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10%
4% YoY
#4
Summary
- Haus ranks #4 within the Marketing Measurement category, maintaining its position month-over-month.
- As of August 2026, 10% of organizations who have a vendor in the Marketing Measurement category use Haus: up 4 percentage points from last year.
- Haus has the highest adoption among enterprise companies (20%), compared to mid-market (18%), small-to-medium businesses (6%), and micro-SMB (2%).
- Haus key capabilities include incrementality testing, media mix modeling, and causal inference analytics, supporting data-driven marketing attribution and budget optimization.
Are businesses buying Haus?
Key stats
10%
4% YoY
Mid-Market, 61%
11%
24%
#3
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 18% |
| Enterprise | 20% |
About Haus
Haus is a marketing measurement platform that helps brands understand the incremental impact of their marketing investments through experimentation and causal inference.
Procure Haus with Ramp
AI agents handle purchasing from source to payment. Employees buy faster. Finance controls every dollar.
- Matches POs to invoices automatically
- Manages intake, approvals, and vendor onboarding in one system
- Enforces policy controls before purchases are made
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 11% | 24% | Mid-Market, 61% | 20% | 18% | 6% |
| Jun 2026 | 9% | 24% | Mid-Market, 58% | 20% | 16% | 6% |
| May 2026 | 10% | 25% | Mid-Market, 60% | 25% | 15% | 6% |
| Apr 2026 | 7% | 35% | Mid-Market, 59% | 33% | 18% | 6% |
| Mar 2026 | — | 36% | Mid-Market, 59% | 33% | 18% | 6% |
| Feb 2026 | — | 38% | Mid-Market, 59% | 33% | 17% | 6% |
| Jan 2026 | 5% | 42% | Mid-Market, 56% | 33% | 18% | 6% |
| Dec 2025 | 6% | 33% | Mid-Market, 54% | 33% | 17% | 6% |
| Nov 2025 | 18% | 42% | Mid-Market, 49% | 33% | 15% | 6% |
| Oct 2025 | 7% | 42% | Mid-Market, 47% | 50% | 13% | 6% |
| Sep 2025 | 4% | 25% | Enterprise, 49% | 50% | 13% | 5% |
| Aug 2025 | 21% | 22% | Mid-Market, 82% | 50% | 13% | 5% |
| Jul 2025 | 12% | 22% | Mid-Market, 86% | 0% | 9% | 5% |
| Jun 2025 | 8% | 33% | Mid-Market, 90% | 0% | 10% | 4% |
| May 2025 | 20% | 20% | Mid-Market, 92% | 0% | 10% | 3% |
| Apr 2025 | 5% | — | Mid-Market, 88% | 0% | 6% | 1% |
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