85%
6% YoY
#1
Summary
- SendGrid ranks #1 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of August 2026, 85% of organizations who have a vendor in the Messaging Infrastructure category use SendGrid: up 6 percentage points from last year.
- SendGrid has the highest adoption among enterprise companies (94%), compared to mid-market (88%), small-to-medium businesses (84%), and micro-SMB (83%).
- SendGrid key capabilities include transactional email delivery, marketing campaign automation, and deliverability optimization tools, supporting scalable email infrastructure for businesses.
Are businesses buying SendGrid?
Key stats
85%
6% YoY
Mid-Market, 47%
85%
40%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 84% |
| Mid-market | 88% |
| Enterprise | 94% |
About SendGrid
SendGrid is an email delivery platform that provides API and SMTP services for transactional emails and marketing campaigns. It enables developers and marketers to send high-volume email with deliverability optimization.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 85% | 40% | Mid-Market, 47% | 94% | 88% | 84% |
| Jun 2026 | 89% | 40% | Mid-Market, 48% | 93% | 87% | 83% |
| May 2026 | 78% | 40% | Mid-Market, 49% | 91% | 87% | 83% |
| Apr 2026 | 84% | 39% | Mid-Market, 49% | 92% | 87% | 82% |
| Mar 2026 | 81% | 39% | Mid-Market, 50% | 91% | 87% | 82% |
| Feb 2026 | 80% | 39% | Mid-Market, 50% | 90% | 87% | 81% |
| Jan 2026 | 78% | 38% | Mid-Market, 50% | 90% | 85% | 81% |
| Dec 2025 | 79% | 44% | Mid-Market, 51% | 91% | 86% | 81% |
| Nov 2025 | 87% | 44% | Mid-Market, 51% | 91% | 86% | 80% |
| Oct 2025 | 76% | 44% | Mid-Market, 52% | 91% | 85% | 80% |
| Sep 2025 | 87% | 43% | Mid-Market, 52% | 91% | 85% | 80% |
| Aug 2025 | 89% | 43% | Mid-Market, 52% | 90% | 85% | 79% |
| Jul 2025 | 70% | 40% | Mid-Market, 51% | 89% | 84% | 76% |
| Jun 2025 | 62% | 33% | Mid-Market, 51% | 90% | 84% | 77% |
| May 2025 | 79% | 33% | Mid-Market, 51% | 89% | 84% | 77% |
| Apr 2025 | 65% | 33% | Mid-Market, 51% | 88% | 84% | 77% |
| Mar 2025 | 74% | 34% | Mid-Market, 52% | 88% | 84% | 78% |
| Feb 2025 | 67% | 34% | Mid-Market, 52% | 87% | 85% | 78% |
| Jan 2025 | 78% | 35% | Mid-Market, 52% | 89% | 85% | 79% |
| Dec 2024 | 73% | 34% | Mid-Market, 53% | 88% | 85% | 79% |
| Nov 2024 | 69% | 34% | Mid-Market, 53% | 87% | 86% | 79% |
| Oct 2024 | 74% | 34% | Mid-Market, 53% | 87% | 86% | 79% |
| Sep 2024 | 71% | 34% | Mid-Market, 54% | 88% | 85% | 80% |
| Aug 2024 | 70% | 31% | Mid-Market, 54% | 85% | 85% | 80% |
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