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7%
arrow_downward1% YoY
#5
Summary
- Rockerbox ranks #5 within the Marketing Measurement category, maintaining its position month-over-month.
- As of August 2026, 7% of organizations who have a vendor in the Marketing Measurement category use Rockerbox: down 1 percentage points from last year.
- Rockerbox has the highest adoption among enterprise companies (40%), compared to mid-market (17%), small-to-medium businesses (2%), and micro-SMB (2%).
- Rockerbox key capabilities include unified marketing measurement, cross-channel attribution modeling, and incrementality testing, supporting data-driven marketing mix optimization.
Are businesses buying Rockerbox?
Key stats
7%
arrow_downward1% YoY
Mid-Market, 49%
8%
3%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 2% |
| Mid-market | 17% |
| Enterprise | 40% |
About Rockerbox
Rockerbox is a marketing attribution and measurement platform that provides unified views of customer journeys and marketing performance.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 8% | 3% | Mid-Market, 49% | 40% | 17% | 2% |
| Jun 2026 | 18% | 4% | Enterprise, 51% | 40% | 16% | 3% |
| May 2026 | 7% | 4% | Mid-Market, 59% | 50% | 15% | 3% |
| Apr 2026 | 11% | 4% | Mid-Market, 57% | 33% | 15% | 3% |
| Mar 2026 | 5% | 5% | Mid-Market, 62% | 33% | 15% | 3% |
| Feb 2026 | — | — | Mid-Market, 62% | 33% | 17% | 3% |
| Jan 2026 | 9% | — | Mid-Market, 60% | 33% | 18% | 3% |
| Dec 2025 | — | — | Mid-Market, 60% | 33% | 18% | 3% |
| Nov 2025 | 6% | — | Mid-Market, 93% | 33% | 18% | 4% |
| Oct 2025 | 20% | — | Mid-Market, 91% | 0% | 19% | 4% |
| Sep 2025 | 4% | — | Mid-Market, 93% | 0% | 17% | 4% |
| Aug 2025 | — | — | Mid-Market, 93% | 0% | 22% | 3% |
| Jul 2025 | 6% | — | Mid-Market, 93% | 0% | 23% | 4% |
| Jun 2025 | 8% | — | Mid-Market, 94% | 0% | 24% | 4% |
| May 2025 | — | — | Mid-Market, 93% | 0% | 24% | 3% |
| Apr 2025 | 10% | — | Mid-Market, 92% | 0% | 26% | 4% |
| Mar 2025 | 20% | — | Mid-Market, 92% | 0% | 23% | 5% |
| Feb 2025 | 21% | — | Mid-Market, 88% | 0% | 22% | 4% |
| Jan 2025 | — | — | Mid-Market, 88% | 0% | 16% | 4% |
| Dec 2024 | 17% | — | Mid-Market, 90% | 0% | 16% | 5% |
| Nov 2024 | 14% | — | Mid-Market, 88% | 0% | 16% | 4% |
| Oct 2024 | — | — | Mid-Market, 88% | 0% | 14% | 4% |
| Sep 2024 | 25% | — | Mid-Market, 78% | 0% | 14% | 4% |
| Aug 2024 | — | — | Mid-Market, 78% | 0% | 9% | 5% |
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