77%
12% YoY
#1
Summary
- Twilio ranks #1 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of October 2026, 77% of organizations who have a vendor in the Messaging Infrastructure category use Twilio: up 12 percentage points from last year.
- Twilio has the highest adoption among micro-SMB companies (79%), compared to small-to-medium businesses (77%), mid-market (76%), and enterprise (76%).
- Twilio key capabilities include programmable messaging APIs, voice and video communication, and email delivery infrastructure, supporting developers building communication features into applications.
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Key stats
77%
12% YoY
Mid-Market, 47%
78%
51%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 77% |
| Mid-market | 76% |
| Enterprise | 76% |
About Twilio
Twilio is a cloud communications platform that provides APIs for messaging, voice, video, and email to embed communication capabilities into applications. It enables developers to build scalable customer engagement solutions across channels.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 65% | 48% | Mid-Market, 49% | 68% | 64% | 52% |
| Aug 2026 | 53% | 47% | Mid-Market, 49% | 69% | 63% | 51% |
| Jul 2026 | 50% | 48% | Mid-Market, 49% | 69% | 63% | 50% |
| Jun 2026 | 55% | 48% | Mid-Market, 50% | 70% | 63% | 50% |
| May 2026 | 41% | 49% | Mid-Market, 51% | 69% | 63% | 50% |
| Apr 2026 | 47% | 49% | Mid-Market, 51% | 70% | 64% | 50% |
| Mar 2026 | 54% | 50% | Mid-Market, 52% | 69% | 64% | 50% |
| Feb 2026 | 43% | 50% | Mid-Market, 52% | 69% | 64% | 49% |
| Jan 2026 | 49% | 50% | Mid-Market, 53% | 68% | 64% | 50% |
| Dec 2025 | 41% | 41% | Mid-Market, 54% | 59% | 56% | 42% |
| Nov 2025 | 38% | 42% | Mid-Market, 54% | 58% | 57% | 42% |
| Oct 2025 | 45% | 43% | Mid-Market, 55% | 61% | 58% | 42% |
| Sep 2025 | 42% | 45% | Mid-Market, 54% | 60% | 57% | 42% |
| Aug 2025 | 38% | 48% | Mid-Market, 54% | 59% | 57% | 42% |
| Jul 2025 | 29% | 49% | Mid-Market, 53% | 58% | 56% | 42% |
| Jun 2025 | 40% | 52% | Mid-Market, 53% | 60% | 57% | 43% |
| May 2025 | 45% | 53% | Mid-Market, 53% | 60% | 57% | 43% |
| Apr 2025 | 45% | 55% | Mid-Market, 53% | 58% | 57% | 43% |
| Mar 2025 | 44% | 56% | Mid-Market, 54% | 56% | 56% | 43% |
| Feb 2025 | 44% | 60% | Mid-Market, 55% | 58% | 57% | 43% |
| Jan 2025 | 54% | 63% | Mid-Market, 55% | 56% | 57% | 43% |
| Dec 2024 | 40% | 66% | Mid-Market, 56% | 56% | 57% | 42% |
| Nov 2024 | 41% | 66% | Mid-Market, 57% | 56% | 56% | 42% |
| Oct 2024 | 36% | 67% | Mid-Market, 56% | 54% | 57% | 42% |
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