33%
arrow_upward7% YoY
#2
Summary
- SendGrid ranks #2 within the Email Marketing category, maintaining its position month-over-month.
- As of January 2026, 33% of organizations who have a vendor in the Email Marketing category use SendGrid: up 7 percentage points from last year.
- SendGrid has the highest adoption among enterprise companies (45%), compared to mid-market (42%), small-to-medium businesses (31%), and micro-SMB (29%).
- SendGrid key capabilities include transactional email delivery, marketing campaign automation, and deliverability optimization tools, supporting scalable email infrastructure for businesses.
Key stats
33%
arrow_upward7% YoY
25%
#2
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 31% |
| Mid-market | 42% |
| Enterprise | 45% |
About SendGrid
SendGrid is an email delivery platform that provides API and SMTP services for transactional emails and marketing campaigns. It enables developers and marketers to send high-volume email with deliverability optimization.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|
| Jan 2026 | 25% | 45% | 42% | 31% |
| Dec 2025 | 25% | 46% | 41% | 31% |
| Nov 2025 | 52% | 47% | 41% | 31% |
| Oct 2025 | 24% | 46% | 39% | 29% |
| Sep 2025 | 45% | 47% | 39% | 29% |
| Aug 2025 | 51% | 46% | 39% | 26% |
| Jul 2025 | 25% | 43% | 36% | 22% |
| Jun 2025 | 20% | 42% | 36% | 21% |
| May 2025 | 16% | 41% | 36% | 21% |
| Apr 2025 | 18% | 42% | 36% | 22% |
| Mar 2025 | 17% | 42% | 36% | 22% |
| Feb 2025 | 17% | 41% | 37% | 22% |
| Jan 2025 | 20% | 40% | 38% | 22% |
| Dec 2024 | 19% | 42% | 38% | 23% |
| Nov 2024 | 15% | 42% | 39% | 23% |
| Oct 2024 | 20% | 42% | 39% | 24% |
| Sep 2024 | 18% | 42% | 39% | 24% |
| Aug 2024 | 17% | 41% | 40% | 24% |
| Jul 2024 | 16% | 41% | 40% | 24% |
| Jun 2024 | 16% | 42% | 41% | 25% |
| May 2024 | 35% | 39% | 41% | 26% |
| Apr 2024 | 27% | 38% | 40% | 25% |
| Mar 2024 | 23% | 40% | 40% | 24% |
| Feb 2024 | 25% | 38% | 41% | 23% |
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