13%
2% YoY
#5
Summary
- Rattle ranks #5 within the AI-First GTM category, maintaining its position month-over-month.
- As of October 2026, 13% of organizations who have a vendor in the AI-First GTM category use Rattle: down 2 percentage points from last year.
- Rattle has the highest adoption among mid-market companies (23%), compared to enterprise (< 1%), small-to-medium businesses (7%), and micro-SMB (1%).
- Rattle key capabilities include automated CRM updates, conversation intelligence, and workflow triggers, supporting sales productivity and pipeline hygiene at scale.
Are businesses buying Rattle?
Key stats
13%
2% YoY
Mid-Market, 94%
19%
13%
#2
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 7% |
| Mid-market | 23% |
| Enterprise | 0% |
About Rattle
Rattle is a Salesforce automation platform that captures sales conversations and activities to automatically update CRM fields and trigger workflow actions.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 19% | 13% | Mid-Market, 94% | 0% | 23% | 7% |
| Aug 2026 | 22% | 15% | Mid-Market, 95% | 0% | 23% | 6% |
| Jul 2026 | 6% | 15% | Mid-Market, 95% | 0% | 24% | 5% |
| Jun 2026 | 27% | 17% | Mid-Market, 96% | 0% | 24% | 5% |
| May 2026 | 14% | 9% | Mid-Market, 96% | 0% | 23% | 4% |
| Apr 2026 | 15% | 8% | Mid-Market, 95% | 0% | 25% | 5% |
| Mar 2026 | 11% | 11% | Mid-Market, 96% | 0% | 22% | 6% |
| Feb 2026 | 13% | 14% | Mid-Market, 96% | 0% | 25% | 5% |
| Jan 2026 | 18% | 11% | Mid-Market, 96% | 0% | 26% | 5% |
| Dec 2025 | 17% | — | Mid-Market, 96% | 0% | 25% | 4% |
| Nov 2025 | 7% | — | Mid-Market, 96% | 0% | 24% | 4% |
| Oct 2025 | — | — | Mid-Market, 96% | 0% | 25% | 5% |
| Sep 2025 | 10% | — | Mid-Market, 95% | — | 29% | 6% |
| Aug 2025 | 33% | — | Mid-Market, 96% | — | 30% | 7% |
| Jul 2025 | — | — | Mid-Market, 95% | — | 31% | 6% |
| Jun 2025 | 10% | — | Mid-Market, 95% | — | 33% | 8% |
| May 2025 | 25% | — | Mid-Market, 93% | — | 36% | 9% |
| Apr 2025 | 8% | — | Mid-Market, 93% | — | 33% | 9% |
| Mar 2025 | 18% | — | Mid-Market, 92% | — | 34% | 10% |
| Feb 2025 | — | — | Mid-Market, 92% | — | 34% | 11% |
| Jan 2025 | — | — | Mid-Market, 91% | — | 38% | 13% |
| Dec 2024 | — | — | Mid-Market, 91% | — | 42% | 17% |
| Nov 2024 | 8% | — | Mid-Market, 91% | — | 43% | 19% |
| Oct 2024 | 25% | — | Mid-Market, 91% | — | 50% | 20% |
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