16%
arrow_downward17% YoY
#3
Summary
- Hotjar ranks #3 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of May 2026, 16% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Hotjar: down 17 percentage points from last year.
- Hotjar has the highest adoption among enterprise companies (41%), compared to mid-market (25%), small-to-medium businesses (13%), and micro-SMB (9%).
Are businesses buying Hotjar?
Key stats
16%
arrow_downward17% YoY
Mid-Market, 50%
10%
7%
#4
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 25% |
| Enterprise | 41% |
About Hotjar
Hotjar is a product experience insights platform that provides heatmaps, session recordings, and user feedback tools to help teams understand user behavior.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Apr 2026 | 10% | 7% | Mid-Market, 50% | 41% | 25% | 13% |
| Mar 2026 | 12% | 8% | Mid-Market, 52% | 39% | 25% | 14% |
| Feb 2026 | 2% | 8% | Mid-Market, 54% | 38% | 26% | 15% |
| Jan 2026 | 6% | 8% | Mid-Market, 52% | 34% | 27% | 17% |
| Dec 2025 | 6% | 9% | Mid-Market, 50% | 41% | 28% | 18% |
| Nov 2025 | 2% | 9% | Mid-Market, 52% | 47% | 28% | 19% |
| Oct 2025 | 7% | 10% | Mid-Market, 53% | 48% | 31% | 21% |
| Sep 2025 | 4% | 10% | Mid-Market, 53% | 48% | 33% | 22% |
| Aug 2025 | 3% | 10% | Mid-Market, 53% | 48% | 35% | 24% |
| Jul 2025 | 6% | 11% | Mid-Market, 53% | 48% | 37% | 26% |
| Jun 2025 | 19% | 13% | Mid-Market, 54% | 52% | 39% | 28% |
| May 2025 | 20% | 13% | Mid-Market, 53% | 52% | 39% | 29% |
| Apr 2025 | 20% | 14% | Mid-Market, 51% | 54% | 39% | 30% |
| Mar 2025 | 21% | 10% | Mid-Market, 50% | 54% | 40% | 32% |
| Feb 2025 | 33% | 9% | Mid-Market, 51% | 52% | 40% | 33% |
| Jan 2025 | 33% | 10% | Mid-Market, 52% | 52% | 40% | 33% |
| Dec 2024 | 27% | 9% | Mid-Market, 55% | 54% | 42% | 33% |
| Nov 2024 | 34% | 8% | Mid-Market, 54% | 46% | 42% | 34% |
| Oct 2024 | 31% | 6% | Mid-Market, 53% | 46% | 43% | 34% |
| Sep 2024 | 35% | 6% | Mid-Market, 51% | 46% | 45% | 35% |
| Aug 2024 | 32% | 8% | Mid-Market, 50% | 50% | 45% | 36% |
| Jul 2024 | 37% | 9% | Mid-Market, 50% | 54% | 46% | 36% |
| Jun 2024 | 44% | 9% | Mid-Market, 50% | 54% | 46% | 36% |
| May 2024 | 37% | 5% | Mid-Market, 50% | 52% | 45% | 35% |
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