13%
arrow_upward6% YoY
#3
Summary
- Descript ranks #3 within the Content Creation category, maintaining its position month-over-month.
- As of January 2026, 13% of organizations who have a vendor in the Content Creation category use Descript: up 6 percentage points from last year.
- Descript has the highest adoption among micro-SMB companies (14%), compared to small-to-medium businesses (13%), mid-market (12%), and enterprise (12%).
- Descript key capabilities include text-based video editing, AI voice cloning, and collaborative transcription workflows, supporting streamlined podcast and video content production.
Key stats
13%
arrow_upward6% YoY
Mid-Market, 47%
5%
24%
#2
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 12% |
| Enterprise | 12% |
About Descript
Descript is a text-based video and podcast editing platform that enables content creation through AI-assisted transcription and editing. It helps teams produce multimedia content by editing video as easily as editing text.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | 8% | 26% | Mid-Market, 48% | 12% | 12% | 13% |
| Dec 2025 | 7% | 26% | Mid-Market, 48% | 11% | 12% | 13% |
| Nov 2025 | 6% | 25% | Mid-Market, 49% | 11% | 12% | 13% |
| Oct 2025 | 7% | 25% | Mid-Market, 50% | 11% | 12% | 12% |
| Sep 2025 | 7% | 25% | Mid-Market, 49% | 11% | 12% | 12% |
| Aug 2025 | 10% | 26% | Mid-Market, 49% | 11% | 12% | 12% |
| Jul 2025 | 9% | 25% | Mid-Market, 48% | 9% | 11% | 12% |
| Jun 2025 | 9% | 25% | Mid-Market, 49% | 10% | 11% | 11% |
| May 2025 | 8% | 25% | Mid-Market, 48% | 9% | 10% | 11% |
| Apr 2025 | 16% | 24% | Mid-Market, 49% | 10% | 10% | 10% |
| Mar 2025 | 14% | 25% | Mid-Market, 51% | 8% | 10% | 8% |
| Feb 2025 | 7% | 24% | Mid-Market, 50% | 8% | 9% | 6% |
| Jan 2025 | 5% | 24% | Mid-Market, 50% | 8% | 8% | 6% |
| Dec 2024 | 5% | 25% | Mid-Market, 50% | 8% | 8% | 6% |
| Nov 2024 | 4% | 25% | Mid-Market, 50% | 7% | 8% | 6% |
| Oct 2024 | 5% | 24% | Mid-Market, 50% | 7% | 7% | 6% |
| Sep 2024 | 3% | 23% | Mid-Market, 50% | 8% | 7% | 6% |
| Aug 2024 | 4% | 23% | Mid-Market, 51% | 8% | 7% | 6% |
| Jul 2024 | 4% | 23% | Mid-Market, 50% | 8% | 7% | 6% |
| Jun 2024 | 3% | 22% | Mid-Market, 49% | 9% | 7% | 6% |
| May 2024 | 5% | 21% | Mid-Market, 48% | 7% | 7% | 6% |
| Apr 2024 | 4% | 20% | Mid-Market, 48% | 8% | 7% | 6% |
| Mar 2024 | 2% | 21% | Mid-Market, 48% | 9% | 7% | 6% |
| Feb 2024 | 5% | 23% | Mid-Market, 49% | 8% | 8% | 6% |