19%
10% YoY
#2
Summary
- Hotjar ranks #2 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of September 2026, 19% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Hotjar: down 10 percentage points from last year.
- Hotjar has the highest adoption among enterprise companies (41%), compared to mid-market (28%), small-to-medium businesses (15%), and micro-SMB (11%).
Are businesses buying Hotjar?
Key stats
19%
10% YoY
Mid-Market, 53%
13%
8%
#3
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 15% |
| Mid-market | 28% |
| Enterprise | 41% |
About Hotjar
Hotjar is a product experience insights platform that provides heatmaps, session recordings, and user feedback tools to help teams understand user behavior.
Don’t miss key shifts in business spend.
See all vendors in Product Analytics / CDP / Event InfrastructureHave feedback?
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 13% | 8% | Mid-Market, 53% | 41% | 28% | 15% |
| Jul 2026 | 16% | 8% | Mid-Market, 53% | 42% | 29% | 16% |
| Jun 2026 | 13% | 8% | Mid-Market, 52% | 45% | 30% | 16% |
| May 2026 | 16% | 9% | Mid-Market, 53% | 48% | 32% | 17% |
| Apr 2026 | 17% | 9% | Mid-Market, 53% | 49% | 32% | 18% |
| Mar 2026 | 18% | 9% | Mid-Market, 54% | 47% | 33% | 19% |
| Feb 2026 | 13% | 9% | Mid-Market, 55% | 44% | 32% | 20% |
| Jan 2026 | 14% | 9% | Mid-Market, 57% | 45% | 33% | 21% |
| Dec 2025 | 13% | 10% | Mid-Market, 56% | 43% | 34% | 22% |
| Nov 2025 | 9% | 11% | Mid-Market, 57% | 44% | 34% | 23% |
| Oct 2025 | 20% | 12% | Mid-Market, 59% | 47% | 35% | 24% |
| Sep 2025 | 13% | 12% | Mid-Market, 59% | 45% | 36% | 25% |
| Aug 2025 | 14% | 12% | Mid-Market, 58% | 47% | 37% | 26% |
| Jul 2025 | 32% | 8% | Mid-Market, 56% | 47% | 37% | 27% |
| Jun 2025 | 20% | 10% | Mid-Market, 57% | 50% | 36% | 27% |
| May 2025 | 20% | 12% | Mid-Market, 54% | 50% | 37% | 28% |
| Apr 2025 | 25% | 12% | Mid-Market, 53% | 55% | 37% | 29% |
| Mar 2025 | 21% | 10% | Mid-Market, 52% | 59% | 38% | 30% |
| Feb 2025 | 30% | 9% | Mid-Market, 53% | 57% | 38% | 31% |
| Jan 2025 | 30% | 10% | Mid-Market, 54% | 57% | 38% | 31% |
| Dec 2024 | 15% | 10% | Mid-Market, 55% | 60% | 39% | 31% |
| Nov 2024 | 30% | 9% | Mid-Market, 55% | 56% | 41% | 32% |
| Oct 2024 | 28% | 8% | Mid-Market, 53% | 56% | 42% | 32% |
| Sep 2024 | 25% | 5% | Mid-Market, 51% | 57% | 43% | 33% |
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