RudderStack

Updated Jun 22, 2026
3%
arrow_upward0% YoY
#8

Summary

  • RudderStack ranks #8 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
  • As of June 2026, 3% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use RudderStack: up < 1 percentage points from last year.
  • RudderStack has the highest adoption among mid-market companies (4%), compared to enterprise (< 1%), small-to-medium businesses (2%), and micro-SMB (3%).
  • RudderStack key capabilities include real-time event streaming, warehouse-first architecture, and 200+ integrations, supporting customer data infrastructure for modern data teams.

Are businesses buying RudderStack?

Key stats

3%
arrow_upward0% YoY
Mid-Market, 83%
2%
3%
#7
#7

Adoption Rates by company size

Company sizeAdoption rate
SMB2%
Mid-market4%
Enterprise0%

About RudderStack

RudderStack is a customer data infrastructure platform that enables real-time data collection, integration, and activation across warehouse-native environments. It helps data teams control data quality, privacy, and delivery to downstream tools.

About this data

These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.

DateNew adopter shareCompetitor switch rateDominant FTE segmentAdoption rate (Enterprise)Adoption rate (Mid-Market)Adoption rate (SMB)
May 20262%3%Mid-Market, 83%0%4%2%
Apr 20261%3%Mid-Market, 68%0%4%2%
Mar 20262%3%Mid-Market, 68%2%4%2%
Feb 20263%Mid-Market, 66%2%4%2%
Jan 20262%3%Mid-Market, 66%2%4%2%
Dec 20253%3%Mid-Market, 68%3%4%2%
Nov 20253%Mid-Market, 68%3%4%2%
Oct 20254%2%Mid-Market, 68%3%4%2%
Sep 20251%2%Mid-Market, 67%3%4%1%
Aug 20252%2%Mid-Market, 68%3%4%2%
Jul 20252%Mid-Market, 68%3%4%1%
Jun 20251%3%Mid-Market, 67%3%4%1%
May 20253%Mid-Market, 66%3%4%1%
Apr 20251%4%Mid-Market, 65%3%4%2%
Mar 20253%4%Mid-Market, 63%3%4%2%
Feb 20255%5%Mid-Market, 84%3%4%2%
Jan 20253%4%Mid-Market, 84%0%3%2%
Dec 20246%5%Mid-Market, 85%0%3%2%
Nov 20243%5%Mid-Market, 84%0%3%1%
Oct 20241%5%Mid-Market, 83%0%3%1%
Sep 20244%Mid-Market, 84%0%2%1%
Aug 20241%2%Mid-Market, 81%0%3%1%
Jul 20241%Mid-Market, 84%0%2%1%
Jun 20242%Mid-Market, 85%0%2%1%

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