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Table of contents

Every month, billions of dollars get processed on Ramp cards for business expenses. And every month, we share the new vendors that customers are purchasing for the first time, to give you a glimpse into emerging market trends, companies on the rise, and much more.

In our last post, we saw an increase in spend on e-card platforms like Evite and Paperless Post. The holiday spending continued this month with employee gifting and sales prospecting platform Goody topping our list of top vendors by both new card spend and an increase in spend over the prior month. 

In a world where targeted LLM-written cold outbound is ubiquitous, sometimes you need to send a box of chocolates to break through and get that meeting. (Data vendors, if you’re reading this, Levain Cookies are always a hit!)

Here is a breakdown of the top new vendors for December:

By new customer count
By new card spend
1. OpenAI
2. Canva
3. Adobe
4. GoDaddy
5. Microsoft Azure
1. Hubspot
2. Carta
3. Goody
4. Docusign
5. Salesforce

And the top vendors by percentage change in card spend:

Biggest percentage change in new customer count
Biggest percentage change in new card spend
1. Honeycomb.io
2. Codeium
3. Goody
4. Solarwinds
5. Hubspot
1. Goody
2. Chargeblast.io
3. Mavenlink
4. Sensor Tower
5. GoDaddy

Throughout 2024, we saw an uptick in spend on AI-assisted code development tools. Codeium is the latest addition and appeared on our list after the release of its Windsurf Editor in November. And it’s no surprise—Jensen Huang, CEO of NVIDIA called Codeium “the next giant Ai application” as recently as CES this year.

If better observability were on an infra team’s Christmas list, some of them got their wish. We saw monitoring and discoverability platforms Solarwinds and Honeycomb on our list of biggest change in new customer count. Datadog remains one of Ramp’s largest vendors, but we predict that infra teams will trial  new vendors and manage observability costs in 2025. 

Some of Ramp’s professional services companies also got a Christmas gift with Kantata. If the new year is an opportunity to get more organized, companies are taking note. 

Chargeblast was an interesting addition to the list. A relatively new company (founded in 2023), Chargeblast helps startups reduce chargebacks. As companies dependent on card transactions review their year-end financials and identify areas to improve their unit economics in 2025, preventing chargebacks can have a big impact. 

Keep an eye out for our January top vendors (published in early February). We’re expecting some interesting results, since many companies will have new operational and exploratory spend in the new year. 

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Head of Analytics Engineering & Data Science, Ramp
Ian leads the charge of developing Ramp’s cutting-edge data capabilities, and the platform and team behind the products and insights. Ramp’s data team leverages SQL, Python, and ML/AI techniques to empower teams across the company to make informed decisions, and to save Ramp customers time and money. Prior to joining Ramp in 2021, Ian led data teams at B2C the marketplaces Drizly and Wayfair, where he learned quite a bit about data in highly regulated environments (fintech law has nothing on alcohol law), pricing and recommendation algorithms, and everything that can go wrong shipping a rug or sofa. Ian holds a Master of Business Administration from Harvard Business School with honors, and an BA in Mathematics from Dartmouth College, where he was a member of the NCAA Alpine Ski Team. Ian lives in New York with his wife, and is an avid skier, road cyclist, and Red Sox fan.
Ramp is dedicated to helping businesses of all sizes make informed decisions. We adhere to strict editorial guidelines to ensure that our content meets and maintains our high standards.

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