1%
0% YoY
#8
Summary
- Splunk ranks #8 within the Observability category, maintaining its position month-over-month.
- As of October 2026, < 1% of organizations who have a vendor in the Observability category use Splunk: up < 1 percentage points from last year.
- Splunk has the highest adoption among enterprise companies (2%), compared to mid-market (2%), small-to-medium businesses (< 1%), and micro-SMB (< 1%).
- Splunk key capabilities include log management, infrastructure monitoring, and security information event management (SIEM), supporting comprehensive observability and security analytics.
Are businesses buying Splunk?
Key stats
1%
0% YoY
Mid-Market, 59%
1%
1%
#5
#8
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 1% |
| Mid-market | 2% |
| Enterprise | 2% |
About Splunk
Splunk is a data platform that enables organizations to investigate, monitor, and act on data from any source. It provides full-stack observability, security analytics, and IT operations intelligence at enterprise scale.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 1% | 1% | Mid-Market, 59% | 2% | 2% | 1% |
| Aug 2026 | 1% | 1% | Mid-Market, 57% | 2% | 2% | 0% |
| Jul 2026 | 2% | 1% | Mid-Market, 57% | 2% | 2% | 0% |
| Jun 2026 | 1% | 1% | Mid-Market, 57% | 2% | 2% | 0% |
| May 2026 | — | 1% | Mid-Market, 57% | 2% | 2% | 0% |
| Apr 2026 | 1% | 1% | Mid-Market, 69% | 2% | 2% | 0% |
| Mar 2026 | 2% | 1% | Mid-Market, 69% | 1% | 2% | 0% |
| Feb 2026 | 3% | 1% | Mid-Market, 66% | 1% | 2% | 0% |
| Jan 2026 | 1% | 1% | Mid-Market, 66% | 1% | 2% | 0% |
| Dec 2025 | 1% | 1% | Mid-Market, 66% | 1% | 2% | 0% |
| Nov 2025 | 1% | 1% | Mid-Market, 66% | 2% | 2% | 0% |
| Oct 2025 | 1% | 1% | Mid-Market, 66% | 2% | 2% | 1% |
| Sep 2025 | 1% | 1% | Mid-Market, 64% | 2% | 2% | 1% |
| Aug 2025 | — | 2% | Mid-Market, 63% | 2% | 2% | 1% |
| Jul 2025 | 2% | 1% | Mid-Market, 64% | 2% | 2% | 1% |
| Jun 2025 | — | 1% | Mid-Market, 64% | 2% | 2% | 0% |
| May 2025 | — | 1% | Enterprise, 54% | 2% | 2% | 1% |
| Apr 2025 | 1% | 1% | Enterprise, 52% | 5% | 2% | 1% |
| Mar 2025 | 1% | 1% | Enterprise, 56% | 5% | 2% | 1% |
| Feb 2025 | — | 1% | Enterprise, 56% | 5% | 2% | 1% |
| Jan 2025 | 4% | 1% | Enterprise, 55% | 6% | 2% | 1% |
| Dec 2024 | — | 1% | Enterprise, 57% | 6% | 2% | 1% |
| Nov 2024 | 1% | 1% | Mid-Market, 48% | 6% | 2% | 1% |
| Oct 2024 | 1% | — | Mid-Market, 48% | 4% | 2% | 1% |
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