21%
2% YoY
#3
Summary
- Mailgun ranks #3 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of August 2026, 21% of organizations who have a vendor in the Messaging Infrastructure category use Mailgun: down 2 percentage points from last year.
- Mailgun has the highest adoption among mid-market companies (21%), compared to enterprise (19%), small-to-medium businesses (21%), and micro-SMB (20%).
- Mailgun key capabilities include transactional email API, email validation, and deliverability tools, supporting developers integrating reliable email infrastructure into applications.
Are businesses buying Mailgun?
Key stats
21%
2% YoY
Mid-Market, 49%
15%
10%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 21% |
| Mid-market | 21% |
| Enterprise | 19% |
About Mailgun
Mailgun is a transactional email API service that provides email sending, receiving, and tracking for developers. It enables applications to send and manage high-volume email with deliverability optimization and analytics.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 16% | 10% | Mid-Market, 49% | 19% | 21% | 21% |
| Jun 2026 | 11% | 10% | Mid-Market, 49% | 20% | 21% | 21% |
| May 2026 | 18% | 10% | Mid-Market, 49% | 21% | 21% | 21% |
| Apr 2026 | 14% | 10% | Mid-Market, 49% | 21% | 21% | 21% |
| Mar 2026 | 15% | 10% | Mid-Market, 49% | 22% | 21% | 22% |
| Feb 2026 | 17% | 10% | Mid-Market, 50% | 21% | 21% | 22% |
| Jan 2026 | 17% | 11% | Mid-Market, 51% | 21% | 21% | 22% |
| Dec 2025 | 18% | 12% | Mid-Market, 51% | 20% | 21% | 22% |
| Nov 2025 | 11% | 12% | Mid-Market, 51% | 21% | 21% | 22% |
| Oct 2025 | 19% | 12% | Mid-Market, 51% | 20% | 21% | 22% |
| Sep 2025 | 10% | 12% | Mid-Market, 51% | 22% | 21% | 22% |
| Aug 2025 | 7% | 13% | Mid-Market, 51% | 21% | 21% | 22% |
| Jul 2025 | 16% | 14% | Mid-Market, 53% | 21% | 21% | 24% |
| Jun 2025 | 20% | 10% | Mid-Market, 52% | 19% | 22% | 24% |
| May 2025 | 14% | 10% | Mid-Market, 51% | 20% | 22% | 24% |
| Apr 2025 | 24% | 10% | Mid-Market, 52% | 22% | 22% | 24% |
| Mar 2025 | 20% | 10% | Mid-Market, 52% | 21% | 23% | 23% |
| Feb 2025 | 22% | 9% | Mid-Market, 52% | 22% | 23% | 23% |
| Jan 2025 | 14% | 9% | Mid-Market, 50% | 23% | 22% | 23% |
| Dec 2024 | 21% | 9% | Mid-Market, 50% | 26% | 22% | 23% |
| Nov 2024 | 24% | 9% | Mid-Market, 49% | 27% | 22% | 22% |
| Oct 2024 | 19% | 7% | Mid-Market, 49% | 28% | 23% | 22% |
| Sep 2024 | 25% | 5% | Mid-Market, 49% | 28% | 22% | 22% |
| Aug 2024 | 17% | 3% | Mid-Market, 48% | 29% | 22% | 21% |
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