PostHog
trending_upFast growing
workspace_premiumMost adopted
39%
arrow_upward20% YoY
#1
Summary
- PostHog ranks #1 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of January 2026, 39% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use PostHog: up 20 percentage points from last year.
- PostHog has the highest adoption among micro-SMB companies (55%), compared to small-to-medium businesses (45%), mid-market (22%), and enterprise (30%).
- PostHog key capabilities include product analytics, feature flags, and session replay, supporting comprehensive product development and user behavior analysis.
Key stats
39%
arrow_upward20% YoY
SMB, 40%
62%
25%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 45% |
| Mid-market | 22% |
| Enterprise | 30% |
About PostHog
PostHog is a product analytics platform that provides event tracking, session replay, feature flags, and integrated data warehousing. It helps product engineers analyze user behavior and build products with usage-based pricing.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 62% | 25% | SMB, 40% | 30% | 22% | 45% |
| Dec 2025 | 64% | 24% | SMB, 40% | 33% | 22% | 44% |
| Nov 2025 | 51% | 24% | SMB, 40% | 28% | 21% | 43% |
| Oct 2025 | 63% | 23% | SMB, 43% | 26% | 20% | 41% |
| Sep 2025 | 55% | 23% | SMB, 42% | 30% | 19% | 41% |
| Aug 2025 | 57% | 23% | SMB, 42% | 30% | 18% | 38% |
| Jul 2025 | 56% | 23% | SMB, 41% | 26% | 17% | 36% |
| Jun 2025 | 61% | 23% | SMB, 41% | 24% | 18% | 36% |
| May 2025 | 55% | 23% | SMB, 41% | 13% | 17% | 34% |
| Apr 2025 | 50% | 22% | SMB, 43% | 13% | 16% | 32% |
| Mar 2025 | 59% | 22% | SMB, 46% | 13% | 14% | 29% |
| Feb 2025 | 53% | 21% | SMB, 46% | 13% | 12% | 25% |
| Jan 2025 | 44% | 21% | SMB, 49% | 13% | 11% | 23% |
| Dec 2024 | 36% | 27% | SMB, 46% | 8% | 11% | 21% |
| Nov 2024 | 41% | 28% | SMB, 44% | 7% | 11% | 20% |
| Oct 2024 | 44% | 28% | SMB, 44% | 7% | 11% | 18% |
| Sep 2024 | 44% | 28% | SMB, 41% | 7% | 11% | 17% |
| Aug 2024 | 42% | 26% | SMB, 41% | 7% | 11% | 15% |
| Jul 2024 | 43% | 27% | Mid-Market, 40% | 8% | 10% | 14% |
| Jun 2024 | 41% | 28% | Mid-Market, 42% | 8% | 10% | 12% |
| May 2024 | 25% | 23% | Mid-Market, 41% | 8% | 10% | 12% |
| Apr 2024 | 30% | 22% | Mid-Market, 40% | 8% | 9% | 11% |
| Mar 2024 | 29% | 25% | Mid-Market, 39% | 8% | 9% | 9% |
| Feb 2024 | 33% | 28% | Mid-Market, 43% | 9% | 8% | 9% |