2%
0% YoY
#6
Summary
- Recast ranks #6 within the Marketing Measurement category, maintaining its position month-over-month.
- As of October 2026, 2% of organizations who have a vendor in the Marketing Measurement category use Recast: up < 1 percentage points from last year.
- Recast has the highest adoption among mid-market companies (4%), compared to enterprise (< 1%), small-to-medium businesses (2%), and micro-SMB (< 1%).
- Recast key capabilities include MMM modeling, incrementality testing, and unified attribution measurement, supporting data-driven marketing budget optimization and channel performance analysis.
Are businesses buying Recast?
Key stats
2%
0% YoY
Mid-Market, 90%
6%
#6
#8
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 2% |
| Mid-market | 4% |
| Enterprise | 0% |
About Recast
Recast is a marketing mix modeling platform that helps brands optimize their marketing spend allocation using automated statistical analysis.
Don’t miss key shifts in business spend.
Similar solutions
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 6% | — | Mid-Market, 90% | 0% | 4% | 2% |
| Aug 2026 | — | — | Mid-Market, 90% | 0% | 5% | 1% |
| Jul 2026 | — | — | Mid-Market, 90% | 0% | 5% | 1% |
| Jun 2026 | — | — | Mid-Market, 90% | 0% | 5% | 1% |
| May 2026 | 7% | — | Mid-Market, 90% | 0% | 5% | 2% |
| Apr 2026 | — | — | Mid-Market, 88% | 0% | 6% | 2% |
| Mar 2026 | 5% | — | Mid-Market, 88% | 0% | 6% | 2% |
| Feb 2026 | — | — | Mid-Market, 88% | 0% | 5% | 2% |
| Jan 2026 | — | 6% | Mid-Market, 88% | 0% | 5% | 2% |
| Dec 2025 | — | — | Mid-Market, 88% | 0% | 6% | 2% |
| Nov 2025 | 6% | — | Mid-Market, 91% | 0% | 6% | 2% |
| Oct 2025 | 7% | — | Mid-Market, 83% | 0% | 6% | 2% |
| Sep 2025 | — | — | Mid-Market, 83% | 0% | 3% | 2% |
| Aug 2025 | — | — | Mid-Market, 83% | 0% | 4% | 2% |
| Jul 2025 | — | — | Mid-Market, 83% | 0% | 4% | 2% |
| Jun 2025 | 8% | — | Mid-Market, 88% | 0% | 4% | 2% |
| May 2025 | 13% | — | Mid-Market, 88% | 0% | 4% | 1% |
| Jan 2025 | — | — | Mid-Market, 94% | 0% | 6% | 1% |
| Dec 2024 | — | — | Mid-Market, 94% | 0% | 6% | 1% |
| Nov 2024 | — | — | Mid-Market, 94% | 0% | 6% | 1% |
| Oct 2024 | — | — | Mid-Market, 94% | 0% | 7% | 1% |
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