Looker
5%
#4
Summary
- Looker ranks #4 within the Business Intelligence category, maintaining its position month-over-month.
- As of December 2025, 5% of organizations who have a vendor in the Business Intelligence category use Looker: unchanged at < 1 percentage points from last year.
- Looker has the highest adoption among mid-market companies (8%), compared to enterprise (6%), small-to-medium businesses (4%), and micro-SMB (3%).
- Looker key capabilities include data modeling and visualization, embedded analytics, and SQL-based querying, supporting enterprise-scale business intelligence and reporting workflows.
Key stats
5%
-0% YoY
Mid-Market, 60%
7%
13%
#5
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 4% |
| Mid-market | 8% |
| Enterprise | 6% |
About Looker
Looker is a modern business intelligence platform that connects directly to your data warehouse to deliver real-time analytics. It helps teams explore, visualize, and share insights across the organization.
Similar solutions
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Dec 2025 | 7% | 12% | Mid-Market, 60% | 6% | 8% | 4% |
| Nov 2025 | 10% | 11% | Mid-Market, 72% | 6% | 8% | 4% |
| Oct 2025 | 10% | 9% | Mid-Market, 70% | 3% | 8% | 4% |
| Sep 2025 | 11% | 7% | Mid-Market, 70% | 2% | 8% | 4% |
| Aug 2025 | 9% | 7% | Mid-Market, 65% | 2% | 8% | 4% |
| Jul 2025 | 18% | 6% | Mid-Market, 60% | 2% | 9% | 5% |
| Jun 2025 | 11% | 4% | Mid-Market, 60% | 2% | 9% | 5% |
| May 2025 | 8% | 4% | Enterprise, 47% | 2% | 10% | 5% |
| Apr 2025 | 1% | 5% | Enterprise, 48% | 2% | 9% | 5% |
| Mar 2025 | 9% | 4% | Enterprise, 51% | 2% | 10% | 5% |
| Feb 2025 | 3% | 2% | Enterprise, 53% | 2% | 9% | 4% |
| Jan 2025 | 4% | 2% | Enterprise, 55% | 5% | 9% | 4% |
| Dec 2024 | 4% | 2% | Enterprise, 54% | 5% | 10% | 4% |
| Nov 2024 | — | 2% | Mid-Market, 48% | 5% | 10% | 4% |
| Oct 2024 | 3% | 3% | Mid-Market, 51% | 6% | 9% | 4% |
| Sep 2024 | 9% | 3% | Mid-Market, 50% | 6% | 9% | 5% |
| Aug 2024 | — | 3% | Mid-Market, 50% | 6% | 8% | 4% |
| Jul 2024 | 2% | 4% | Mid-Market, 52% | 7% | 8% | 4% |
| Jun 2024 | 6% | 5% | Mid-Market, 51% | 7% | 8% | 5% |
| May 2024 | 1% | 6% | Mid-Market, 51% | 8% | 9% | 5% |
| Apr 2024 | 3% | 6% | Mid-Market, 46% | 8% | 10% | 5% |
| Mar 2024 | 6% | — | Enterprise, 45% | 9% | 10% | 5% |
| Feb 2024 | 14% | — | Mid-Market, 79% | 10% | 11% | 5% |
| Jan 2024 | — | — | Mid-Market, 79% | 6% | 11% | 5% |