 28% | 17% | SMB, 40% | 17% | 12% | 37% |
| Mar 2025 | 38% | 14% | SMB, 40% | 17% | 12% | 38% |
| Feb 2025 | 37% | — | SMB, 40% | 17% | 11% | 37% |
| Jan 2025 | 18% | — | SMB, 38% | 20% | 10% | 35% |
| Dec 2024 | 20% | — | SMB, 38% | 20% | 11% | 34% |
| Nov 2024 | 17% | — | Enterprise, 38% | 17% | 12% | 34% |
| Oct 2024 | 28% | — | Enterprise, 39% | 17% | 13% | 34% |
| Sep 2024 | 24% | — | Enterprise, 40% | 17% | 12% | 32% |
| Aug 2024 | 27% | — | Enterprise, 40% | 17% | 12% | 31% |
| Jul 2024 | 50% | — | SMB, 43% | 20% | 13% | 30% |
| Jun 2024 | 25% | — | SMB, 42% | 0% | 12% | 28% |
| May 2024 | 18% | — | SMB, 42% | 0% | 13% | 27% |
| Apr 2024 | 9% | — | SMB, 43% | 0% | 13% | 27% |
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