4%
arrow_downward0% YoY
#5
Summary
- Recast ranks #5 within the Marketing Measurement category, maintaining its position month-over-month.
- As of April 2026, 4% of organizations who have a vendor in the Marketing Measurement category use Recast: down < 1 percentage points from last year.
- Recast has the highest adoption among mid-market companies (8%), compared to enterprise (< 1%), small-to-medium businesses (2%), and micro-SMB (< 1%).
- Recast key capabilities include MMM modeling, incrementality testing, and unified attribution measurement, supporting data-driven marketing budget optimization and channel performance analysis.
Are businesses buying Recast?
Key stats
4%
arrow_downward0% YoY
Mid-Market, 89%
5%
4%
#6
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 2% |
| Mid-market | 8% |
| Enterprise | 0% |
About Recast
Recast is a marketing mix modeling platform that helps brands optimize their marketing spend allocation using automated statistical analysis.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 5% | 4% | Mid-Market, 89% | 0% | 8% | 2% |
| Feb 2026 | — | 5% | Mid-Market, 89% | 0% | 7% | 2% |
| Jan 2026 | — | 6% | Mid-Market, 89% | 0% | 7% | 2% |
| Dec 2025 | — | 7% | Mid-Market, 89% | 0% | 8% | 2% |
| Nov 2025 | 4% | 8% | Mid-Market, 89% | 0% | 8% | 2% |
| Oct 2025 | 4% | 8% | Mid-Market, 83% | 0% | 9% | 2% |
| Sep 2025 | — | — | Mid-Market, 83% | 0% | 6% | 2% |
| Aug 2025 | — | — | Mid-Market, 83% | 0% | 7% | 3% |
| Jul 2025 | — | — | Mid-Market, 83% | 0% | 7% | 3% |
| Jun 2025 | 9% | — | Mid-Market, 90% | 0% | 8% | 3% |
| May 2025 | 14% | — | Mid-Market, 91% | 0% | 10% | 2% |
| Apr 2025 | 5% | — | Mid-Market, 87% | 0% | 8% | 2% |
| Jan 2025 | — | — | Mid-Market, 91% | 0% | 10% | 2% |
| Dec 2024 | — | — | Mid-Market, 91% | 0% | 11% | 2% |
| Nov 2024 | 20% | — | Mid-Market, 95% | 0% | 11% | 2% |
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