14%
arrow_upward9% YoY
#5
Summary
- Heap ranks #5 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of January 2026, 14% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Heap: up 9 percentage points from last year.
- Heap has the highest adoption among enterprise companies (23%), compared to mid-market (21%), small-to-medium businesses (11%), and micro-SMB (8%).
- Heap key capabilities include automatic event capture, retroactive analytics, and behavioral cohort analysis, supporting comprehensive user journey optimization without manual tracking setup.
Key stats
14%
arrow_upward9% YoY
Mid-Market, 83%
2%
#6
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 11% |
| Mid-market | 21% |
| Enterprise | 23% |
About Heap
Heap is a digital insights platform that automatically captures complete user behavior data across digital properties without manual event tracking. It helps teams identify conversion opportunities and friction points through AI-powered analytics and session replay.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 11% | 2% | Mid-Market, 83% | 23% | 22% | 11% |
| Dec 2025 | 8% | 2% | Mid-Market, 82% | 19% | 21% | 11% |
| Nov 2025 | 10% | 2% | Mid-Market, 81% | 20% | 21% | 11% |
| Oct 2025 | 20% | 2% | Mid-Market, 82% | 22% | 21% | 11% |
| Sep 2025 | 17% | 2% | Mid-Market, 81% | 15% | 19% | 11% |
| Aug 2025 | 28% | 2% | Mid-Market, 78% | 5% | 18% | 10% |
| Jul 2025 | 53% | 2% | Mid-Market, 78% | 5% | 15% | 8% |
| Jun 2025 | 4% | 2% | Mid-Market, 79% | 0% | 3% | 1% |
| May 2025 | 2% | 2% | Mid-Market, 80% | 0% | 3% | 1% |
| Apr 2025 | 5% | 3% | Mid-Market, 78% | 0% | 3% | 1% |
| Mar 2025 | 1% | 3% | Mid-Market, 77% | 0% | 2% | 1% |
| Feb 2025 | 1% | 4% | Mid-Market, 77% | 0% | 2% | 1% |
| Jan 2025 | — | 4% | Mid-Market, 78% | 0% | 1% | 1% |
| Dec 2024 | — | 2% | Mid-Market, 80% | 0% | 2% | 1% |
| Nov 2024 | 4% | 2% | Mid-Market, 81% | 0% | 2% | 1% |
| Oct 2024 | — | — | Mid-Market, 82% | 0% | 3% | 1% |
| Sep 2024 | 2% | — | Mid-Market, 82% | 0% | 3% | 1% |
| Aug 2024 | — | 2% | Mid-Market, 82% | 0% | 4% | 1% |
| Jul 2024 | — | 3% | Mid-Market, 82% | 0% | 5% | 2% |
| Jun 2024 | — | — | Mid-Market, 82% | 0% | 5% | 2% |
| May 2024 | — | — | Mid-Market, 81% | 0% | 6% | 2% |
| Apr 2024 | 2% | — | Mid-Market, 82% | 0% | 6% | 2% |
| Mar 2024 | 5% | — | Mid-Market, 81% | 0% | 6% | 2% |
| Feb 2024 | — | — | Mid-Market, 81% | 0% | 6% | 2% |
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