Snowplow
1%
#7
Summary
- Snowplow ranks #7 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of January 2026, < 1% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Snowplow: unchanged at < 1 percentage points from last year.
- Snowplow has the highest adoption among enterprise companies (3%), compared to mid-market (< 1%), small-to-medium businesses (< 1%), and micro-SMB (< 1%).
- Snowplow key capabilities include real-time event collection, behavioral data modeling, and composable data infrastructure, supporting enterprise customer analytics and data warehousing.
Key stats
1%
-0% YoY
Mid-Market, 86%
1%
0%
#7
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 0% |
| Mid-market | 0% |
| Enterprise | 3% |
About Snowplow
Snowplow is a behavioral data platform that enables organizations to collect, process, and model event data from their digital products at scale.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 1% | 0% | Mid-Market, 86% | 3% | 0% | 0% |
| Dec 2025 | 1% | 0% | Mid-Market, 86% | 4% | 0% | 0% |
| Nov 2025 | 1% | 0% | Mid-Market, 86% | 4% | 0% | 0% |
| Oct 2025 | — | 0% | Mid-Market, 86% | 0% | 0% | 0% |
| Sep 2025 | — | 1% | Mid-Market, 81% | 0% | 0% | 0% |
| Aug 2025 | — | 1% | Mid-Market, 81% | 0% | 1% | 0% |
| Jul 2025 | — | 1% | Mid-Market, 81% | 0% | 1% | 0% |
| Jun 2025 | — | 1% | Mid-Market, 81% | 0% | 1% | 1% |
| May 2025 | 1% | 1% | Mid-Market, 86% | 0% | 1% | 1% |
| Apr 2025 | — | — | Mid-Market, 86% | 0% | 1% | 0% |
| Mar 2025 | — | — | Mid-Market, 86% | 0% | 1% | 0% |
| Feb 2025 | 1% | — | Mid-Market, 76% | 0% | 1% | 1% |
| Oct 2024 | — | — | Mid-Market, 62% | 0% | 0% | 1% |
| Sep 2024 | 4% | — | Mid-Market, 68% | 0% | 0% | 1% |
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