17%
arrow_upward4% YoY
#2
Summary
- Midjourney ranks #2 within the Content Creation category, maintaining its position month-over-month.
- As of December 2025, 17% of organizations who have a vendor in the Content Creation category use Midjourney: up 4 percentage points from last year.
- Midjourney has the highest adoption among micro-SMB companies (20%), compared to small-to-medium businesses (17%), mid-market (15%), and enterprise (17%).
- Midjourney key capabilities include AI-powered image generation, natural language prompts, and artistic style controls, supporting creative professionals producing high-quality visual content.
Key stats
17%
arrow_upward4% YoY
Mid-Market, 43%
4%
30%
#3
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 17% |
| Mid-market | 15% |
| Enterprise | 17% |
About Midjourney
Midjourney is an AI research lab that develops generative image and video models for creative content generation. It provides tools to help users visualize and create digital imagery.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Dec 2025 | 4% | 30% | Mid-Market, 43% | 17% | 15% | 15% |
| Nov 2025 | 6% | 30% | Mid-Market, 44% | 17% | 16% | 16% |
| Oct 2025 | 7% | 31% | Mid-Market, 44% | 16% | 16% | 15% |
| Sep 2025 | 7% | 31% | Mid-Market, 43% | 17% | 16% | 15% |
| Aug 2025 | 7% | 31% | Mid-Market, 43% | 18% | 16% | 15% |
| Jul 2025 | 9% | 32% | Mid-Market, 43% | 18% | 16% | 15% |
| Jun 2025 | 10% | 32% | Mid-Market, 42% | 19% | 16% | 15% |
| May 2025 | 8% | 32% | Mid-Market, 42% | 18% | 16% | 14% |
| Apr 2025 | 8% | 32% | Mid-Market, 42% | 19% | 16% | 14% |
| Mar 2025 | 9% | 32% | Mid-Market, 41% | 19% | 15% | 13% |
| Feb 2025 | 10% | 33% | Mid-Market, 41% | 19% | 15% | 12% |
| Jan 2025 | 10% | 33% | Mid-Market, 40% | 19% | 14% | 12% |
| Dec 2024 | 10% | 33% | Mid-Market, 41% | 18% | 14% | 12% |
| Nov 2024 | 11% | 31% | Mid-Market, 41% | 18% | 14% | 12% |
| Oct 2024 | 8% | 31% | Mid-Market, 40% | 18% | 13% | 12% |
| Sep 2024 | 12% | 31% | Mid-Market, 40% | 19% | 14% | 13% |
| Aug 2024 | 9% | 30% | Mid-Market, 40% | 19% | 13% | 13% |
| Jul 2024 | 5% | 29% | Mid-Market, 40% | 20% | 13% | 13% |
| Jun 2024 | 8% | 30% | Mid-Market, 40% | 21% | 14% | 13% |
| May 2024 | 8% | 29% | Mid-Market, 39% | 22% | 14% | 14% |
| Apr 2024 | 9% | 30% | Mid-Market, 39% | 23% | 14% | 14% |
| Mar 2024 | 12% | 30% | Mid-Market, 40% | 22% | 14% | 14% |
| Feb 2024 | 10% | 28% | Mid-Market, 40% | 20% | 14% | 15% |
| Jan 2024 | 16% | 35% | Mid-Market, 40% | 17% | 14% | 15% |