49%
9% YoY
#2
Summary
- Twilio ranks #2 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of August 2026, 49% of organizations who have a vendor in the Messaging Infrastructure category use Twilio: up 9 percentage points from last year.
- Twilio has the highest adoption among enterprise companies (65%), compared to mid-market (60%), small-to-medium businesses (45%), and micro-SMB (41%).
- Twilio key capabilities include programmable messaging APIs, voice and video communication, and email delivery infrastructure, supporting developers building communication features into applications.
Are businesses buying Twilio?
Key stats
49%
9% YoY
Mid-Market, 49%
43%
50%
#2
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 45% |
| Mid-market | 60% |
| Enterprise | 65% |
About Twilio
Twilio is a cloud communications platform that provides APIs for messaging, voice, video, and email to embed communication capabilities into applications. It enables developers to build scalable customer engagement solutions across channels.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 43% | 50% | Mid-Market, 49% | 65% | 60% | 45% |
| Jun 2026 | 48% | 50% | Mid-Market, 50% | 64% | 60% | 44% |
| May 2026 | 36% | 50% | Mid-Market, 50% | 63% | 59% | 44% |
| Apr 2026 | 41% | 50% | Mid-Market, 51% | 64% | 60% | 44% |
| Mar 2026 | 45% | 50% | Mid-Market, 52% | 63% | 60% | 44% |
| Feb 2026 | 36% | 50% | Mid-Market, 52% | 62% | 59% | 42% |
| Jan 2026 | 39% | 51% | Mid-Market, 52% | 61% | 59% | 42% |
| Dec 2025 | 37% | 43% | Mid-Market, 55% | 53% | 50% | 33% |
| Nov 2025 | 23% | 43% | Mid-Market, 54% | 50% | 51% | 33% |
| Oct 2025 | 33% | 44% | Mid-Market, 55% | 53% | 51% | 33% |
| Sep 2025 | 22% | 44% | Mid-Market, 55% | 51% | 51% | 33% |
| Aug 2025 | 18% | 45% | Mid-Market, 55% | 51% | 51% | 34% |
| Jul 2025 | 28% | 46% | Mid-Market, 54% | 50% | 52% | 36% |
| Jun 2025 | 32% | 57% | Mid-Market, 53% | 52% | 51% | 36% |
| May 2025 | 38% | 58% | Mid-Market, 53% | 52% | 51% | 36% |
| Apr 2025 | 36% | 58% | Mid-Market, 53% | 49% | 51% | 36% |
| Mar 2025 | 36% | 59% | Mid-Market, 53% | 51% | 51% | 36% |
| Feb 2025 | 33% | 59% | Mid-Market, 54% | 55% | 51% | 36% |
| Jan 2025 | 40% | 60% | Mid-Market, 55% | 52% | 51% | 36% |
| Dec 2024 | 33% | 60% | Mid-Market, 55% | 51% | 52% | 36% |
| Nov 2024 | 32% | 61% | Mid-Market, 56% | 51% | 52% | 36% |
| Oct 2024 | 26% | 61% | Mid-Market, 55% | 51% | 53% | 36% |
| Sep 2024 | 27% | 65% | Mid-Market, 55% | 51% | 52% | 36% |
| Aug 2024 | 36% | 68% | Mid-Market, 55% | 54% | 51% | 37% |
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