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12%
1% YoY
#3
Summary
- Descript ranks #3 within the Content Creation category, maintaining its position month-over-month.
- As of August 2026, 12% of organizations who have a vendor in the Content Creation category use Descript: up 1 percentage points from last year.
- Descript has the highest adoption among micro-SMB companies (13%), compared to small-to-medium businesses (13%), mid-market (12%), and enterprise (13%).
- Descript key capabilities include text-based video editing, AI voice cloning, and collaborative transcription workflows, supporting streamlined podcast and video content production.
Are businesses buying Descript?
Key stats
12%
1% YoY
Mid-Market, 44%
8%
15%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 12% |
| Enterprise | 13% |
About Descript
Descript is a text-based video and podcast editing platform that enables content creation through AI-assisted transcription and editing. It helps teams produce multimedia content by editing video as easily as editing text.
Procure Descript with Ramp
See all vendors in Content CreationHave feedback?AI agents handle purchasing from source to payment. Employees buy faster. Finance controls every dollar.
- Matches POs to invoices automatically
- Manages intake, approvals, and vendor onboarding in one system
- Enforces policy controls before purchases are made
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jul 2026 | 8% | 15% | Mid-Market, 44% | 13% | 12% | 13% |
| Jun 2026 | 7% | 15% | Mid-Market, 45% | 13% | 12% | 13% |
| May 2026 | 7% | 15% | Mid-Market, 46% | 12% | 12% | 13% |
| Apr 2026 | 7% | 15% | Mid-Market, 45% | 11% | 12% | 13% |
| Mar 2026 | 7% | 16% | Mid-Market, 45% | 12% | 12% | 13% |
| Feb 2026 | 8% | 16% | Mid-Market, 47% | 12% | 11% | 12% |
| Jan 2026 | 8% | 16% | Mid-Market, 48% | 11% | 11% | 12% |
| Dec 2025 | 7% | 16% | Mid-Market, 48% | 10% | 11% | 12% |
| Nov 2025 | 6% | 16% | Mid-Market, 48% | 10% | 11% | 12% |
| Oct 2025 | 7% | 16% | Mid-Market, 49% | 11% | 11% | 12% |
| Sep 2025 | 7% | 16% | Mid-Market, 49% | 10% | 11% | 12% |
| Aug 2025 | 7% | 16% | Mid-Market, 50% | 10% | 11% | 12% |
| Jul 2025 | 9% | 16% | Mid-Market, 49% | 9% | 11% | 11% |
| Jun 2025 | 7% | 15% | Mid-Market, 51% | 10% | 11% | 11% |
| May 2025 | 8% | 14% | Mid-Market, 50% | 9% | 11% | 11% |
| Apr 2025 | 7% | 13% | Mid-Market, 51% | 9% | 10% | 10% |
| Mar 2025 | 7% | 13% | Mid-Market, 54% | 9% | 11% | 10% |
| Feb 2025 | 6% | 12% | Mid-Market, 54% | 7% | 10% | 10% |
| Jan 2025 | 7% | 12% | Mid-Market, 53% | 7% | 10% | 10% |
| Dec 2024 | 5% | 12% | Mid-Market, 54% | 8% | 10% | 10% |
| Nov 2024 | 6% | 12% | Mid-Market, 54% | 7% | 10% | 10% |
| Oct 2024 | 7% | 12% | Mid-Market, 54% | 7% | 10% | 10% |
| Sep 2024 | 7% | 10% | Mid-Market, 54% | 7% | 10% | 9% |
| Aug 2024 | 5% | 12% | Mid-Market, 55% | 7% | 10% | 9% |
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