14%
arrow_upward10% YoY
#3
Summary
- Haus ranks #3 within the Marketing Measurement category, maintaining its position month-over-month.
- As of May 2026, 14% of organizations who have a vendor in the Marketing Measurement category use Haus: up 10 percentage points from last year.
- Haus has the highest adoption among enterprise companies (67%), compared to mid-market (21%), small-to-medium businesses (11%), and micro-SMB (10%).
- Haus key capabilities include incrementality testing, media mix modeling, and causal inference analytics, supporting data-driven marketing attribution and budget optimization.
Are businesses buying Haus?
Key stats
14%
arrow_upward10% YoY
Enterprise, 47%
8%
27%
#4
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 11% |
| Mid-market | 21% |
| Enterprise | 67% |
About Haus
Haus is a marketing measurement platform that helps brands understand the incremental impact of their marketing investments through experimentation and causal inference.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Apr 2026 | 8% | 27% | Enterprise, 47% | 67% | 21% | 11% |
| Mar 2026 | — | 30% | Enterprise, 47% | 67% | 19% | 11% |
| Feb 2026 | 19% | 32% | Enterprise, 48% | 67% | 20% | 12% |
| Jan 2026 | 9% | 40% | Enterprise, 51% | 67% | 20% | 10% |
| Dec 2025 | 10% | 31% | Enterprise, 53% | 67% | 19% | 10% |
| Nov 2025 | 18% | 40% | Enterprise, 56% | 67% | 17% | 10% |
| Oct 2025 | 9% | 40% | Enterprise, 59% | 67% | 18% | 9% |
| Sep 2025 | 10% | 17% | Enterprise, 62% | 67% | 19% | 7% |
| Aug 2025 | 27% | 14% | Enterprise, 54% | 67% | 17% | 7% |
| Jul 2025 | 25% | 17% | Enterprise, 57% | 50% | 12% | 7% |
| Jun 2025 | 18% | 17% | Mid-Market, 87% | 50% | 12% | 5% |
| May 2025 | 23% | 17% | Mid-Market, 87% | 0% | 12% | 4% |
| Apr 2025 | 11% | — | Mid-Market, 87% | 0% | 8% | 3% |
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