56%
arrow_downward2% YoY
#1
Summary
- Triple Whale ranks #1 within the Marketing Measurement category, maintaining its position month-over-month.
- As of June 2026, 56% of organizations who have a vendor in the Marketing Measurement category use Triple Whale: down 2 percentage points from last year.
- Triple Whale has the highest adoption among micro-SMB companies (71%), compared to small-to-medium businesses (64%), mid-market (32%), and enterprise (25%).
Are businesses buying Triple Whale?
Key stats
56%
arrow_downward2% YoY
Mid-Market, 45%
56%
21%
#1
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 64% |
| Mid-market | 32% |
| Enterprise | 25% |
About Triple Whale
Triple Whale is an ecommerce analytics and attribution platform that centralizes marketing data, attribution, and creative performance for DTC brands.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 56% | 21% | Mid-Market, 45% | 25% | 32% | 64% |
| Apr 2026 | 27% | 17% | Mid-Market, 46% | 25% | 31% | 64% |
| Mar 2026 | 33% | 18% | Mid-Market, 46% | 25% | 35% | 65% |
| Feb 2026 | 72% | 19% | Mid-Market, 45% | 25% | 35% | 67% |
| Jan 2026 | 65% | 22% | Mid-Market, 43% | 25% | 33% | 67% |
| Dec 2025 | 65% | 27% | Mid-Market, 44% | 25% | 31% | 67% |
| Nov 2025 | 40% | 18% | Mid-Market, 42% | 25% | 31% | 65% |
| Oct 2025 | 47% | 18% | SMB, 42% | 33% | 30% | 67% |
| Sep 2025 | 44% | 29% | SMB, 43% | 33% | 30% | 66% |
| Aug 2025 | 74% | 25% | SMB, 41% | 33% | 29% | 69% |
| Jul 2025 | 44% | 25% | SMB, 42% | 50% | 30% | 66% |
| Jun 2025 | 62% | 14% | SMB, 40% | 50% | 30% | 68% |
| May 2025 | 36% | 14% | Mid-Market, 39% | 100% | 29% | 68% |
| Apr 2025 | 70% | 33% | Mid-Market, 39% | 100% | 32% | 68% |
| Mar 2025 | 69% | 25% | SMB, 39% | 100% | 32% | 66% |
| Feb 2025 | 58% | — | SMB, 38% | 100% | 31% | 64% |
| Jan 2025 | 50% | — | Mid-Market, 38% | 100% | 32% | 64% |
| Dec 2024 | 33% | — | Mid-Market, 38% | 100% | 35% | 65% |
| Nov 2024 | 57% | — | Mid-Market, 39% | 100% | 35% | 66% |
| Oct 2024 | 58% | — | Mid-Market, 38% | 100% | 37% | 66% |
| Sep 2024 | 55% | — | Mid-Market, 36% | 100% | 34% | 67% |
| Aug 2024 | 71% | — | Mid-Market, 37% | 100% | 38% | 66% |
| Jul 2024 | 64% | — | Mid-Market, 54% | 100% | 39% | 65% |
| Jun 2024 | 50% | — | Mid-Market, 58% | — | 42% | 61% |
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