18%
10% YoY
#2
Summary
- Hotjar ranks #2 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of October 2026, 18% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Hotjar: down 10 percentage points from last year.
- Hotjar has the highest adoption among enterprise companies (41%), compared to mid-market (28%), small-to-medium businesses (14%), and micro-SMB (10%).
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Key stats
18%
10% YoY
Mid-Market, 52%
9%
8%
#6
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 14% |
| Mid-market | 28% |
| Enterprise | 41% |
About Hotjar
Hotjar is a product experience insights platform that provides heatmaps, session recordings, and user feedback tools to help teams understand user behavior.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 9% | 8% | Mid-Market, 52% | 41% | 28% | 14% |
| Aug 2026 | 12% | 8% | Mid-Market, 53% | 41% | 28% | 15% |
| Jul 2026 | 16% | 8% | Mid-Market, 53% | 42% | 29% | 16% |
| Jun 2026 | 13% | 8% | Mid-Market, 52% | 45% | 30% | 16% |
| May 2026 | 16% | 9% | Mid-Market, 53% | 48% | 31% | 17% |
| Apr 2026 | 17% | 9% | Mid-Market, 53% | 49% | 32% | 18% |
| Mar 2026 | 18% | 9% | Mid-Market, 54% | 47% | 32% | 19% |
| Feb 2026 | 13% | 9% | Mid-Market, 55% | 44% | 32% | 20% |
| Jan 2026 | 13% | 9% | Mid-Market, 57% | 45% | 33% | 21% |
| Dec 2025 | 14% | 9% | Mid-Market, 56% | 43% | 34% | 22% |
| Nov 2025 | 9% | 11% | Mid-Market, 58% | 44% | 34% | 23% |
| Oct 2025 | 19% | 11% | Mid-Market, 59% | 44% | 35% | 24% |
| Sep 2025 | 15% | 11% | Mid-Market, 59% | 45% | 36% | 25% |
| Aug 2025 | 13% | 8% | Mid-Market, 59% | 47% | 37% | 26% |
| Jul 2025 | 31% | 8% | Mid-Market, 56% | 47% | 37% | 27% |
| Jun 2025 | 20% | 10% | Mid-Market, 57% | 50% | 37% | 27% |
| May 2025 | 20% | 12% | Mid-Market, 54% | 50% | 37% | 28% |
| Apr 2025 | 25% | 12% | Mid-Market, 53% | 53% | 37% | 29% |
| Mar 2025 | 21% | 11% | Mid-Market, 52% | 57% | 38% | 30% |
| Feb 2025 | 30% | 8% | Mid-Market, 53% | 53% | 38% | 31% |
| Jan 2025 | 31% | 10% | Mid-Market, 54% | 53% | 39% | 31% |
| Dec 2024 | 15% | 9% | Mid-Market, 55% | 56% | 39% | 31% |
| Nov 2024 | 30% | 9% | Mid-Market, 55% | 54% | 41% | 32% |
| Oct 2024 | 27% | 9% | Mid-Market, 53% | 54% | 42% | 33% |
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