5%
arrow_downward1% YoY
#5
Summary
- Moz ranks #5 within the SEO category, maintaining its position month-over-month.
- As of January 2026, 5% of organizations who have a vendor in the SEO category use Moz: down 1 percentage point from last year.
- Moz has the highest adoption among enterprise companies (9%), compared to mid-market (5%), small-to-medium businesses (5%), and micro-SMB (5%).
- Moz key capabilities include keyword research, site crawl auditing, backlink analysis, and Domain Authority scoring, supporting SEO professionals in improving organic search visibility and competitive positioning.
Key stats
5%
arrow_downward1% YoY
Mid-Market, 44%
3%
6%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 5% |
| Mid-market | 5% |
| Enterprise | 9% |
About Moz
Moz is an SEO software platform that provides tools for keyword research, link building, site audits, and rank tracking. Its Domain Authority metric is an industry-standard measure of website credibility and search ranking potential.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 3% | 6% | Mid-Market, 44% | 9% | 5% | 5% |
| Dec 2025 | 1% | 6% | Mid-Market, 44% | 8% | 5% | 5% |
| Nov 2025 | 3% | 6% | Mid-Market, 45% | 9% | 5% | 5% |
| Oct 2025 | 4% | 7% | Enterprise, 46% | 10% | 6% | 6% |
| Sep 2025 | 3% | 7% | Enterprise, 46% | 11% | 6% | 6% |
| Aug 2025 | 7% | 6% | Enterprise, 47% | 12% | 6% | 6% |
| Jul 2025 | 4% | 7% | Mid-Market, 45% | 11% | 6% | 6% |
| Jun 2025 | 4% | 7% | Mid-Market, 44% | 10% | 6% | 5% |
| May 2025 | 4% | 7% | Mid-Market, 45% | 11% | 6% | 5% |
| Apr 2025 | 6% | 7% | Mid-Market, 44% | 9% | 6% | 5% |
| Mar 2025 | 6% | 8% | Mid-Market, 44% | 10% | 6% | 6% |
| Feb 2025 | 5% | 8% | Mid-Market, 43% | 10% | 5% | 5% |
| Jan 2025 | 6% | 8% | Enterprise, 44% | 9% | 6% | 5% |
| Dec 2024 | 5% | 9% | Enterprise, 44% | 9% | 5% | 5% |
| Nov 2024 | 8% | 9% | Enterprise, 45% | 9% | 5% | 5% |
| Oct 2024 | 4% | 9% | Mid-Market, 47% | 9% | 5% | 5% |
| Sep 2024 | 3% | 9% | Mid-Market, 47% | 6% | 6% | 5% |
| Aug 2024 | 4% | 10% | Mid-Market, 49% | 7% | 6% | 6% |
| Jul 2024 | 8% | 10% | Mid-Market, 48% | 7% | 6% | 6% |
| Jun 2024 | 6% | 10% | Mid-Market, 49% | 7% | 6% | 5% |
| May 2024 | 2% | 11% | Mid-Market, 46% | 8% | 6% | 5% |
| Apr 2024 | 6% | 13% | Mid-Market, 45% | 8% | 6% | 5% |
| Mar 2024 | 4% | 14% | Mid-Market, 44% | 9% | 6% | 5% |
| Feb 2024 | 6% | 8% | Mid-Market, 43% | 9% | 5% | 5% |
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