11%
arrow_upward1% YoY
#4
Summary
- Momentum ranks #4 within the AI-First GTM category, maintaining its position month-over-month.
- As of June 2026, 11% of organizations who have a vendor in the AI-First GTM category use Momentum: up 1 percentage points from last year.
- Momentum has the highest adoption among enterprise companies (17%), compared to mid-market (13%), small-to-medium businesses (10%), and micro-SMB (7%).
- Momentum key capabilities include AI-powered sales automation, intelligent lead scoring, and predictive pipeline management, supporting revenue teams optimizing GTM performance.
Are businesses buying Momentum?
Key stats
11%
arrow_upward1% YoY
Mid-Market, 57%
11%
14%
#4
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 10% |
| Mid-market | 13% |
| Enterprise | 17% |
About Momentum
Momentum is an AI revenue orchestration platform that automates post-call workflows, CRM updates, and deal insights. It helps revenue teams reduce manual work and improve deal execution across sales and customer success.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 11% | 14% | Mid-Market, 57% | 17% | 13% | 10% |
| Apr 2026 | — | 33% | Mid-Market, 59% | 20% | 14% | 9% |
| Mar 2026 | 11% | 33% | Mid-Market, 58% | 33% | 16% | 10% |
| Feb 2026 | 8% | 40% | Mid-Market, 58% | 33% | 15% | 9% |
| Jan 2026 | 6% | 33% | Mid-Market, 60% | 50% | 16% | 9% |
| Dec 2025 | 20% | 38% | Mid-Market, 56% | 50% | 18% | 9% |
| Nov 2025 | 13% | 40% | Mid-Market, 54% | 50% | 16% | 10% |
| Oct 2025 | 15% | 33% | Mid-Market, 50% | 50% | 15% | 10% |
| Sep 2025 | 11% | 40% | Mid-Market, 50% | 100% | 14% | 9% |
| Aug 2025 | 17% | 33% | Mid-Market, 47% | 100% | 14% | 10% |
| Jul 2025 | 25% | 50% | Enterprise, 49% | 100% | 13% | 9% |
| Jun 2025 | 11% | 33% | Enterprise, 50% | 100% | 12% | 8% |
| May 2025 | — | 50% | Enterprise, 53% | 100% | 13% | 6% |
| Apr 2025 | 18% | 50% | Mid-Market, 90% | 100% | 14% | 7% |
| Mar 2025 | — | — | Mid-Market, 90% | 0% | 12% | 6% |
| Feb 2025 | 13% | — | Mid-Market, 87% | 0% | 14% | 6% |
| Jan 2025 | 30% | — | Mid-Market, 82% | 0% | 12% | 8% |
| Dec 2024 | 14% | — | Enterprise, 76% | 0% | 6% | 6% |
| Nov 2024 | — | — | Enterprise, 76% | 100% | 7% | 7% |
| Oct 2024 | — | — | Enterprise, 76% | 100% | 8% | 8% |
| Sep 2024 | 17% | — | Enterprise, 77% | 100% | 8% | 10% |
| Aug 2024 | 20% | — | Enterprise, 86% | 100% | 9% | 7% |
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