20%
arrow_downward11% YoY
#2
Summary
- Hotjar ranks #2 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of July 2026, 20% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Hotjar: down 11 percentage points from last year.
- Hotjar has the highest adoption among enterprise companies (44%), compared to mid-market (31%), small-to-medium businesses (16%), and micro-SMB (12%).
Are businesses buying Hotjar?
Key stats
20%
arrow_downward11% YoY
Mid-Market, 50%
13%
15%
#2
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 16% |
| Mid-market | 31% |
| Enterprise | 44% |
About Hotjar
Hotjar is a product experience insights platform that provides heatmaps, session recordings, and user feedback tools to help teams understand user behavior.
Similar solutions
Don’t miss key shifts in business spend.
Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jun 2026 | 13% | 15% | Mid-Market, 50% | 44% | 31% | 16% |
| May 2026 | 17% | 10% | Mid-Market, 51% | 48% | 32% | 17% |
| Apr 2026 | 17% | 10% | Mid-Market, 52% | 49% | 33% | 18% |
| Mar 2026 | 18% | 11% | Mid-Market, 53% | 48% | 34% | 19% |
| Feb 2026 | 13% | 9% | Mid-Market, 53% | 48% | 33% | 20% |
| Jan 2026 | 13% | 9% | Mid-Market, 54% | 48% | 34% | 21% |
| Dec 2025 | 13% | 10% | Mid-Market, 53% | 49% | 35% | 22% |
| Nov 2025 | 10% | 11% | Mid-Market, 55% | 50% | 35% | 23% |
| Oct 2025 | 21% | 11% | Mid-Market, 58% | 52% | 36% | 24% |
| Sep 2025 | 14% | 11% | Mid-Market, 59% | 48% | 37% | 25% |
| Aug 2025 | 13% | 11% | Mid-Market, 58% | 45% | 39% | 26% |
| Jul 2025 | 26% | 12% | Mid-Market, 55% | 45% | 39% | 27% |
| Jun 2025 | 21% | 15% | Mid-Market, 56% | 50% | 39% | 28% |
| May 2025 | 21% | 12% | Mid-Market, 53% | 50% | 39% | 29% |
| Apr 2025 | 27% | 11% | Mid-Market, 52% | 53% | 39% | 30% |
| Mar 2025 | 22% | 11% | Mid-Market, 51% | 57% | 40% | 30% |
| Feb 2025 | 31% | 9% | Mid-Market, 52% | 53% | 40% | 31% |
| Jan 2025 | 30% | 10% | Mid-Market, 53% | 53% | 41% | 31% |
| Dec 2024 | 16% | 9% | Mid-Market, 54% | 56% | 42% | 32% |
| Nov 2024 | 31% | 7% | Mid-Market, 54% | 54% | 43% | 32% |
| Oct 2024 | 29% | 5% | Mid-Market, 51% | 54% | 44% | 33% |
| Sep 2024 | 27% | 3% | Mid-Market, 50% | 57% | 46% | 34% |
| Aug 2024 | 30% | 5% | Mid-Market, 49% | 59% | 46% | 35% |
| Jul 2024 | 36% | 11% | Mid-Market, 50% | 59% | 47% | 35% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.