8%
arrow_upward6% YoY
#3
Summary
- Haus ranks #4 within the Marketing Measurement category, maintaining its position month-over-month.
- As of April 2026, 8% of organizations who have a vendor in the Marketing Measurement category use Haus: up 6 percentage points from last year.
- Haus has the highest adoption among enterprise companies (21%), compared to mid-market (9%), small-to-medium businesses (7%), and micro-SMB (7%).
- Haus key capabilities include incrementality testing, media mix modeling, and causal inference analytics, supporting data-driven marketing attribution and budget optimization.
Are businesses buying Haus?
Key stats
8%
arrow_upward6% YoY
Enterprise, 53%
3%
17%
#4
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 7% |
| Mid-market | 9% |
| Enterprise | 21% |
About Haus
Haus is a marketing measurement platform that helps brands understand the incremental impact of their marketing investments through experimentation and causal inference.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 3% | 17% | Enterprise, 53% | 21% | 9% | 7% |
| Feb 2026 | 11% | 18% | Mid-Market, 47% | 15% | 9% | 7% |
| Jan 2026 | 4% | 19% | Enterprise, 47% | 14% | 9% | 6% |
| Dec 2025 | 3% | 14% | Enterprise, 49% | 18% | 9% | 6% |
| Nov 2025 | 13% | 16% | Enterprise, 53% | 20% | 8% | 6% |
| Oct 2025 | 8% | 16% | Enterprise, 60% | 22% | 8% | 5% |
| Sep 2025 | 6% | 8% | Enterprise, 62% | 25% | 7% | 4% |
| Aug 2025 | 14% | 6% | Enterprise, 51% | 25% | 6% | 4% |
| Jul 2025 | 16% | 9% | Enterprise, 54% | 13% | 5% | 4% |
| Jun 2025 | 6% | 9% | Mid-Market, 89% | 13% | 5% | 3% |
| May 2025 | 10% | 7% | Mid-Market, 90% | 0% | 5% | 2% |
| Apr 2025 | 7% | 8% | Mid-Market, 87% | 0% | 4% | 1% |
| Mar 2025 | — | 5% | Mid-Market, 87% | 0% | 3% | 1% |
| Feb 2025 | 4% | 8% | Mid-Market, 91% | 0% | 3% | 1% |
| Jan 2025 | — | 8% | Mid-Market, 91% | 0% | 3% | 1% |
| Dec 2024 | — | 11% | Mid-Market, 91% | 0% | 3% | 1% |
| Nov 2024 | — | 11% | Mid-Market, 91% | 0% | 3% | 1% |
| Oct 2024 | — | 11% | Mid-Market, 91% | 0% | 3% | 1% |
| Sep 2024 | — | 13% | Mid-Market, 91% | 0% | 4% | 1% |
| Aug 2024 | — | 14% | Mid-Market, 87% | 0% | 4% | 1% |
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