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20%
10% YoY
#2
Summary
- Hotjar ranks #2 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of September 2026, 20% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Hotjar: down 10 percentage points from last year.
- Hotjar has the highest adoption among enterprise companies (42%), compared to mid-market (29%), small-to-medium businesses (15%), and micro-SMB (11%).
Are businesses buying Hotjar?
Key stats
20%
10% YoY
Mid-Market, 52%
13%
27%
#3
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 15% |
| Mid-market | 29% |
| Enterprise | 42% |
About Hotjar
Hotjar is a product experience insights platform that provides heatmaps, session recordings, and user feedback tools to help teams understand user behavior.
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- Matches POs to invoices automatically
- Manages intake, approvals, and vendor onboarding in one system
- Enforces policy controls before purchases are made
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 13% | 27% | Mid-Market, 52% | 42% | 29% | 15% |
| Jul 2026 | 16% | 25% | Mid-Market, 53% | 43% | 30% | 16% |
| Jun 2026 | 13% | 12% | Mid-Market, 51% | 46% | 30% | 16% |
| May 2026 | 18% | 10% | Mid-Market, 52% | 49% | 32% | 18% |
| Apr 2026 | 17% | 10% | Mid-Market, 53% | 50% | 33% | 18% |
| Mar 2026 | 19% | 10% | Mid-Market, 54% | 48% | 33% | 20% |
| Feb 2026 | 13% | 9% | Mid-Market, 55% | 47% | 33% | 20% |
| Jan 2026 | 14% | 9% | Mid-Market, 55% | 48% | 34% | 21% |
| Dec 2025 | 12% | 9% | Mid-Market, 54% | 47% | 35% | 22% |
| Nov 2025 | 11% | 10% | Mid-Market, 56% | 49% | 35% | 23% |
| Oct 2025 | 22% | 11% | Mid-Market, 59% | 50% | 36% | 24% |
| Sep 2025 | 15% | 10% | Mid-Market, 60% | 47% | 38% | 25% |
| Aug 2025 | 15% | 10% | Mid-Market, 59% | 45% | 39% | 26% |
| Jul 2025 | 29% | 7% | Mid-Market, 56% | 45% | 39% | 27% |
| Jun 2025 | 21% | 11% | Mid-Market, 57% | 50% | 39% | 28% |
| May 2025 | 21% | 12% | Mid-Market, 54% | 50% | 39% | 29% |
| Apr 2025 | 25% | 13% | Mid-Market, 52% | 55% | 39% | 30% |
| Mar 2025 | 22% | 11% | Mid-Market, 52% | 59% | 40% | 30% |
| Feb 2025 | 31% | 9% | Mid-Market, 53% | 57% | 40% | 31% |
| Jan 2025 | 31% | 10% | Mid-Market, 54% | 57% | 41% | 31% |
| Dec 2024 | 16% | 10% | Mid-Market, 55% | 60% | 42% | 31% |
| Nov 2024 | 30% | 9% | Mid-Market, 55% | 56% | 43% | 32% |
| Oct 2024 | 29% | 8% | Mid-Market, 52% | 56% | 44% | 33% |
| Sep 2024 | 26% | 4% | Mid-Market, 51% | 57% | 45% | 34% |
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