Discord review: A data-backed look
Explore Discord’s adoption trends, market share, category benchmarks, and use cases to determine if it’s the right platform for your business.
Discord overview
Discord is a community-driven communications platform that blends chat, voice, and video for groups of all sizes. Originally popular with gamers, Discord now supports a wide range of online communities, creators, and teams.
Discord is well-suited for organizations seeking flexible channels, easy integrations, and real-time collaboration, outperforming legacy group chat apps with its extensibility and engagement features.
How much do businesses spend on Discord?
The chart below illustrates average spending on Discord across different business sizes.
Mid-market and enterprise businesses demonstrate moderate spending volatility on Discord, with quarterly expenditure showing fluctuations including a notable peak followed by a dip before recovering to higher levels.
Micro businesses show steady growth in spending throughout the measured period with a consistent upward trajectory. Small and medium-sized businesses maintain relatively stable spending with modest fluctuations over time.
Who is Discord best for?
The chart below breaks down Discord’s user base by industry and company size.
Micro businesses represent the largest portion of Discord's user base, making up the dominant segment of platform adoption.
Small and medium-sized companies constitute a significant portion of users, while mid-market and enterprise businesses represent the smallest segment.
Discord key features
Voice and video channels
- What it does: Provides high-quality voice and video communication for groups.
- Key benefit: Enables real-time collaboration and virtual hangouts.
Persistent chat rooms
- What it does: Organizes discussions into channels with rich media support.
- Key benefit: Keeps conversations organized and searchable.
Role-based permissions
- What it does: Lets admins manage access and moderation through granular roles.
- Key benefit: Supports secure, scalable community management.
Bots and integrations
- What it does: Connects to external apps and automates tasks with bots.
- Key benefit: Enhances server functionality and engagement.
Screen sharing and live streaming
- What it does: Shares screens or streams gameplay and presentations live.
- Key benefit: Makes group collaboration and events interactive.
Discord pricing
Plan | Price | Key Features | Ideal for |
|---|---|---|---|
Free | $0/mo | Unlimited messages, voice/video, channels, integrations, up to 100 server boosts. | Individuals and small communities. |
Nitro | $2.99/mo | Custom emoji anywhere, Animated stickers, 20MB file uploads, HD streaming, Animated avatar | Micro and small teams, casual users |
Nitro Basic | $9.99/mo | All Nitro Basic features, 100MB file uploads, 4K 60fps streaming, Early access to Clips, 3 Nitro friend passes | Small to mid teams, power users, community leaders |
Discord pros & cons
Discord is a good fit if:
- Your team needs persistent chat and real-time voice or video channels.
- Your team needs community management and member engagement tools.
- Your team needs integrations with external bots and apps.
- Your team needs flexible permissions and channel organization.
Consider alternatives if:
- Your team needs formal project management or workflow tools.
- Your team needs strict enterprise security and compliance features.
- Your team needs a solution with advanced threaded conversations.
- Your team needs native integrations for enterprise software suites.