Haus
trending_upFast growing
switch_access_shortcutMost switched to
31%
arrow_upward22% YoY
#2
Summary
- Haus ranks #2 within the Marketing Measurement category, maintaining its position month-over-month.
- As of March 2026, 31% of organizations who have a vendor in the Marketing Measurement category use Haus: up 22 percentage points from last year.
- Haus has the highest adoption among enterprise companies (67%), compared to mid-market (32%), small-to-medium businesses (28%), and micro-SMB (29%).
- Haus key capabilities include incrementality testing, media mix modeling, and causal inference analytics, supporting data-driven marketing attribution and budget optimization.
Are businesses buying Haus?
Key stats
31%
arrow_upward22% YoY
Mid-Market, 47%
50%
30%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 28% |
| Mid-market | 32% |
| Enterprise | 67% |
About Haus
Haus is a marketing measurement platform that helps brands understand the incremental impact of their marketing investments through experimentation and causal inference.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 50% | 30% | Mid-Market, 47% | 67% | 32% | 28% |
| Jan 2026 | 20% | 32% | Enterprise, 47% | 67% | 33% | 26% |
| Dec 2025 | 22% | 21% | Enterprise, 49% | 67% | 29% | 24% |
| Nov 2025 | 45% | 25% | Enterprise, 53% | 67% | 27% | 24% |
| Oct 2025 | 30% | 25% | Enterprise, 60% | 100% | 26% | 21% |
| Sep 2025 | 18% | 7% | Enterprise, 62% | 100% | 25% | 16% |
| Aug 2025 | 67% | 7% | Enterprise, 51% | 100% | 23% | 16% |
| Jul 2025 | 36% | 13% | Enterprise, 54% | 100% | 19% | 16% |
| Jun 2025 | 50% | 15% | Mid-Market, 89% | 100% | 20% | 11% |
| May 2025 | 27% | 17% | Mid-Market, 90% | — | 19% | 9% |
| Apr 2025 | 10% | 29% | Mid-Market, 87% | — | 15% | 6% |
| Mar 2025 | — | 17% | Mid-Market, 87% | — | 12% | 6% |
| Feb 2025 | 33% | 17% | Mid-Market, 91% | — | 13% | 7% |
| Jan 2025 | — | 17% | Mid-Market, 91% | — | 14% | 4% |
| Dec 2024 | — | 20% | Mid-Market, 91% | — | 17% | 5% |
| Nov 2024 | — | 20% | Mid-Market, 91% | — | 17% | 5% |
| Oct 2024 | — | 25% | Mid-Market, 91% | — | 18% | 5% |
| Sep 2024 | — | 33% | Mid-Market, 91% | — | 18% | 6% |
| Aug 2024 | — | 25% | Mid-Market, 87% | — | 23% | 6% |
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