Momentum

Updated Oct 5, 2026
13%
1% YoY
#4

Summary

  • Momentum ranks #4 within the AI-First GTM category, maintaining its position month-over-month.
  • As of October 2026, 13% of organizations who have a vendor in the AI-First GTM category use Momentum: up < 1 percentage points from last year.
  • Momentum has the highest adoption among mid-market companies (14%), compared to enterprise (< 1%), small-to-medium businesses (13%), and micro-SMB (7%).
  • Momentum key capabilities include AI-powered sales automation, intelligent lead scoring, and predictive pipeline management, supporting revenue teams optimizing GTM performance.

Are businesses buying Momentum?

Key stats

13%
1% YoY
Mid-Market, 83%
13%
19%
#4
#3

Adoption Rates by company size

Company sizeAdoption rate
SMB13%
Mid-market14%
Enterprise0%

About Momentum

Momentum is an AI revenue orchestration platform that automates post-call workflows, CRM updates, and deal insights. It helps revenue teams reduce manual work and improve deal execution across sales and customer success.

About this data

These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.

DateNew adopter shareCompetitor switch rateDominant FTE segmentAdoption rate (Enterprise)Adoption rate (Mid-Market)Adoption rate (SMB)
Sep 202613%19%Mid-Market, 83%0%14%13%
Aug 2026—23%Mid-Market, 84%0%14%12%
Jul 202617%23%Mid-Market, 85%0%15%12%
Jun 20267%17%Mid-Market, 83%0%15%11%
May 202614%18%Mid-Market, 85%0%14%12%
Apr 20265%31%Mid-Market, 87%0%15%12%
Mar 202611%22%Mid-Market, 87%0%17%12%
Feb 20266%29%Mid-Market, 87%0%16%11%
Jan 20266%22%Mid-Market, 87%0%17%11%
Dec 202517%38%Mid-Market, 85%0%19%12%
Nov 202513%40%Mid-Market, 85%0%17%12%
Oct 202520%29%Mid-Market, 85%0%16%13%
Sep 202510%40%Mid-Market, 85%—15%11%
Aug 202525%40%Mid-Market, 83%—15%12%
Jul 202527%67%Mid-Market, 84%—13%11%
Jun 202510%50%Mid-Market, 87%—11%10%
May 2025—50%Mid-Market, 85%—13%9%
Apr 202517%50%Mid-Market, 86%—13%9%
Mar 20256%—Mid-Market, 88%—11%8%
Feb 202513%—Mid-Market, 86%—13%7%
Jan 202530%—Mid-Market, 79%—12%8%
Dec 202413%—Mid-Market, 75%—6%7%
Nov 2024——Mid-Market, 75%—7%9%
Oct 2024——Mid-Market, 75%—8%11%

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