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2%
#7
Summary
- Paramark ranks #7 within the Marketing Measurement category, maintaining its position month-over-month.
- Paramark has the highest adoption among micro-SMB companies (3%), compared to small-to-medium businesses (2%), mid-market (3%), and enterprise (< 1%).
- Paramark key capabilities include multi-touch attribution modeling, incrementality testing, and cross-channel measurement, supporting enterprise marketing ROI optimization and budget allocation decisions.
Are businesses buying Paramark?
Key stats
2%
Mid-Market, 85%
5%
7%
#5
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 2% |
| Mid-market | 3% |
| Enterprise | 0% |
About Paramark
Paramark provides marketing measurement and attribution solutions that help brands understand the true impact of their advertising across channels.
Procure Paramark with Ramp
AI agents handle purchasing from source to payment. Employees buy faster. Finance controls every dollar.
- Matches POs to invoices automatically
- Manages intake, approvals, and vendor onboarding in one system
- Enforces policy controls before purchases are made
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 5% | 7% | Mid-Market, 85% | 0% | 3% | 2% |
| Jul 2026 | 7% | 7% | Mid-Market, 96% | 0% | 3% | 1% |
| Feb 2026 | — | — | Mid-Market, 92% | 0% | 4% | 1% |
| Jan 2026 | — | — | Mid-Market, 92% | 0% | 4% | 1% |
| Dec 2025 | — | — | Mid-Market, 96% | 0% | 4% | 1% |
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