Twilio
trending_upFast growing
switch_access_shortcutMost switched to
48%
arrow_upward4% YoY
#2
Summary
- Twilio ranks #2 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of April 2026, 48% of organizations who have a vendor in the Messaging Infrastructure category use Twilio: up 4 percentage points from last year.
- Twilio has the highest adoption among enterprise companies (65%), compared to mid-market (59%), small-to-medium businesses (42%), and micro-SMB (38%).
- Twilio key capabilities include programmable messaging APIs, voice and video communication, and email delivery infrastructure, supporting developers building communication features into applications.
Are businesses buying Twilio?
Key stats
48%
arrow_upward4% YoY
Mid-Market, 46%
50%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 42% |
| Mid-market | 59% |
| Enterprise | 65% |
About Twilio
Twilio is a cloud communications platform that provides APIs for messaging, voice, video, and email to embed communication capabilities into applications. It enables developers to build scalable customer engagement solutions across channels.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|
| Mar 2026 | 50% | Mid-Market, 46% | 65% | 59% | 42% |
| Feb 2026 | 41% | Mid-Market, 47% | 65% | 58% | 42% |
| Jan 2026 | 43% | Mid-Market, 47% | 62% | 59% | 42% |
| Dec 2025 | 38% | Mid-Market, 47% | 54% | 49% | 30% |
| Nov 2025 | 22% | Mid-Market, 47% | 51% | 49% | 29% |
| Oct 2025 | 36% | Mid-Market, 48% | 55% | 50% | 31% |
| Sep 2025 | 19% | Mid-Market, 48% | 54% | 50% | 31% |
| Aug 2025 | 14% | Mid-Market, 48% | 54% | 50% | 33% |
| Jul 2025 | 34% | Mid-Market, 47% | 56% | 52% | 37% |
| Jun 2025 | 36% | Mid-Market, 47% | 57% | 52% | 38% |
| May 2025 | 54% | Mid-Market, 47% | 56% | 52% | 38% |
| Apr 2025 | 25% | Mid-Market, 47% | 54% | 51% | 37% |
| Mar 2025 | 39% | Mid-Market, 48% | 53% | 51% | 39% |
| Feb 2025 | 43% | Mid-Market, 48% | 58% | 51% | 39% |
| Jan 2025 | 49% | Mid-Market, 48% | 55% | 51% | 39% |
| Dec 2024 | 42% | Mid-Market, 48% | 53% | 52% | 39% |
| Nov 2024 | 42% | Mid-Market, 49% | 54% | 52% | 39% |
| Oct 2024 | 36% | Mid-Market, 48% | 52% | 53% | 39% |
| Sep 2024 | 40% | Mid-Market, 49% | 52% | 52% | 39% |
| Aug 2024 | 50% | Mid-Market, 48% | 56% | 52% | 40% |
| Jul 2024 | 34% | Mid-Market, 48% | 56% | 52% | 39% |
| Jun 2024 | 46% | Mid-Market, 47% | 56% | 52% | 39% |
| May 2024 | 27% | Mid-Market, 47% | 60% | 52% | 39% |
| Apr 2024 | 35% | Mid-Market, 47% | 58% | 52% | 40% |
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