62%
arrow_upward6% YoY
#1
Summary
- SendGrid ranks #1 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of April 2026, 62% of organizations who have a vendor in the Messaging Infrastructure category use SendGrid: up 6 percentage points from last year.
- SendGrid has the highest adoption among micro-SMB companies (64%), compared to small-to-medium businesses (62%), mid-market (60%), and enterprise (63%).
- SendGrid key capabilities include transactional email delivery, marketing campaign automation, and deliverability optimization tools, supporting scalable email infrastructure for businesses.
Are businesses buying SendGrid?
Key stats
62%
arrow_upward6% YoY
Mid-Market, 48%
37%
34%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 62% |
| Mid-market | 60% |
| Enterprise | 63% |
About SendGrid
SendGrid is an email delivery platform that provides API and SMTP services for transactional emails and marketing campaigns. It enables developers and marketers to send high-volume email with deliverability optimization.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 37% | 34% | Mid-Market, 48% | 63% | 60% | 62% |
| Feb 2026 | 45% | 34% | Mid-Market, 48% | 64% | 61% | 63% |
| Jan 2026 | 39% | 32% | Mid-Market, 48% | 64% | 60% | 63% |
| Dec 2025 | 38% | 45% | Mid-Market, 48% | 65% | 61% | 64% |
| Nov 2025 | 74% | 45% | Mid-Market, 49% | 69% | 61% | 65% |
| Oct 2025 | 50% | 44% | Mid-Market, 49% | 66% | 59% | 62% |
| Sep 2025 | 74% | 44% | Mid-Market, 49% | 68% | 60% | 62% |
| Aug 2025 | 83% | 43% | Mid-Market, 50% | 67% | 59% | 58% |
| Jul 2025 | 47% | 40% | Mid-Market, 51% | 62% | 56% | 51% |
| Jun 2025 | 45% | 39% | Mid-Market, 51% | 61% | 56% | 51% |
| May 2025 | 32% | 39% | Mid-Market, 51% | 59% | 56% | 50% |
| Apr 2025 | 22% | 37% | Mid-Market, 51% | 59% | 57% | 52% |
| Mar 2025 | 35% | 36% | Mid-Market, 52% | 59% | 58% | 54% |
| Feb 2025 | 37% | 30% | Mid-Market, 53% | 58% | 59% | 55% |
| Jan 2025 | 44% | 31% | Mid-Market, 53% | 58% | 61% | 55% |
| Dec 2024 | 44% | 30% | Mid-Market, 54% | 59% | 60% | 55% |
| Nov 2024 | 42% | 31% | Mid-Market, 53% | 55% | 60% | 56% |
| Oct 2024 | 52% | 31% | Mid-Market, 54% | 55% | 59% | 57% |
| Sep 2024 | 41% | 32% | Mid-Market, 55% | 56% | 59% | 57% |
| Aug 2024 | 33% | 33% | Mid-Market, 55% | 56% | 59% | 57% |
| Jul 2024 | 50% | 34% | Mid-Market, 54% | 56% | 60% | 57% |
| Jun 2024 | 48% | 34% | Mid-Market, 57% | 56% | 60% | 58% |
| May 2024 | 60% | 33% | Mid-Market, 56% | 48% | 59% | 58% |
| Apr 2024 | 50% | 31% | Mid-Market, 56% | 49% | 58% | 56% |
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