Triple Whale
workspace_premiumMost adopted
56%
arrow_upward1% YoY
#1
Summary
- Triple Whale ranks #1 within the Marketing Measurement category, maintaining its position month-over-month.
- As of March 2026, 56% of organizations who have a vendor in the Marketing Measurement category use Triple Whale: up 1 percentage point from last year.
- Triple Whale has the highest adoption among micro-SMB companies (67%), compared to small-to-medium businesses (65%), mid-market (33%), and enterprise (25%).
Key stats
56%
arrow_upward1% YoY
SMB, 47%
76%
29%
#1
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 65% |
| Mid-market | 33% |
| Enterprise | 25% |
About Triple Whale
Triple Whale is an ecommerce analytics and attribution platform that centralizes marketing data, attribution, and creative performance for DTC brands.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 76% | 29% | SMB, 47% | 25% | 33% | 65% |
| Jan 2026 | 57% | 31% | SMB, 47% | 25% | 30% | 64% |
| Dec 2025 | 58% | 35% | SMB, 46% | 25% | 30% | 63% |
| Nov 2025 | 62% | 31% | SMB, 47% | 25% | 30% | 63% |
| Oct 2025 | 58% | 31% | SMB, 48% | 33% | 28% | 63% |
| Sep 2025 | 50% | 36% | SMB, 50% | 33% | 27% | 61% |
| Aug 2025 | 67% | 40% | SMB, 48% | 33% | 26% | 63% |
| Jul 2025 | 31% | 33% | SMB, 49% | 50% | 27% | 59% |
| Jun 2025 | 64% | 30% | SMB, 40% | 50% | 29% | 63% |
| May 2025 | 36% | 28% | SMB, 40% | 100% | 28% | 61% |
| Apr 2025 | 47% | 36% | SMB, 40% | 100% | 33% | 62% |
| Mar 2025 | 62% | 31% | SMB, 40% | 100% | 32% | 62% |
| Feb 2025 | 65% | 31% | SMB, 40% | 100% | 33% | 61% |
| Jan 2025 | 50% | 13% | SMB, 38% | 100% | 33% | 60% |
| Dec 2024 | 38% | 14% | SMB, 38% | 100% | 37% | 61% |
| Nov 2024 | 40% | 10% | Enterprise, 38% | 100% | 39% | 61% |
| Oct 2024 | 55% | 11% | Enterprise, 39% | 100% | 41% | 62% |
| Sep 2024 | 50% | 13% | Enterprise, 40% | 100% | 38% | 63% |
| Aug 2024 | 80% | 14% | Enterprise, 39% | 100% | 43% | 62% |
| Jul 2024 | 67% | 25% | SMB, 40% | 100% | 43% | 59% |
| Jun 2024 | 38% | 33% | SMB, 39% | — | 44% | 57% |
| May 2024 | 60% | 33% | SMB, 39% | — | 53% | 58% |
| Apr 2024 | 25% | 33% | SMB, 39% | — | 54% | 58% |
| Mar 2024 | 67% | 100% | SMB, 41% | — | 58% | 61% |
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