14%
arrow_upward13% YoY
#6
Summary
- Heap ranks #6 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of April 2026, 14% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Heap: up 13 percentage points from last year.
- Heap has the highest adoption among mid-market companies (21%), compared to enterprise (21%), small-to-medium businesses (11%), and micro-SMB (8%).
- Heap key capabilities include automatic event capture, retroactive analytics, and behavioral cohort analysis, supporting comprehensive user journey optimization without manual tracking setup.
Are businesses buying Heap?
Key stats
14%
arrow_upward13% YoY
Mid-Market, 59%
16%
24%
#3
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 11% |
| Mid-market | 21% |
| Enterprise | 21% |
About Heap
Heap is a digital insights platform that automatically captures complete user behavior data across digital properties without manual event tracking. It helps teams identify conversion opportunities and friction points through AI-powered analytics and session replay.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 16% | 24% | Mid-Market, 59% | 21% | 21% | 11% |
| Feb 2026 | 6% | 24% | Mid-Market, 61% | 18% | 19% | 11% |
| Jan 2026 | 10% | 24% | Mid-Market, 65% | 16% | 19% | 10% |
| Dec 2025 | 8% | 24% | Mid-Market, 65% | 11% | 18% | 10% |
| Nov 2025 | 8% | 25% | Mid-Market, 65% | 12% | 18% | 10% |
| Oct 2025 | 20% | 24% | Mid-Market, 70% | 13% | 17% | 10% |
| Sep 2025 | 13% | 24% | Mid-Market, 75% | 7% | 15% | 9% |
| Aug 2025 | 13% | 23% | Mid-Market, 74% | 3% | 14% | 8% |
| Jul 2025 | 28% | 20% | Mid-Market, 85% | 3% | 11% | 6% |
| Jun 2025 | 4% | 1% | Mid-Market, 85% | 0% | 2% | 1% |
| May 2025 | 2% | 2% | Mid-Market, 86% | 0% | 2% | 1% |
| Apr 2025 | 5% | 1% | Mid-Market, 79% | 0% | 2% | 1% |
| Mar 2025 | 1% | 1% | Mid-Market, 77% | 0% | 1% | 1% |
| Feb 2025 | — | 2% | Mid-Market, 73% | 0% | 1% | 1% |
| Jan 2025 | — | — | Mid-Market, 80% | 0% | 1% | 1% |
| Dec 2024 | — | 1% | Mid-Market, 82% | 0% | 2% | 1% |
| Nov 2024 | 3% | 1% | Mid-Market, 88% | 0% | 2% | 1% |
| Oct 2024 | — | — | Mid-Market, 87% | 0% | 2% | 1% |
| Sep 2024 | 1% | — | Mid-Market, 87% | 0% | 2% | 1% |
| Aug 2024 | — | — | Mid-Market, 88% | 0% | 2% | 1% |
| Jul 2024 | — | — | Mid-Market, 88% | 0% | 3% | 1% |
| Jun 2024 | — | — | Mid-Market, 87% | 0% | 3% | 1% |
| May 2024 | — | — | Mid-Market, 87% | 0% | 4% | 1% |
| Apr 2024 | 2% | — | Mid-Market, 88% | 0% | 4% | 2% |
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