57%
arrow_downward1% YoY
#1
Summary
- Triple Whale ranks #1 within the Marketing Measurement category, maintaining its position month-over-month.
- As of April 2026, 57% of organizations who have a vendor in the Marketing Measurement category use Triple Whale: down < 1 percentage points from last year.
- Triple Whale has the highest adoption among micro-SMB companies (70%), compared to small-to-medium businesses (64%), mid-market (34%), and enterprise (33%).
Are businesses buying Triple Whale?
Key stats
57%
arrow_downward1% YoY
Mid-Market, 45%
35%
26%
#1
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 64% |
| Mid-market | 34% |
| Enterprise | 33% |
About Triple Whale
Triple Whale is an ecommerce analytics and attribution platform that centralizes marketing data, attribution, and creative performance for DTC brands.
Similar solutions
Don’t miss key shifts in business spend.
Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 35% | 26% | Mid-Market, 45% | 33% | 34% | 64% |
| Feb 2026 | 76% | 24% | Mid-Market, 44% | 33% | 34% | 66% |
| Jan 2026 | 61% | 24% | Mid-Market, 42% | 33% | 32% | 65% |
| Dec 2025 | 60% | 27% | Mid-Market, 43% | 33% | 31% | 64% |
| Nov 2025 | 64% | 25% | Mid-Market, 41% | 33% | 31% | 64% |
| Oct 2025 | 55% | 25% | SMB, 42% | 33% | 29% | 63% |
| Sep 2025 | 52% | 38% | SMB, 41% | 33% | 28% | 63% |
| Aug 2025 | 67% | 33% | SMB, 39% | 33% | 27% | 64% |
| Jul 2025 | 31% | 38% | SMB, 39% | 50% | 29% | 61% |
| Jun 2025 | 64% | 29% | Mid-Market, 38% | 50% | 30% | 65% |
| May 2025 | 31% | 29% | Mid-Market, 40% | 100% | 29% | 63% |
| Apr 2025 | 50% | 67% | Mid-Market, 39% | 100% | 34% | 64% |
| Mar 2025 | 67% | 40% | Mid-Market, 37% | 100% | 34% | 64% |
| Feb 2025 | 73% | 25% | Mid-Market, 37% | 100% | 35% | 63% |
| Jan 2025 | 56% | 25% | Mid-Market, 37% | 100% | 36% | 61% |
| Dec 2024 | 38% | 33% | Mid-Market, 40% | 100% | 38% | 62% |
| Nov 2024 | 40% | 33% | Mid-Market, 41% | 100% | 41% | 63% |
| Oct 2024 | 55% | 33% | Mid-Market, 39% | 100% | 42% | 63% |
| Sep 2024 | 50% | 33% | Mid-Market, 38% | 100% | 40% | 65% |
| Aug 2024 | 80% | 33% | Mid-Market, 39% | 100% | 45% | 64% |
| Jul 2024 | 67% | — | Mid-Market, 59% | 100% | 45% | 61% |
| Jun 2024 | 38% | — | Mid-Market, 63% | — | 47% | 59% |
| May 2024 | 60% | — | Mid-Market, 61% | — | 57% | 60% |
| Apr 2024 | 29% | — | Mid-Market, 63% | — | 58% | 60% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.