7%
4% YoY
#6
-1 MoM
Summary
- Looker ranks #6 within the Business Intelligence category, down 1 position month-over-month.
- As of October 2025, 7% of organizations who have a vendor in the Business Intelligence category use Looker: up 4 percentage points from last year.
- Looker has the highest adoption among mid-market companies (8%), compared to enterprise (3%), small-to-medium businesses (8%), and micro-SMB (5%).
- Looker key capabilities include data modeling and visualization, embedded analytics, and SQL-based querying, supporting enterprise-scale business intelligence and reporting workflows.
Key stats
7%
4% YoY
Mid-Market/Enterprise, 45%
#6
-1 MoM
16%
10%
10%
#3
#4
#3
Breakdown by company size
| Company size | Adoption rate |
|---|---|
| SMB | 8% |
| Mid-market | 8% |
| Enterprise | 3% |
About Looker
Websitelooker.com
Looker is a modern business intelligence platform that connects directly to your data warehouse to deliver real-time analytics. It helps teams explore, visualize, and share insights across the organization.
Don’t miss key shifts in business spend.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New Adopter Share | Competitor Switch Rate | Dominant FTE Segment | Adoption Rate (Enterprise) | Adoption Rate (Mid-Market) | Adoption Rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2025 | 10% | 10% | Mid-Market/Enterprise, 45% | 3% | 8% | 8% |
| Sep 2025 | 9% | 11% | Mid-Market/Enterprise, 44% | 3% | 8% | 7% |
| Aug 2025 | 8% | 9% | Mid-Market/Enterprise, 39% | — | 8% | 7% |
| Jul 2025 | 19% | 8% | Mid-Market/Enterprise, 38% | — | 7% | 7% |
| Jun 2025 | 9% | 7% | Mid-Market/Enterprise, 40% | — | 5% | 5% |
| May 2025 | 9% | 7% | Mid-Market/Enterprise, 36% | — | 5% | 5% |
| Apr 2025 | 4% | 8% | Mid-Market/Enterprise, 37% | 4% | 4% | 5% |
| Mar 2025 | 11% | 7% | Mid-Market/Enterprise, 34% | 5% | 4% | 5% |
| Feb 2025 | 4% | 2% | SMB, 47% | 5% | 3% | 4% |
| Jan 2025 | 4% | 3% | SMB, 49% | 6% | 3% | 4% |
| Dec 2024 | 2% | 3% | Mid-Market/Enterprise, 37% | 6% | 3% | 4% |
| Nov 2024 | 3% | 3% | SMB, 53% | 6% | 4% | 4% |
| Oct 2024 | 3% | 3% | Mid-Market/Enterprise, 39% | 5% | 3% | 5% |
| Sep 2024 | 8% | 3% | Mid-Market/Enterprise, 43% | 5% | 4% | 4% |
| Aug 2024 | — | 4% | Mid-Market/Enterprise, 41% | 6% | 4% | 4% |
| Jul 2024 | 1% | 4% | Mid-Market/Enterprise, 45% | 7% | 4% | 4% |
| Jun 2024 | 6% | 4% | Mid-Market/Enterprise, 46% | 8% | 5% | 4% |
| May 2024 | 1% | 4% | Mid-Market/Enterprise, 46% | 8% | 4% | 4% |
| Apr 2024 | 4% | 5% | Mid-Market/Enterprise, 40% | 8% | 5% | 5% |
| Mar 2024 | 6% | — | Mid-Market/Enterprise, 39% | 8% | 4% | 5% |
| Feb 2024 | 14% | — | Mid-Market/Enterprise, 38% | 9% | 4% | 5% |
| Jan 2024 | — | — | Mid-Market/Enterprise, 38% | — | 3% | 3% |
| Dec 2023 | 3% | — | Mid-Market/Enterprise, 38% | — | 4% | 3% |
| Nov 2023 | 4% | — | Mid-Market/Enterprise, 40% | — | 4% | 4% |