Recast
6%
arrow_upward1% YoY
#5
Summary
- Recast ranks #5 within the Marketing Measurement category, maintaining its position month-over-month.
- As of March 2026, 6% of organizations who have a vendor in the Marketing Measurement category use Recast: up 1 percentage point from last year.
- Recast has the highest adoption among mid-market companies (10%), compared to enterprise (< 1%), small-to-medium businesses (5%), and micro-SMB (3%).
- Recast key capabilities include MMM modeling, incrementality testing, and unified attribution measurement, supporting data-driven marketing budget optimization and channel performance analysis.
Are businesses buying Recast?
Key stats
6%
arrow_upward1% YoY
Mid-Market, 90%
3%
#7
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 5% |
| Mid-market | 10% |
| Enterprise | 0% |
About Recast
Recast is a marketing mix modeling platform that helps brands optimize their marketing spend allocation using automated statistical analysis.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | — | 3% | Mid-Market, 90% | 0% | 10% | 5% |
| Jan 2026 | — | 4% | Mid-Market, 90% | 0% | 10% | 5% |
| Dec 2025 | — | 4% | Mid-Market, 90% | 0% | 11% | 5% |
| Nov 2025 | 9% | 5% | Mid-Market, 93% | 0% | 11% | 5% |
| Oct 2025 | 10% | 5% | Mid-Market, 87% | 0% | 12% | 6% |
| Sep 2025 | — | — | Mid-Market, 87% | 0% | 8% | 6% |
| Aug 2025 | — | — | Mid-Market, 87% | 0% | 9% | 7% |
| Jul 2025 | — | — | Mid-Market, 87% | 0% | 9% | 6% |
| Jun 2025 | 25% | — | Mid-Market, 87% | 0% | 10% | 7% |
| May 2025 | 18% | — | Mid-Market, 87% | — | 13% | 5% |
| Apr 2025 | 10% | 14% | Mid-Market, 87% | — | 11% | 4% |
| Jan 2025 | — | — | Mid-Market, 93% | — | 14% | 4% |
| Dec 2024 | — | — | Mid-Market, 93% | — | 17% | 5% |
| Nov 2024 | 33% | — | Mid-Market, 93% | — | 17% | 5% |
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