PostHog
trending_upFast growing
workspace_premiumMost adopted
switch_access_shortcutMost switched to
38%
arrow_upward21% YoY
#1
Summary
- PostHog ranks #1 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of April 2026, 38% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use PostHog: up 21 percentage points from last year.
- PostHog has the highest adoption among micro-SMB companies (57%), compared to small-to-medium businesses (46%), mid-market (20%), and enterprise (26%).
- PostHog key capabilities include product analytics, feature flags, and session replay, supporting comprehensive product development and user behavior analysis.
Are businesses buying PostHog?
Key stats
38%
arrow_upward21% YoY
SMB, 38%
33%
35%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 46% |
| Mid-market | 20% |
| Enterprise | 26% |
About PostHog
PostHog is a product analytics platform that provides event tracking, session replay, feature flags, and integrated data warehousing. It helps product engineers analyze user behavior and build products with usage-based pricing.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 33% | 35% | SMB, 38% | 26% | 20% | 46% |
| Feb 2026 | 52% | 34% | SMB, 40% | 28% | 19% | 44% |
| Jan 2026 | 39% | 33% | SMB, 39% | 24% | 18% | 42% |
| Dec 2025 | 39% | 33% | SMB, 39% | 25% | 18% | 40% |
| Nov 2025 | 51% | 32% | SMB, 39% | 21% | 18% | 39% |
| Oct 2025 | 40% | 31% | SMB, 42% | 19% | 16% | 37% |
| Sep 2025 | 53% | 31% | SMB, 42% | 20% | 15% | 35% |
| Aug 2025 | 52% | 30% | SMB, 42% | 20% | 13% | 32% |
| Jul 2025 | 31% | 31% | SMB, 42% | 16% | 12% | 29% |
| Jun 2025 | 38% | 32% | SMB, 41% | 13% | 12% | 27% |
| May 2025 | 34% | 30% | SMB, 40% | 7% | 11% | 25% |
| Apr 2025 | 42% | 29% | SMB, 42% | 7% | 10% | 23% |
| Mar 2025 | 38% | 28% | SMB, 45% | 7% | 9% | 21% |
| Feb 2025 | 30% | 31% | SMB, 44% | 6% | 8% | 18% |
| Jan 2025 | 15% | 31% | SMB, 48% | 7% | 7% | 16% |
| Dec 2024 | 17% | 30% | SMB, 45% | 4% | 7% | 15% |
| Nov 2024 | 23% | 32% | SMB, 42% | 4% | 7% | 14% |
| Oct 2024 | 15% | 32% | SMB, 42% | 4% | 7% | 12% |
| Sep 2024 | 17% | 34% | Mid-Market, 42% | 4% | 7% | 11% |
| Aug 2024 | 14% | 38% | Mid-Market, 41% | 4% | 7% | 10% |
| Jul 2024 | 16% | 36% | Mid-Market, 41% | 4% | 6% | 10% |
| Jun 2024 | 10% | 28% | Mid-Market, 43% | 4% | 6% | 8% |
| May 2024 | 11% | 21% | Mid-Market, 42% | 4% | 6% | 8% |
| Apr 2024 | 9% | 11% | Mid-Market, 41% | 4% | 6% | 7% |
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