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1%
#9
Summary
- Snowplow ranks #9 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- Snowplow has the highest adoption among enterprise companies (2%), compared to mid-market (< 1%), small-to-medium businesses (< 1%), and micro-SMB (< 1%).
- Snowplow key capabilities include real-time event collection, behavioral data modeling, and composable data infrastructure, supporting enterprise customer analytics and data warehousing.
Are businesses buying Snowplow?
Key stats
1%
Mid-Market, 84%
1%
#9
#9
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 0% |
| Mid-market | 0% |
| Enterprise | 2% |
About Snowplow
Snowplow is a behavioral data platform that enables organizations to collect, process, and model event data from their digital products at scale.
Procure Snowplow with Ramp
AI agents handle purchasing from source to payment. Employees buy faster. Finance controls every dollar.
- checkMatches POs to invoices automatically
- checkManages intake, approvals, and vendor onboarding in one system
- checkEnforces policy controls before purchases are made
Similar solutions
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 1% | — | Mid-Market, 84% | 2% | 0% | 0% |
| Jun 2026 | 1% | 0% | Mid-Market, 88% | 0% | 0% | 0% |
| May 2026 | 1% | 0% | Mid-Market, 88% | 0% | 0% | 0% |
| Aug 2025 | — | 0% | Mid-Market, 83% | 0% | 0% | 0% |
| Jul 2025 | — | 0% | Mid-Market, 83% | 0% | 0% | 0% |
| Jun 2025 | — | — | Mid-Market, 83% | 0% | 0% | 0% |
| May 2025 | — | 1% | Mid-Market, 83% | 0% | 0% | 0% |
| Apr 2025 | — | 1% | Mid-Market, 83% | 0% | 0% | 0% |
| Mar 2025 | — | — | Mid-Market, 83% | 0% | 0% | 0% |
| Feb 2025 | — | 1% | Mid-Market, 70% | 0% | 0% | 0% |
| Sep 2024 | — | 2% | Mid-Market, 70% | 0% | 0% | 0% |
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