7%
2% YoY
#3
Summary
- Outreach ranks #3 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of October 2026, 7% of organizations who have a vendor in the Sales Execution & Orchestration category use Outreach: down 2 percentage points from last year.
- Outreach has the highest adoption among mid-market companies (12%), compared to enterprise (8%), small-to-medium businesses (6%), and micro-SMB (5%).
- Outreach key capabilities include sales sequence automation, conversation intelligence, and pipeline forecasting, supporting revenue teams optimizing prospect engagement and deal progression.
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Key stats
7%
2% YoY
Mid-Market, 64%
2%
15%
#4
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 12% |
| Enterprise | 8% |
About Outreach
Outreach is an AI revenue workflow platform that orchestrates sales execution, forecasting, and customer engagement. It helps revenue teams automate prospecting, manage deals, and improve forecast accuracy across the sales cycle.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 2% | 15% | Mid-Market, 64% | 8% | 12% | 6% |
| Aug 2026 | 3% | 16% | Mid-Market, 63% | 7% | 12% | 6% |
| Jul 2026 | 3% | 16% | Mid-Market, 64% | 8% | 12% | 6% |
| Jun 2026 | 3% | 16% | Mid-Market, 64% | 7% | 12% | 6% |
| May 2026 | 5% | 16% | Mid-Market, 65% | 8% | 12% | 6% |
| Apr 2026 | 6% | 17% | Mid-Market, 65% | 7% | 13% | 6% |
| Mar 2026 | 8% | 17% | Mid-Market, 66% | 8% | 13% | 7% |
| Feb 2026 | 3% | 18% | Mid-Market, 67% | 7% | 13% | 7% |
| Jan 2026 | 5% | 19% | Mid-Market, 69% | 7% | 14% | 7% |
| Dec 2025 | 5% | 18% | Mid-Market, 69% | 6% | 14% | 7% |
| Nov 2025 | 5% | 18% | Mid-Market, 70% | 6% | 14% | 7% |
| Oct 2025 | 5% | 18% | Mid-Market, 71% | 5% | 14% | 7% |
| Sep 2025 | 3% | 19% | Mid-Market, 70% | 5% | 14% | 7% |
| Aug 2025 | 5% | 17% | Mid-Market, 70% | 5% | 14% | 7% |
| Jul 2025 | 5% | 17% | Mid-Market, 67% | 6% | 14% | 8% |
| Jun 2025 | 4% | 18% | Mid-Market, 67% | 7% | 14% | 8% |
| May 2025 | 4% | 19% | Mid-Market, 67% | 7% | 14% | 8% |
| Apr 2025 | 7% | 19% | Mid-Market, 64% | 8% | 15% | 8% |
| Mar 2025 | 7% | 19% | Mid-Market, 64% | 9% | 15% | 9% |
| Feb 2025 | 5% | 19% | Mid-Market, 64% | 10% | 15% | 9% |
| Jan 2025 | 6% | 19% | Mid-Market, 65% | 10% | 15% | 9% |
| Dec 2024 | 4% | 21% | Mid-Market, 64% | 11% | 16% | 9% |
| Nov 2024 | 8% | 24% | Mid-Market, 64% | 11% | 16% | 9% |
| Oct 2024 | 6% | 26% | Mid-Market, 64% | 11% | 16% | 9% |
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