41%
23% YoY
#1
Summary
- Midjourney ranks #1 within the Image & Video AI category, maintaining its position month-over-month.
- As of October 2026, 41% of organizations who have a vendor in the Image & Video AI category use Midjourney: down 23 percentage points from last year.
- Midjourney has the highest adoption among small-to-medium businesses (42%), compared to mid-market (40%), enterprise (38%), and micro-SMB (42%).
- Midjourney key capabilities include AI-powered image generation, natural language prompts, and artistic style controls, supporting creative professionals producing high-quality visual content.
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Key stats
41%
23% YoY
Mid-Market, 45%
14%
21%
#4
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 42% |
| Mid-market | 40% |
| Enterprise | 38% |
About Midjourney
Midjourney is an AI research lab that develops generative image and video models for creative content generation. It provides tools to help users visualize and create digital imagery.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 14% | 21% | Mid-Market, 45% | 38% | 40% | 42% |
| Aug 2026 | 19% | 21% | Mid-Market, 44% | 40% | 42% | 45% |
| Jul 2026 | 17% | 21% | Mid-Market, 44% | 43% | 44% | 47% |
| Jun 2026 | 20% | 21% | Mid-Market, 44% | 46% | 46% | 49% |
| May 2026 | 23% | 21% | Mid-Market, 44% | 49% | 48% | 51% |
| Apr 2026 | 35% | 21% | Mid-Market, 44% | 51% | 51% | 54% |
| Mar 2026 | 35% | 21% | Mid-Market, 44% | 52% | 52% | 55% |
| Feb 2026 | 35% | 21% | Mid-Market, 45% | 53% | 53% | 57% |
| Jan 2026 | 34% | 22% | Mid-Market, 46% | 56% | 54% | 59% |
| Dec 2025 | 28% | 23% | Mid-Market, 46% | 53% | 56% | 61% |
| Nov 2025 | 47% | 23% | Mid-Market, 47% | 56% | 57% | 63% |
| Oct 2025 | 36% | 22% | Mid-Market, 46% | 56% | 59% | 64% |
| Sep 2025 | 46% | 21% | Mid-Market, 47% | 58% | 61% | 65% |
| Aug 2025 | 42% | 16% | Mid-Market, 47% | 59% | 63% | 66% |
| Jul 2025 | 47% | 17% | Mid-Market, 47% | 60% | 64% | 67% |
| Jun 2025 | 51% | 16% | Mid-Market, 46% | 62% | 65% | 68% |
| May 2025 | 46% | 16% | Mid-Market, 46% | 65% | 66% | 69% |
| Apr 2025 | 50% | 17% | Mid-Market, 46% | 67% | 70% | 71% |
| Mar 2025 | 52% | 19% | Mid-Market, 45% | 67% | 71% | 72% |
| Feb 2025 | 57% | 19% | Mid-Market, 45% | 67% | 71% | 74% |
| Jan 2025 | 59% | 17% | Mid-Market, 45% | 65% | 72% | 75% |
| Dec 2024 | 60% | 18% | Mid-Market, 45% | 63% | 73% | 77% |
| Nov 2024 | 67% | 17% | Mid-Market, 45% | 67% | 74% | 77% |
| Oct 2024 | 53% | 18% | Mid-Market, 45% | 65% | 74% | 78% |
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