11%
1% YoY
#5
Summary
- Rattle ranks #5 within the AI-First GTM category, maintaining its position month-over-month.
- As of October 2026, 11% of organizations who have a vendor in the AI-First GTM category use Rattle: down 1 percentage points from last year.
- Rattle has the highest adoption among mid-market companies (22%), compared to enterprise (< 1%), small-to-medium businesses (6%), and micro-SMB (1%).
- Rattle key capabilities include automated CRM updates, conversation intelligence, and workflow triggers, supporting sales productivity and pipeline hygiene at scale.
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Key stats
11%
1% YoY
Mid-Market, 94%
15%
16%
#3
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 22% |
| Enterprise | 0% |
About Rattle
Rattle is a Salesforce automation platform that captures sales conversations and activities to automatically update CRM fields and trigger workflow actions.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 15% | 16% | Mid-Market, 94% | 0% | 22% | 6% |
| Aug 2026 | 20% | 19% | Mid-Market, 95% | 0% | 21% | 5% |
| Jul 2026 | 5% | 19% | Mid-Market, 95% | 0% | 23% | 5% |
| Jun 2026 | 18% | 20% | Mid-Market, 96% | 0% | 23% | 5% |
| May 2026 | 12% | 7% | Mid-Market, 96% | 0% | 21% | 4% |
| Apr 2026 | 17% | 6% | Mid-Market, 95% | 0% | 23% | 4% |
| Mar 2026 | 11% | 7% | Mid-Market, 96% | 0% | 21% | 5% |
| Feb 2026 | 11% | 8% | Mid-Market, 96% | 0% | 23% | 4% |
| Jan 2026 | 14% | 7% | Mid-Market, 96% | 0% | 24% | 4% |
| Dec 2025 | 17% | — | Mid-Market, 96% | 0% | 23% | 4% |
| Nov 2025 | 6% | — | Mid-Market, 96% | 0% | 22% | 4% |
| Oct 2025 | — | — | Mid-Market, 96% | 0% | 23% | 4% |
| Sep 2025 | 9% | — | Mid-Market, 95% | 0% | 27% | 5% |
| Aug 2025 | 22% | — | Mid-Market, 96% | 0% | 27% | 6% |
| Jul 2025 | — | — | Mid-Market, 95% | 0% | 29% | 5% |
| Jun 2025 | 10% | — | Mid-Market, 95% | 0% | 31% | 7% |
| May 2025 | 17% | — | Mid-Market, 93% | 0% | 34% | 7% |
| Apr 2025 | 7% | — | Mid-Market, 93% | 0% | 33% | 8% |
| Mar 2025 | 18% | — | Mid-Market, 92% | 0% | 33% | 8% |
| Feb 2025 | — | — | Mid-Market, 92% | 0% | 33% | 9% |
| Jan 2025 | — | — | Mid-Market, 91% | 0% | 35% | 11% |
| Dec 2024 | — | — | Mid-Market, 91% | — | 38% | 15% |
| Nov 2024 | 7% | — | Mid-Market, 92% | — | 39% | 16% |
| Oct 2024 | 22% | — | Mid-Market, 91% | — | 46% | 17% |
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