13%
arrow_downward5% YoY
#3
Summary
- Rattle ranks #3 within the AI-First GTM category, up 1 position month-over-month.
- As of May 2026, 13% of organizations who have a vendor in the AI-First GTM category use Rattle: down 5 percentage points from last year.
- Rattle has the highest adoption among mid-market companies (25%), compared to enterprise (< 1%), small-to-medium businesses (6%), and micro-SMB (2%).
- Rattle key capabilities include automated CRM updates, conversation intelligence, and workflow triggers, supporting sales productivity and pipeline hygiene at scale.
Are businesses buying Rattle?
Key stats
13%
arrow_downward5% YoY
Mid-Market, 94%
16%
20%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 25% |
| Enterprise | 0% |
About Rattle
Rattle is a Salesforce automation platform that captures sales conversations and activities to automatically update CRM fields and trigger workflow actions.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Apr 2026 | 16% | 20% | Mid-Market, 94% | 0% | 25% | 6% |
| Mar 2026 | 11% | 20% | Mid-Market, 95% | 0% | 22% | 6% |
| Feb 2026 | 15% | 25% | Mid-Market, 95% | 0% | 25% | 6% |
| Jan 2026 | 17% | 17% | Mid-Market, 95% | 0% | 24% | 6% |
| Dec 2025 | 13% | — | Mid-Market, 95% | 0% | 23% | 5% |
| Nov 2025 | 6% | — | Mid-Market, 95% | 0% | 23% | 5% |
| Oct 2025 | — | — | Mid-Market, 95% | 0% | 24% | 6% |
| Sep 2025 | 13% | — | Mid-Market, 95% | 0% | 29% | 7% |
| Aug 2025 | 33% | — | Mid-Market, 95% | 0% | 30% | 7% |
| Jul 2025 | — | — | Mid-Market, 95% | 0% | 31% | 7% |
| Jun 2025 | 5% | — | Mid-Market, 95% | 0% | 33% | 7% |
| May 2025 | 24% | — | Mid-Market, 94% | 0% | 37% | 8% |
| Apr 2025 | 8% | — | Mid-Market, 94% | 0% | 34% | 9% |
| Mar 2025 | 21% | — | Mid-Market, 93% | 0% | 36% | 10% |
| Feb 2025 | — | — | Mid-Market, 93% | 0% | 34% | 12% |
| Jan 2025 | — | — | Mid-Market, 91% | 0% | 39% | 13% |
| Dec 2024 | — | — | Mid-Market, 91% | 0% | 44% | 20% |
| Nov 2024 | 8% | — | Mid-Market, 92% | 0% | 44% | 21% |
| Oct 2024 | 40% | — | Mid-Market, 91% | 0% | 50% | 23% |
| Sep 2024 | 40% | — | Mid-Market, 91% | 0% | 48% | 26% |
| Aug 2024 | 33% | — | Mid-Market, 90% | 0% | 50% | 27% |
| Jul 2024 | — | — | Mid-Market, 90% | 0% | 53% | 29% |
| Jun 2024 | 20% | — | Mid-Market, 91% | 0% | 56% | 30% |
| May 2024 | 50% | — | Mid-Market, 92% | 0% | 64% | 30% |
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