16%
1% YoY
#3
Summary
- Heap ranks #3 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of November 2026, 16% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Heap: up < 1 percentage points from last year.
- Heap has the highest adoption among enterprise companies (25%), compared to mid-market (23%), small-to-medium businesses (14%), and micro-SMB (11%).
- Heap key capabilities include automatic event capture, retroactive analytics, and behavioral cohort analysis, supporting comprehensive user journey optimization without manual tracking setup.
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Key stats
16%
1% YoY
Mid-Market, 56%
7%
30%
#6
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 14% |
| Mid-market | 23% |
| Enterprise | 25% |
About Heap
Heap is a digital insights platform that automatically captures complete user behavior data across digital properties without manual event tracking. It helps teams identify conversion opportunities and friction points through AI-powered analytics and session replay.
Don’t miss key shifts in business spend.
Similar solutions
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2026 | 7% | 30% | Mid-Market, 56% | 25% | 23% | 14% |
| Sep 2026 | 9% | 31% | Mid-Market, 55% | 26% | 23% | 15% |
| Aug 2026 | 13% | 32% | Mid-Market, 55% | 29% | 24% | 16% |
| Jul 2026 | 15% | 32% | Mid-Market, 56% | 29% | 25% | 16% |
| Jun 2026 | 8% | 39% | Mid-Market, 56% | 28% | 24% | 17% |
| May 2026 | 12% | 39% | Mid-Market, 55% | 29% | 24% | 16% |
| Apr 2026 | 10% | 39% | Mid-Market, 56% | 28% | 23% | 16% |
| Mar 2026 | 14% | 40% | Mid-Market, 57% | 25% | 22% | 16% |
| Feb 2026 | 7% | 30% | Mid-Market, 58% | 22% | 21% | 16% |
| Jan 2026 | 12% | 30% | Mid-Market, 59% | 22% | 21% | 15% |
| Dec 2025 | 18% | 31% | Mid-Market, 58% | 20% | 20% | 15% |
| Nov 2025 | 15% | 32% | Mid-Market, 56% | 20% | 20% | 15% |
| Oct 2025 | 27% | 32% | Mid-Market, 61% | 21% | 19% | 14% |
| Sep 2025 | 21% | 48% | Mid-Market, 70% | 14% | 17% | 13% |
| Aug 2025 | 21% | 50% | Mid-Market, 69% | 5% | 15% | 13% |
| Jul 2025 | 26% | 49% | Mid-Market, 86% | 5% | 14% | 11% |
| Jun 2025 | 3% | 2% | Mid-Market, 87% | 0% | 3% | 1% |
| May 2025 | 2% | 2% | Mid-Market, 90% | 0% | 3% | 1% |
| Apr 2025 | 7% | 2% | Mid-Market, 89% | 0% | 4% | 1% |
| Mar 2025 | 1% | 2% | Mid-Market, 87% | 0% | 3% | 1% |
| Feb 2025 | — | 2% | Mid-Market, 86% | 0% | 3% | 1% |
| Jan 2025 | 2% | 1% | Mid-Market, 88% | 0% | 3% | 1% |
| Dec 2024 | — | 1% | Mid-Market, 89% | 0% | 3% | 1% |
| Nov 2024 | 3% | 3% | Mid-Market, 91% | 0% | 4% | 1% |
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