Moz
5%
arrow_downward1% YoY
#5
Summary
- Moz ranks #5 within the SEO category, maintaining its position month-over-month.
- As of March 2026, 5% of organizations who have a vendor in the SEO category use Moz: down 1 percentage point from last year.
- Moz has the highest adoption among enterprise companies (9%), compared to mid-market (5%), small-to-medium businesses (5%), and micro-SMB (5%).
- Moz key capabilities include keyword research, site crawl auditing, backlink analysis, and Domain Authority scoring, supporting SEO professionals in improving organic search visibility and competitive positioning.
Are businesses buying Moz?
Key stats
5%
arrow_downward1% YoY
Enterprise, 45%
2%
5%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 5% |
| Mid-market | 5% |
| Enterprise | 9% |
About Moz
Moz is an SEO software platform that provides tools for keyword research, link building, site audits, and rank tracking. Its Domain Authority metric is an industry-standard measure of website credibility and search ranking potential.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 2% | 5% | Enterprise, 45% | 9% | 5% | 5% |
| Jan 2026 | 3% | 6% | Mid-Market, 45% | 9% | 5% | 5% |
| Dec 2025 | 1% | 6% | Mid-Market, 44% | 9% | 5% | 5% |
| Nov 2025 | 3% | 6% | Mid-Market, 45% | 9% | 5% | 6% |
| Oct 2025 | 4% | 7% | Enterprise, 46% | 10% | 6% | 6% |
| Sep 2025 | 3% | 7% | Enterprise, 46% | 11% | 6% | 6% |
| Aug 2025 | 7% | 7% | Enterprise, 47% | 12% | 6% | 6% |
| Jul 2025 | 4% | 7% | Mid-Market, 45% | 11% | 6% | 6% |
| Jun 2025 | 4% | 7% | Mid-Market, 44% | 10% | 6% | 5% |
| May 2025 | 4% | 7% | Mid-Market, 45% | 11% | 6% | 5% |
| Apr 2025 | 6% | 7% | Mid-Market, 44% | 10% | 6% | 5% |
| Mar 2025 | 6% | 8% | Mid-Market, 44% | 10% | 6% | 6% |
| Feb 2025 | 5% | 8% | Mid-Market, 43% | 10% | 5% | 5% |
| Jan 2025 | 6% | 9% | Enterprise, 43% | 9% | 5% | 5% |
| Dec 2024 | 5% | 9% | Enterprise, 44% | 9% | 5% | 6% |
| Nov 2024 | 8% | 9% | Enterprise, 44% | 10% | 5% | 5% |
| Oct 2024 | 4% | 10% | Mid-Market, 47% | 10% | 5% | 5% |
| Sep 2024 | 3% | 10% | Mid-Market, 47% | 7% | 6% | 5% |
| Aug 2024 | 4% | 10% | Mid-Market, 49% | 7% | 6% | 6% |
| Jul 2024 | 8% | 11% | Mid-Market, 48% | 7% | 6% | 6% |
| Jun 2024 | 6% | 12% | Mid-Market, 49% | 8% | 6% | 5% |
| May 2024 | 2% | 14% | Mid-Market, 46% | 8% | 6% | 5% |
| Apr 2024 | 6% | 17% | Mid-Market, 45% | 8% | 6% | 5% |
| Mar 2024 | 4% | 23% | Mid-Market, 44% | 9% | 6% | 5% |
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