58%
2% YoY
#1
Summary
- SendGrid ranks #1 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of October 2026, 58% of organizations who have a vendor in the Messaging Infrastructure category use SendGrid: down 2 percentage points from last year.
- SendGrid has the highest adoption among enterprise companies (60%), compared to mid-market (60%), small-to-medium businesses (58%), and micro-SMB (58%).
- SendGrid key capabilities include transactional email delivery, marketing campaign automation, and deliverability optimization tools, supporting scalable email infrastructure for businesses.
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Key stats
58%
2% YoY
Mid-Market, 49%
25%
37%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 58% |
| Mid-market | 60% |
| Enterprise | 60% |
About SendGrid
SendGrid is an email delivery platform that provides API and SMTP services for transactional emails and marketing campaigns. It enables developers and marketers to send high-volume email with deliverability optimization.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 25% | 37% | Mid-Market, 49% | 60% | 60% | 58% |
| Aug 2026 | 38% | 38% | Mid-Market, 49% | 61% | 60% | 58% |
| Jul 2026 | 39% | 38% | Mid-Market, 49% | 61% | 60% | 59% |
| Jun 2026 | 39% | 37% | Mid-Market, 50% | 60% | 60% | 59% |
| May 2026 | 46% | 37% | Mid-Market, 51% | 60% | 60% | 59% |
| Apr 2026 | 45% | 37% | Mid-Market, 51% | 60% | 60% | 59% |
| Mar 2026 | 36% | 37% | Mid-Market, 51% | 60% | 60% | 59% |
| Feb 2026 | 45% | 37% | Mid-Market, 51% | 61% | 61% | 60% |
| Jan 2026 | 38% | 36% | Mid-Market, 51% | 61% | 60% | 60% |
| Dec 2025 | 44% | 43% | Mid-Market, 51% | 62% | 61% | 60% |
| Nov 2025 | 51% | 43% | Mid-Market, 51% | 65% | 61% | 60% |
| Oct 2025 | 41% | 42% | Mid-Market, 51% | 62% | 60% | 60% |
| Sep 2025 | 49% | 40% | Mid-Market, 51% | 64% | 60% | 60% |
| Aug 2025 | 56% | 36% | Mid-Market, 51% | 65% | 61% | 60% |
| Jul 2025 | 61% | 35% | Mid-Market, 51% | 66% | 61% | 59% |
| Jun 2025 | 44% | 33% | Mid-Market, 51% | 62% | 60% | 58% |
| May 2025 | 46% | 32% | Mid-Market, 51% | 62% | 60% | 59% |
| Apr 2025 | 37% | 30% | Mid-Market, 51% | 60% | 61% | 58% |
| Mar 2025 | 40% | 29% | Mid-Market, 52% | 62% | 61% | 59% |
| Feb 2025 | 43% | 26% | Mid-Market, 53% | 61% | 61% | 59% |
| Jan 2025 | 38% | 23% | Mid-Market, 53% | 61% | 61% | 59% |
| Dec 2024 | 44% | 20% | Mid-Market, 53% | 61% | 61% | 60% |
| Nov 2024 | 41% | 18% | Mid-Market, 54% | 59% | 61% | 60% |
| Oct 2024 | 45% | 18% | Mid-Market, 54% | 61% | 61% | 61% |
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