ActiveCampaign
3%
#5
Summary
- ActiveCampaign ranks #5 within the Email Marketing category, maintaining its position month-over-month.
- As of March 2026, 3% of organizations who have a vendor in the Email Marketing category use ActiveCampaign: unchanged at < 1 percentage points from last year.
- ActiveCampaign has the highest adoption among mid-market companies (4%), compared to enterprise (3%), small-to-medium businesses (3%), and micro-SMB (2%).
- ActiveCampaign key capabilities include marketing automation workflows, email campaign management, and integrated CRM tools, supporting customer engagement and lifecycle marketing.
Are businesses buying ActiveCampaign?
Key stats
3%
-0% YoY
Mid-Market, 44%
3%
21%
#5
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 3% |
| Mid-market | 4% |
| Enterprise | 3% |
About ActiveCampaign
ActiveCampaign is an email marketing and marketing automation platform that helps businesses create personalized customer experiences across email, SMS, and messaging channels. It combines CRM functionality with automated campaign orchestration.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 3% | 21% | Mid-Market, 44% | 3% | 4% | 3% |
| Jan 2026 | 5% | 22% | Mid-Market, 44% | 3% | 4% | 3% |
| Dec 2025 | 3% | 22% | Mid-Market, 44% | 3% | 4% | 3% |
| Nov 2025 | 3% | 22% | Mid-Market, 45% | 3% | 4% | 3% |
| Oct 2025 | 3% | 23% | Mid-Market, 44% | 3% | 4% | 3% |
| Sep 2025 | 3% | 23% | Mid-Market, 44% | 3% | 4% | 3% |
| Aug 2025 | 2% | 24% | Mid-Market, 44% | 3% | 4% | 3% |
| Jul 2025 | 4% | 24% | Mid-Market, 44% | 4% | 4% | 3% |
| Jun 2025 | 3% | 24% | Mid-Market, 43% | 4% | 4% | 3% |
| May 2025 | 5% | 24% | Mid-Market, 43% | 4% | 4% | 3% |
| Apr 2025 | 5% | 25% | Mid-Market, 44% | 3% | 4% | 3% |
| Mar 2025 | 2% | 25% | Mid-Market, 43% | 2% | 4% | 3% |
| Feb 2025 | 4% | 25% | Mid-Market, 44% | 2% | 4% | 3% |
| Jan 2025 | 3% | 22% | Mid-Market, 44% | 2% | 5% | 3% |
| Dec 2024 | 3% | 23% | Mid-Market, 46% | 1% | 5% | 4% |
| Nov 2024 | 3% | 22% | Mid-Market, 47% | 1% | 5% | 4% |
| Oct 2024 | 3% | 23% | Mid-Market, 45% | 1% | 5% | 4% |
| Sep 2024 | 3% | 23% | Mid-Market, 46% | 2% | 5% | 4% |
| Aug 2024 | 4% | 25% | Mid-Market, 45% | 2% | 5% | 4% |
| Jul 2024 | 4% | 27% | Mid-Market, 45% | 2% | 5% | 4% |
| Jun 2024 | 4% | 25% | Mid-Market, 46% | 2% | 5% | 4% |
| May 2024 | 4% | 21% | Mid-Market, 47% | 2% | 5% | 4% |
| Apr 2024 | 3% | 24% | Mid-Market, 49% | 2% | 5% | 3% |
| Mar 2024 | 4% | 26% | Mid-Market, 48% | 2% | 5% | 4% |
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