4%
1% YoY
#6
Summary
- Moz ranks #6 within the SEO category, maintaining its position month-over-month.
- As of October 2026, 4% of organizations who have a vendor in the SEO category use Moz: down 1 percentage points from last year.
- Moz has the highest adoption among enterprise companies (7%), compared to mid-market (5%), small-to-medium businesses (3%), and micro-SMB (3%).
- Moz key capabilities include keyword research, site crawl auditing, backlink analysis, and Domain Authority scoring, supporting SEO professionals in improving organic search visibility and competitive positioning.
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Key stats
4%
1% YoY
Mid-Market, 45%
1%
4%
#6
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 3% |
| Mid-market | 5% |
| Enterprise | 7% |
About Moz
Moz is an SEO software platform that provides tools for keyword research, link building, site audits, and rank tracking. Its Domain Authority metric is an industry-standard measure of website credibility and search ranking potential.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 1% | 4% | Mid-Market, 45% | 7% | 5% | 3% |
| Aug 2026 | 2% | 4% | Mid-Market, 47% | 6% | 5% | 4% |
| Jul 2026 | 3% | 4% | Mid-Market, 47% | 6% | 5% | 4% |
| Jun 2026 | 3% | 4% | Mid-Market, 47% | 6% | 5% | 4% |
| May 2026 | 2% | 4% | Mid-Market, 47% | 6% | 5% | 4% |
| Apr 2026 | 1% | 5% | Mid-Market, 47% | 7% | 5% | 4% |
| Mar 2026 | 3% | 5% | Mid-Market, 49% | 7% | 6% | 4% |
| Feb 2026 | 2% | 5% | Mid-Market, 48% | 7% | 6% | 4% |
| Jan 2026 | 3% | 6% | Mid-Market, 51% | 7% | 6% | 4% |
| Dec 2025 | 1% | 6% | Mid-Market, 51% | 7% | 6% | 5% |
| Nov 2025 | 6% | 6% | Mid-Market, 51% | 7% | 6% | 5% |
| Oct 2025 | 5% | 6% | Mid-Market, 49% | 7% | 6% | 5% |
| Sep 2025 | 2% | 6% | Mid-Market, 48% | 9% | 6% | 5% |
| Aug 2025 | 4% | 4% | Mid-Market, 50% | 9% | 6% | 5% |
| Jul 2025 | 3% | 4% | Mid-Market, 50% | 8% | 6% | 5% |
| Jun 2025 | 5% | 5% | Mid-Market, 49% | 8% | 6% | 5% |
| May 2025 | 3% | 5% | Mid-Market, 51% | 8% | 6% | 5% |
| Apr 2025 | 5% | 4% | Mid-Market, 48% | 7% | 6% | 5% |
| Mar 2025 | 4% | 4% | Mid-Market, 45% | 8% | 6% | 5% |
| Feb 2025 | 5% | 5% | Mid-Market, 44% | 9% | 6% | 5% |
| Jan 2025 | 6% | 5% | Enterprise, 44% | 10% | 6% | 5% |
| Dec 2024 | 4% | 4% | Enterprise, 45% | 10% | 6% | 6% |
| Nov 2024 | 6% | 5% | Enterprise, 45% | 11% | 6% | 6% |
| Oct 2024 | 3% | 3% | Mid-Market, 48% | 11% | 6% | 6% |
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