Paramark
4%
arrow_downward1% YoY
#7
Summary
- Paramark ranks #7 within the Marketing Measurement category, maintaining its position month-over-month.
- As of March 2026, 4% of organizations who have a vendor in the Marketing Measurement category use Paramark: down 1 percentage point from last year.
- Paramark has the highest adoption among enterprise companies (33%), compared to mid-market (6%), small-to-medium businesses (1%), and micro-SMB (< 1%).
- Paramark key capabilities include multi-touch attribution modeling, incrementality testing, and cross-channel measurement, supporting enterprise marketing ROI optimization and budget allocation decisions.
Are businesses buying Paramark?
Key stats
4%
arrow_downward1% YoY
Enterprise, 72%
7%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 1% |
| Mid-market | 6% |
| Enterprise | 33% |
About Paramark
Paramark provides marketing measurement and attribution solutions that help brands understand the true impact of their advertising across channels.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|
| Feb 2026 | 7% | Enterprise, 72% | 33% | 6% | 1% |
| Jan 2026 | 7% | Enterprise, 72% | 33% | 6% | 1% |
| Dec 2025 | 8% | Mid-Market, 95% | 33% | 7% | 1% |
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