42%
14% YoY
#1
Summary
- PostHog ranks #1 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of October 2026, 42% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use PostHog: up 14 percentage points from last year.
- PostHog has the highest adoption among micro-SMB companies (58%), compared to small-to-medium businesses (49%), mid-market (25%), and enterprise (31%).
- PostHog key capabilities include product analytics, feature flags, and session replay, supporting comprehensive product development and user behavior analysis.
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Key stats
42%
14% YoY
Mid-Market, 43%
52%
17%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 49% |
| Mid-market | 25% |
| Enterprise | 31% |
About PostHog
PostHog is a product analytics platform that provides event tracking, session replay, feature flags, and integrated data warehousing. It helps product engineers analyze user behavior and build products with usage-based pricing.
Don’t miss key shifts in business spend.
See all vendors in Product Analytics / CDP / Event InfrastructureHave feedback?
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 52% | 17% | Mid-Market, 43% | 31% | 25% | 49% |
| Aug 2026 | 56% | 17% | Mid-Market, 43% | 30% | 24% | 48% |
| Jul 2026 | 37% | 16% | Mid-Market, 44% | 30% | 23% | 46% |
| Jun 2026 | 48% | 16% | Mid-Market, 43% | 29% | 23% | 46% |
| May 2026 | 50% | 15% | Mid-Market, 42% | 29% | 22% | 44% |
| Apr 2026 | 50% | 15% | Mid-Market, 42% | 28% | 20% | 42% |
| Mar 2026 | 35% | 15% | Mid-Market, 41% | 26% | 18% | 41% |
| Feb 2026 | 47% | 14% | Mid-Market, 42% | 27% | 17% | 39% |
| Jan 2026 | 33% | 14% | Mid-Market, 42% | 24% | 17% | 38% |
| Dec 2025 | 37% | 14% | Mid-Market, 42% | 26% | 17% | 37% |
| Nov 2025 | 48% | 14% | Mid-Market, 45% | 26% | 16% | 35% |
| Oct 2025 | 33% | 14% | Mid-Market, 43% | 20% | 15% | 34% |
| Sep 2025 | 53% | 14% | Mid-Market, 44% | 23% | 14% | 33% |
| Aug 2025 | 40% | 14% | Mid-Market, 42% | 21% | 13% | 31% |
| Jul 2025 | 26% | 14% | Mid-Market, 42% | 21% | 12% | 29% |
| Jun 2025 | 43% | 23% | Mid-Market, 45% | 21% | 12% | 28% |
| May 2025 | 33% | 22% | Mid-Market, 44% | 15% | 12% | 27% |
| Apr 2025 | 30% | 18% | Mid-Market, 51% | 13% | 10% | 25% |
| Mar 2025 | 34% | 16% | Mid-Market, 49% | 7% | 11% | 23% |
| Feb 2025 | 31% | 17% | Mid-Market, 49% | 6% | 10% | 22% |
| Jan 2025 | 14% | 14% | Mid-Market, 52% | 7% | 9% | 20% |
| Dec 2024 | 29% | 16% | Mid-Market, 54% | 4% | 9% | 20% |
| Nov 2024 | 23% | 14% | Mid-Market, 54% | 4% | 9% | 18% |
| Oct 2024 | 25% | 12% | Mid-Market, 56% | 4% | 9% | 17% |
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