43%
17% YoY
#1
Summary
- PostHog ranks #1 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of November 2026, 43% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use PostHog: up 17 percentage points from last year.
- PostHog has the highest adoption among micro-SMB companies (58%), compared to small-to-medium businesses (49%), mid-market (26%), and enterprise (32%).
- PostHog key capabilities include product analytics, feature flags, and session replay, supporting comprehensive product development and user behavior analysis.
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Key stats
43%
17% YoY
Mid-Market, 43%
60%
16%
#1
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 49% |
| Mid-market | 26% |
| Enterprise | 32% |
About PostHog
PostHog is a product analytics platform that provides event tracking, session replay, feature flags, and integrated data warehousing. It helps product engineers analyze user behavior and build products with usage-based pricing.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2026 | 60% | 16% | Mid-Market, 43% | 32% | 26% | 49% |
| Sep 2026 | 58% | 13% | Mid-Market, 43% | 32% | 24% | 47% |
| Aug 2026 | 56% | 13% | Mid-Market, 42% | 30% | 24% | 45% |
| Jul 2026 | 40% | 12% | Mid-Market, 44% | 30% | 22% | 43% |
| Jun 2026 | 48% | 14% | Mid-Market, 43% | 28% | 22% | 42% |
| May 2026 | 46% | 13% | Mid-Market, 42% | 29% | 21% | 40% |
| Apr 2026 | 47% | 13% | Mid-Market, 41% | 28% | 19% | 38% |
| Mar 2026 | 35% | 13% | Mid-Market, 40% | 25% | 17% | 37% |
| Feb 2026 | 44% | 14% | Mid-Market, 41% | 26% | 16% | 35% |
| Jan 2026 | 29% | 14% | Mid-Market, 41% | 24% | 16% | 33% |
| Dec 2025 | 33% | 13% | Mid-Market, 42% | 24% | 16% | 32% |
| Nov 2025 | 44% | 13% | Mid-Market, 46% | 22% | 15% | 31% |
| Oct 2025 | 31% | 12% | Mid-Market, 44% | 15% | 15% | 30% |
| Sep 2025 | 45% | 13% | Mid-Market, 45% | 17% | 13% | 29% |
| Aug 2025 | 36% | 12% | Mid-Market, 43% | 15% | 12% | 27% |
| Jul 2025 | 24% | 11% | Mid-Market, 43% | 15% | 11% | 25% |
| Jun 2025 | 36% | 21% | Mid-Market, 45% | 14% | 11% | 24% |
| May 2025 | 29% | 21% | Mid-Market, 43% | 13% | 11% | 22% |
| Apr 2025 | 27% | 19% | Mid-Market, 49% | 12% | 10% | 21% |
| Mar 2025 | 32% | 17% | Mid-Market, 48% | 7% | 10% | 19% |
| Feb 2025 | 27% | 18% | Mid-Market, 47% | 7% | 9% | 18% |
| Jan 2025 | 11% | 16% | Mid-Market, 50% | 7% | 9% | 17% |
| Dec 2024 | 22% | 17% | Mid-Market, 51% | 5% | 8% | 16% |
| Nov 2024 | 21% | 12% | Mid-Market, 51% | 5% | 9% | 15% |
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