Midjourney
workspace_premiumMost adopted
switch_access_shortcutMost switched to
56%
arrow_downward11% YoY
#1
Summary
- Midjourney ranks #1 within the Image & Video AI category, maintaining its position month-over-month.
- As of June 2026, 56% of organizations who have a vendor in the Image & Video AI category use Midjourney: down 11 percentage points from last year.
- Midjourney has the highest adoption among micro-SMB companies (60%), compared to small-to-medium businesses (58%), mid-market (52%), and enterprise (49%).
- Midjourney key capabilities include AI-powered image generation, natural language prompts, and artistic style controls, supporting creative professionals producing high-quality visual content.
Are businesses buying Midjourney?
Key stats
56%
arrow_downward11% YoY
Mid-Market, 43%
32%
30%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 58% |
| Mid-market | 52% |
| Enterprise | 49% |
About Midjourney
Midjourney is an AI research lab that develops generative image and video models for creative content generation. It provides tools to help users visualize and create digital imagery.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 32% | 30% | Mid-Market, 43% | 49% | 52% | 58% |
| Apr 2026 | 47% | 30% | Mid-Market, 43% | 52% | 54% | 59% |
| Mar 2026 | 44% | 29% | Mid-Market, 44% | 53% | 54% | 60% |
| Feb 2026 | 46% | 29% | Mid-Market, 44% | 53% | 54% | 61% |
| Jan 2026 | 39% | 29% | Mid-Market, 45% | 56% | 55% | 62% |
| Dec 2025 | 36% | 29% | Mid-Market, 45% | 54% | 57% | 63% |
| Nov 2025 | 53% | 29% | Mid-Market, 45% | 55% | 58% | 64% |
| Oct 2025 | 41% | 28% | Mid-Market, 46% | 55% | 60% | 64% |
| Sep 2025 | 50% | 27% | Mid-Market, 46% | 57% | 61% | 65% |
| Aug 2025 | 45% | 26% | Mid-Market, 46% | 58% | 63% | 65% |
| Jul 2025 | 48% | 25% | Mid-Market, 46% | 59% | 64% | 66% |
| Jun 2025 | 52% | 23% | Mid-Market, 46% | 60% | 65% | 67% |
| May 2025 | 46% | 22% | Mid-Market, 46% | 64% | 67% | 68% |
| Apr 2025 | 49% | 18% | Mid-Market, 46% | 65% | 69% | 69% |
| Mar 2025 | 47% | 18% | Mid-Market, 45% | 64% | 70% | 71% |
| Feb 2025 | 59% | 17% | Mid-Market, 45% | 63% | 70% | 73% |
| Jan 2025 | 57% | 15% | Mid-Market, 46% | 61% | 71% | 74% |
| Dec 2024 | 55% | 15% | Mid-Market, 46% | 59% | 72% | 75% |
| Nov 2024 | 69% | 15% | Mid-Market, 46% | 63% | 74% | 75% |
| Oct 2024 | 55% | 13% | Mid-Market, 45% | 62% | 74% | 76% |
| Sep 2024 | 59% | 11% | Mid-Market, 45% | 63% | 76% | 77% |
| Aug 2024 | 55% | 8% | Mid-Market, 45% | 64% | 78% | 79% |
| Jul 2024 | 49% | 6% | Mid-Market, 44% | 66% | 79% | 81% |
| Jun 2024 | 73% | 13% | Mid-Market, 43% | 67% | 81% | 83% |
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