4%
arrow_downward1% YoY
#5
Summary
- Looker ranks #7 within the Business Intelligence category, up 1 position month-over-month.
- As of April 2026, 4% of organizations who have a vendor in the Business Intelligence category use Looker: down 1 percentage point from last year.
- Looker has the highest adoption among mid-market companies (7%), compared to enterprise (5%), small-to-medium businesses (3%), and micro-SMB (2%).
- Looker key capabilities include data modeling and visualization, embedded analytics, and SQL-based querying, supporting enterprise-scale business intelligence and reporting workflows.
Are businesses buying Looker?
Key stats
4%
arrow_downward1% YoY
Mid-Market, 65%
6%
2%
#4
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 3% |
| Mid-market | 7% |
| Enterprise | 5% |
About Looker
Looker is a modern business intelligence platform that connects directly to your data warehouse to deliver real-time analytics. It helps teams explore, visualize, and share insights across the organization.
Similar solutions
Don’t miss key shifts in business spend.
Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 6% | 2% | Mid-Market, 65% | 5% | 7% | 3% |
| Feb 2026 | 0% | 2% | Mid-Market, 65% | 5% | 7% | 3% |
| Jan 2026 | 3% | 2% | Mid-Market, 67% | 5% | 7% | 3% |
| Dec 2025 | 2% | 2% | Mid-Market, 67% | 5% | 7% | 3% |
| Nov 2025 | 5% | 2% | Mid-Market, 75% | 5% | 7% | 3% |
| Oct 2025 | 4% | 2% | Mid-Market, 81% | 3% | 7% | 3% |
| Sep 2025 | 3% | 2% | Mid-Market, 80% | 1% | 7% | 3% |
| Aug 2025 | 1% | 2% | Mid-Market, 81% | 2% | 7% | 3% |
| Jul 2025 | 1% | 2% | Mid-Market, 81% | 2% | 8% | 3% |
| Jun 2025 | 2% | 2% | Mid-Market, 81% | 2% | 8% | 3% |
| May 2025 | 3% | 2% | Mid-Market, 80% | 2% | 8% | 4% |
| Apr 2025 | 3% | 2% | Mid-Market, 81% | 2% | 8% | 4% |
| Mar 2025 | 7% | 2% | Mid-Market, 79% | 2% | 8% | 3% |
| Feb 2025 | 2% | 4% | Mid-Market, 71% | 2% | 8% | 3% |
| Jan 2025 | 5% | 4% | Mid-Market, 72% | 4% | 8% | 3% |
| Dec 2024 | 3% | 5% | Mid-Market, 71% | 4% | 8% | 3% |
| Nov 2024 | 7% | 4% | Mid-Market, 69% | 5% | 8% | 3% |
| Oct 2024 | 3% | 4% | Mid-Market, 67% | 5% | 8% | 3% |
| Sep 2024 | 10% | 3% | Mid-Market, 65% | 5% | 7% | 3% |
| Aug 2024 | 2% | 2% | Mid-Market, 64% | 5% | 7% | 3% |
| Jul 2024 | 3% | 3% | Mid-Market, 63% | 6% | 7% | 3% |
| Jun 2024 | 2% | 4% | Mid-Market, 63% | 6% | 7% | 3% |
| May 2024 | 3% | 3% | Mid-Market, 63% | 6% | 7% | 3% |
| Apr 2024 | 3% | — | Mid-Market, 62% | 7% | 8% | 3% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.