Zoom
workspace_premiumMost adopted
switch_access_shortcutMost switched to
62%
#1
Summary
- Zoom ranks #1 within the Communication category, maintaining its position month-over-month.
- As of March 2026, 62% of organizations who have a vendor in the Communication category use Zoom: unchanged at < 1 percentage points from last year.
- Zoom has the highest adoption among mid-market companies (64%), compared to enterprise (56%), small-to-medium businesses (62%), and micro-SMB (60%).
- Zoom key capabilities include HD video conferencing, AI meeting summaries, and team collaboration tools, supporting enterprise communication and hybrid work environments.
Are businesses buying Zoom?
Key stats
62%
-0% YoY
Mid-Market, 44%
49%
1%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 62% |
| Mid-market | 64% |
| Enterprise | 56% |
About Zoom
Zoom is a unified communications platform that provides video conferencing, team chat, phone, and webinar capabilities. It enables hybrid work with AI-powered meeting features and integrations across business tools.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Feb 2026 | 49% | 1% | Mid-Market, 44% | 56% | 64% | 62% |
| Jan 2026 | 53% | 1% | Mid-Market, 44% | 57% | 64% | 62% |
| Dec 2025 | 47% | 1% | Mid-Market, 44% | 57% | 64% | 62% |
| Nov 2025 | 55% | 1% | Mid-Market, 44% | 57% | 64% | 62% |
| Oct 2025 | 65% | 1% | Mid-Market, 44% | 59% | 64% | 61% |
| Sep 2025 | 38% | 1% | Mid-Market, 43% | 57% | 62% | 57% |
| Aug 2025 | 37% | 1% | Mid-Market, 44% | 57% | 63% | 57% |
| Jul 2025 | 39% | 1% | Mid-Market, 44% | 58% | 63% | 58% |
| Jun 2025 | 43% | 1% | Mid-Market, 44% | 58% | 64% | 59% |
| May 2025 | 45% | 1% | Mid-Market, 44% | 56% | 64% | 59% |
| Apr 2025 | 39% | 1% | Mid-Market, 44% | 56% | 64% | 60% |
| Mar 2025 | 43% | 1% | Mid-Market, 44% | 56% | 64% | 61% |
| Feb 2025 | 47% | 1% | Mid-Market, 44% | 57% | 65% | 62% |
| Jan 2025 | 45% | 1% | Mid-Market, 44% | 58% | 65% | 63% |
| Dec 2024 | 44% | 1% | Mid-Market, 44% | 59% | 65% | 63% |
| Nov 2024 | 49% | 1% | Mid-Market, 44% | 60% | 66% | 64% |
| Oct 2024 | 49% | 1% | Mid-Market, 44% | 60% | 66% | 64% |
| Sep 2024 | 47% | 1% | Mid-Market, 44% | 59% | 67% | 64% |
| Aug 2024 | 45% | 1% | Mid-Market, 44% | 59% | 67% | 64% |
| Jul 2024 | 52% | 1% | Mid-Market, 44% | 59% | 66% | 63% |
| Jun 2024 | 54% | 1% | Mid-Market, 44% | 58% | 66% | 63% |
| May 2024 | 53% | 0% | Mid-Market, 43% | 58% | 65% | 62% |
| Apr 2024 | 57% | 1% | Mid-Market, 44% | 54% | 65% | 61% |
| Mar 2024 | 60% | — | Mid-Market, 43% | 55% | 65% | 59% |
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