49%
arrow_upward8% YoY
#2
Summary
- Twilio ranks #2 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of July 2026, 49% of organizations who have a vendor in the Messaging Infrastructure category use Twilio: up 8 percentage points from last year.
- Twilio has the highest adoption among enterprise companies (65%), compared to mid-market (60%), small-to-medium businesses (44%), and micro-SMB (40%).
- Twilio key capabilities include programmable messaging APIs, voice and video communication, and email delivery infrastructure, supporting developers building communication features into applications.
Are businesses buying Twilio?
Key stats
49%
arrow_upward8% YoY
Mid-Market, 50%
47%
50%
#2
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 44% |
| Mid-market | 60% |
| Enterprise | 65% |
About Twilio
Twilio is a cloud communications platform that provides APIs for messaging, voice, video, and email to embed communication capabilities into applications. It enables developers to build scalable customer engagement solutions across channels.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jun 2026 | 47% | 50% | Mid-Market, 50% | 65% | 60% | 44% |
| May 2026 | 35% | 50% | Mid-Market, 50% | 63% | 60% | 44% |
| Apr 2026 | 42% | 51% | Mid-Market, 51% | 64% | 60% | 44% |
| Mar 2026 | 44% | 51% | Mid-Market, 51% | 63% | 60% | 43% |
| Feb 2026 | 35% | 51% | Mid-Market, 51% | 63% | 59% | 43% |
| Jan 2026 | 42% | 51% | Mid-Market, 52% | 62% | 59% | 43% |
| Dec 2025 | 36% | 43% | Mid-Market, 54% | 53% | 50% | 34% |
| Nov 2025 | 21% | 43% | Mid-Market, 54% | 50% | 51% | 33% |
| Oct 2025 | 33% | 44% | Mid-Market, 55% | 53% | 51% | 34% |
| Sep 2025 | 24% | 45% | Mid-Market, 54% | 51% | 51% | 34% |
| Aug 2025 | 17% | 45% | Mid-Market, 54% | 51% | 50% | 35% |
| Jul 2025 | 27% | 46% | Mid-Market, 53% | 50% | 51% | 37% |
| Jun 2025 | 32% | 47% | Mid-Market, 52% | 52% | 51% | 37% |
| May 2025 | 40% | 56% | Mid-Market, 53% | 52% | 51% | 37% |
| Apr 2025 | 36% | 55% | Mid-Market, 53% | 48% | 50% | 37% |
| Mar 2025 | 35% | 55% | Mid-Market, 54% | 47% | 49% | 37% |
| Feb 2025 | 35% | 56% | Mid-Market, 55% | 49% | 50% | 37% |
| Jan 2025 | 44% | 57% | Mid-Market, 56% | 46% | 50% | 37% |
| Dec 2024 | 35% | 57% | Mid-Market, 57% | 46% | 51% | 36% |
| Nov 2024 | 34% | 56% | Mid-Market, 57% | 45% | 52% | 36% |
| Oct 2024 | 28% | 56% | Mid-Market, 56% | 48% | 52% | 36% |
| Sep 2024 | 32% | 58% | Mid-Market, 56% | 49% | 51% | 36% |
| Aug 2024 | 38% | 59% | Mid-Market, 57% | 51% | 51% | 36% |
| Jul 2024 | 29% | 51% | Mid-Market, 57% | 50% | 51% | 36% |
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