1%
0% YoY
#6
Summary
- ActiveCampaign ranks #6 within the Email Marketing category, maintaining its position month-over-month.
- As of October 2026, 1% of organizations who have a vendor in the Email Marketing category use ActiveCampaign: down < 1 percentage points from last year.
- ActiveCampaign has the highest adoption among enterprise companies (2%), compared to mid-market (2%), small-to-medium businesses (1%), and micro-SMB (1%).
- ActiveCampaign key capabilities include marketing automation workflows, email campaign management, and integrated CRM tools, supporting customer engagement and lifecycle marketing.
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Key stats
1%
0% YoY
Mid-Market, 45%
1%
2%
#6
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 1% |
| Mid-market | 2% |
| Enterprise | 2% |
About ActiveCampaign
ActiveCampaign is an email marketing and marketing automation platform that helps businesses create personalized customer experiences across email, SMS, and messaging channels. It combines CRM functionality with automated campaign orchestration.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 1% | 2% | Mid-Market, 45% | 2% | 2% | 1% |
| Aug 2026 | 0% | 2% | Mid-Market, 47% | 2% | 2% | 1% |
| Jul 2026 | 1% | 2% | Mid-Market, 49% | 2% | 2% | 1% |
| Jun 2026 | 1% | 2% | Mid-Market, 50% | 2% | 2% | 1% |
| May 2026 | 1% | 2% | Mid-Market, 50% | 1% | 2% | 1% |
| Apr 2026 | 1% | 2% | Mid-Market, 51% | 1% | 2% | 1% |
| Mar 2026 | 1% | 2% | Mid-Market, 51% | 1% | 2% | 2% |
| Feb 2026 | 1% | 2% | Mid-Market, 52% | 1% | 2% | 2% |
| Jan 2026 | 1% | 2% | Mid-Market, 51% | 1% | 2% | 2% |
| Dec 2025 | 1% | 2% | Mid-Market, 48% | 1% | 2% | 2% |
| Nov 2025 | 1% | 3% | Mid-Market, 49% | 2% | 2% | 2% |
| Oct 2025 | 1% | 3% | Mid-Market, 48% | 2% | 2% | 2% |
| Sep 2025 | 1% | 3% | Mid-Market, 47% | 2% | 2% | 2% |
| Aug 2025 | 1% | 4% | Mid-Market, 45% | 2% | 2% | 2% |
| Jul 2025 | 1% | 4% | Mid-Market, 46% | 2% | 2% | 2% |
| Jun 2025 | 1% | 4% | Mid-Market, 46% | 2% | 2% | 2% |
| May 2025 | 1% | 5% | Mid-Market, 49% | 2% | 2% | 2% |
| Apr 2025 | 1% | 5% | Mid-Market, 51% | 2% | 2% | 2% |
| Mar 2025 | 0% | 4% | Mid-Market, 50% | 2% | 2% | 2% |
| Feb 2025 | 0% | 4% | Mid-Market, 50% | 2% | 2% | 2% |
| Jan 2025 | 0% | 4% | Mid-Market, 55% | 2% | 2% | 2% |
| Dec 2024 | 1% | 4% | Mid-Market, 56% | 1% | 2% | 2% |
| Nov 2024 | 1% | 3% | Mid-Market, 57% | 1% | 2% | 2% |
| Oct 2024 | 1% | 2% | Mid-Market, 56% | 1% | 2% | 2% |
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