17%
arrow_upward16% YoY
#4
Summary
- Heap ranks #4 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of July 2026, 17% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Heap: up 16 percentage points from last year.
- Heap has the highest adoption among enterprise companies (38%), compared to mid-market (27%), small-to-medium businesses (13%), and micro-SMB (10%).
- Heap key capabilities include automatic event capture, retroactive analytics, and behavioral cohort analysis, supporting comprehensive user journey optimization without manual tracking setup.
Are businesses buying Heap?
Key stats
17%
arrow_upward16% YoY
Mid-Market, 54%
8%
33%
#6
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 27% |
| Enterprise | 38% |
About Heap
Heap is a digital insights platform that automatically captures complete user behavior data across digital properties without manual event tracking. It helps teams identify conversion opportunities and friction points through AI-powered analytics and session replay.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jun 2026 | 8% | 33% | Mid-Market, 54% | 38% | 27% | 13% |
| May 2026 | 15% | 34% | Mid-Market, 53% | 35% | 27% | 13% |
| Apr 2026 | 9% | 34% | Mid-Market, 53% | 34% | 26% | 13% |
| Mar 2026 | 13% | 34% | Mid-Market, 54% | 35% | 26% | 13% |
| Feb 2026 | 6% | 31% | Mid-Market, 55% | 33% | 24% | 12% |
| Jan 2026 | 9% | 31% | Mid-Market, 56% | 33% | 24% | 12% |
| Dec 2025 | 9% | 31% | Mid-Market, 55% | 32% | 24% | 12% |
| Nov 2025 | 10% | 33% | Mid-Market, 55% | 33% | 24% | 12% |
| Oct 2025 | 22% | 33% | Mid-Market, 60% | 36% | 23% | 12% |
| Sep 2025 | 15% | 33% | Mid-Market, 61% | 28% | 22% | 11% |
| Aug 2025 | 14% | 34% | Mid-Market, 59% | 24% | 21% | 11% |
| Jul 2025 | 35% | 32% | Mid-Market, 84% | 24% | 18% | 9% |
| Jun 2025 | 2% | 3% | Mid-Market, 85% | 0% | 3% | 1% |
| May 2025 | 1% | 3% | Mid-Market, 84% | 0% | 3% | 1% |
| Apr 2025 | 3% | 4% | Mid-Market, 84% | 0% | 3% | 1% |
| Mar 2025 | 1% | 4% | Mid-Market, 84% | 0% | 3% | 1% |
| Feb 2025 | — | 4% | Mid-Market, 80% | 0% | 2% | 1% |
| Jan 2025 | — | 4% | Mid-Market, 79% | 0% | 2% | 1% |
| Dec 2024 | — | 3% | Mid-Market, 81% | 0% | 2% | 1% |
| Nov 2024 | 3% | 4% | Mid-Market, 84% | 0% | 2% | 1% |
| Oct 2024 | 1% | 5% | Mid-Market, 83% | 0% | 3% | 1% |
| Sep 2024 | — | 5% | Mid-Market, 83% | 0% | 2% | 1% |
| Aug 2024 | 1% | 5% | Mid-Market, 84% | 0% | 3% | 1% |
| Jul 2024 | — | 11% | Mid-Market, 84% | 0% | 3% | 1% |
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