3%
#6
Summary
- RudderStack ranks #6 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of January 2026, 3% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use RudderStack: unchanged at < 1 percentage points from last year.
- RudderStack has the highest adoption among mid-market companies (5%), compared to enterprise (3%), small-to-medium businesses (2%), and micro-SMB (2%).
- RudderStack key capabilities include real-time event streaming, warehouse-first architecture, and 200+ integrations, supporting customer data infrastructure for modern data teams.
Key stats
3%
-0% YoY
Mid-Market, 65%
2%
3%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 2% |
| Mid-market | 5% |
| Enterprise | 3% |
About RudderStack
RudderStack is a customer data infrastructure platform that enables real-time data collection, integration, and activation across warehouse-native environments. It helps data teams control data quality, privacy, and delivery to downstream tools.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 3% | 8% | Mid-Market, 65% | 3% | 5% | 2% |
| Dec 2025 | 3% | 8% | Mid-Market, 67% | 4% | 5% | 2% |
| Nov 2025 | — | 8% | Mid-Market, 67% | 4% | 5% | 2% |
| Oct 2025 | 6% | 7% | Mid-Market, 66% | 4% | 6% | 2% |
| Sep 2025 | 3% | 7% | Mid-Market, 65% | 5% | 5% | 2% |
| Aug 2025 | 1% | 7% | Mid-Market, 66% | 5% | 5% | 2% |
| Jul 2025 | — | 7% | Mid-Market, 66% | 5% | 5% | 2% |
| Jun 2025 | 1% | 7% | Mid-Market, 65% | 6% | 6% | 2% |
| May 2025 | — | 7% | Mid-Market, 64% | 7% | 6% | 2% |
| Apr 2025 | 2% | 8% | Mid-Market, 63% | 7% | 6% | 2% |
| Mar 2025 | 3% | 8% | Mid-Market, 60% | 6% | 6% | 2% |
| Feb 2025 | 6% | 8% | Mid-Market, 81% | 6% | 5% | 2% |
| Jan 2025 | 5% | 7% | Mid-Market, 81% | 0% | 5% | 2% |
| Dec 2024 | 6% | 9% | Mid-Market, 81% | 0% | 5% | 3% |
| Nov 2024 | 2% | 5% | Mid-Market, 80% | 0% | 5% | 2% |
| Oct 2024 | 5% | 6% | Mid-Market, 79% | 0% | 5% | 2% |
| Sep 2024 | 2% | 5% | Mid-Market, 81% | 0% | 4% | 2% |
| Aug 2024 | 3% | 5% | Mid-Market, 77% | 0% | 5% | 2% |
| Jul 2024 | — | 3% | Mid-Market, 80% | 0% | 4% | 2% |
| Jun 2024 | — | 4% | Mid-Market, 82% | 0% | 4% | 2% |
| May 2024 | 11% | 5% | Mid-Market, 80% | 0% | 5% | 2% |
| Apr 2024 | — | 7% | Mid-Market, 81% | 0% | 4% | 2% |
| Mar 2024 | — | 8% | Mid-Market, 81% | 0% | 4% | 2% |
| Feb 2024 | 2% | — | Mid-Market, 79% | 0% | 4% | 2% |
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