35%
27% YoY
#2
Summary
- Midjourney ranks #2 within the Image & Video AI category, down 1 position month-over-month.
- As of November 2026, 35% of organizations who have a vendor in the Image & Video AI category use Midjourney: down 27 percentage points from last year.
- Midjourney has the highest adoption among mid-market companies (36%), compared to enterprise (34%), small-to-medium businesses (35%), and micro-SMB (34%).
- Midjourney key capabilities include AI-powered image generation, natural language prompts, and artistic style controls, supporting creative professionals producing high-quality visual content.
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Key stats
35%
27% YoY
Mid-Market, 45%
7%
19%
#4
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 35% |
| Mid-market | 36% |
| Enterprise | 34% |
About Midjourney
Midjourney is an AI research lab that develops generative image and video models for creative content generation. It provides tools to help users visualize and create digital imagery.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2026 | 7% | 19% | Mid-Market, 45% | 34% | 36% | 35% |
| Sep 2026 | 11% | 20% | Mid-Market, 45% | 38% | 38% | 39% |
| Aug 2026 | 16% | 20% | Mid-Market, 45% | 40% | 41% | 42% |
| Jul 2026 | 15% | 20% | Mid-Market, 44% | 43% | 43% | 45% |
| Jun 2026 | 17% | 20% | Mid-Market, 44% | 46% | 45% | 47% |
| May 2026 | 21% | 21% | Mid-Market, 44% | 49% | 47% | 50% |
| Apr 2026 | 34% | 21% | Mid-Market, 45% | 52% | 50% | 52% |
| Mar 2026 | 33% | 21% | Mid-Market, 45% | 52% | 51% | 54% |
| Feb 2026 | 33% | 21% | Mid-Market, 46% | 53% | 52% | 57% |
| Jan 2026 | 32% | 21% | Mid-Market, 47% | 57% | 54% | 59% |
| Dec 2025 | 27% | 22% | Mid-Market, 46% | 54% | 55% | 61% |
| Nov 2025 | 46% | 22% | Mid-Market, 47% | 56% | 57% | 63% |
| Oct 2025 | 36% | 21% | Mid-Market, 47% | 57% | 59% | 63% |
| Sep 2025 | 45% | 16% | Mid-Market, 47% | 60% | 60% | 65% |
| Aug 2025 | 41% | 15% | Mid-Market, 47% | 60% | 62% | 65% |
| Jul 2025 | 47% | 16% | Mid-Market, 47% | 61% | 64% | 66% |
| Jun 2025 | 50% | 15% | Mid-Market, 46% | 62% | 65% | 67% |
| May 2025 | 45% | 16% | Mid-Market, 46% | 65% | 66% | 69% |
| Apr 2025 | 50% | 17% | Mid-Market, 46% | 66% | 69% | 70% |
| Mar 2025 | 51% | 19% | Mid-Market, 45% | 66% | 70% | 71% |
| Feb 2025 | 57% | 18% | Mid-Market, 45% | 67% | 70% | 73% |
| Jan 2025 | 58% | 16% | Mid-Market, 45% | 66% | 71% | 74% |
| Dec 2024 | 58% | 17% | Mid-Market, 45% | 64% | 72% | 76% |
| Nov 2024 | 67% | 17% | Mid-Market, 45% | 67% | 73% | 76% |
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