Zoom
trending_upFast growing
workspace_premiumMost adopted
switch_access_shortcutMost switched to
69%
arrow_downward1% YoY
#1
Summary
- Zoom ranks #1 within the Communication category, maintaining its position month-over-month.
- As of April 2026, 69% of organizations who have a vendor in the Communication category use Zoom: down 1 percentage point from last year.
- Zoom has the highest adoption among mid-market companies (69%), compared to enterprise (65%), small-to-medium businesses (69%), and micro-SMB (66%).
- Zoom key capabilities include HD video conferencing, AI meeting summaries, and team collaboration tools, supporting enterprise communication and hybrid work environments.
Are businesses buying Zoom?
Key stats
69%
arrow_downward1% YoY
Mid-Market, 43%
63%
51%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 69% |
| Mid-market | 69% |
| Enterprise | 65% |
About Zoom
Zoom is a unified communications platform that provides video conferencing, team chat, phone, and webinar capabilities. It enables hybrid work with AI-powered meeting features and integrations across business tools.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 63% | 51% | Mid-Market, 43% | 65% | 69% | 69% |
| Feb 2026 | 59% | 51% | Mid-Market, 44% | 65% | 69% | 69% |
| Jan 2026 | 62% | 49% | Mid-Market, 44% | 66% | 70% | 68% |
| Dec 2025 | 57% | 49% | Mid-Market, 44% | 65% | 70% | 68% |
| Nov 2025 | 63% | 48% | Mid-Market, 44% | 65% | 70% | 68% |
| Oct 2025 | 73% | 48% | Mid-Market, 44% | 67% | 69% | 67% |
| Sep 2025 | 44% | 48% | Mid-Market, 43% | 64% | 68% | 63% |
| Aug 2025 | 42% | 47% | Mid-Market, 44% | 67% | 68% | 64% |
| Jul 2025 | 44% | 45% | Mid-Market, 44% | 66% | 69% | 65% |
| Jun 2025 | 52% | 40% | Mid-Market, 44% | 67% | 70% | 67% |
| May 2025 | 54% | 41% | Mid-Market, 44% | 65% | 70% | 67% |
| Apr 2025 | 45% | 39% | Mid-Market, 44% | 66% | 70% | 68% |
| Mar 2025 | 52% | 35% | Mid-Market, 44% | 65% | 70% | 70% |
| Feb 2025 | 56% | 20% | Mid-Market, 44% | 66% | 72% | 71% |
| Jan 2025 | 54% | 19% | Mid-Market, 44% | 67% | 72% | 72% |
| Dec 2024 | 53% | 17% | Mid-Market, 44% | 69% | 72% | 72% |
| Nov 2024 | 58% | 19% | Mid-Market, 44% | 70% | 73% | 73% |
| Oct 2024 | 57% | 14% | Mid-Market, 44% | 71% | 73% | 73% |
| Sep 2024 | 54% | 18% | Mid-Market, 44% | 70% | 74% | 73% |
| Aug 2024 | 53% | 20% | Mid-Market, 44% | 70% | 74% | 74% |
| Jul 2024 | 61% | 13% | Mid-Market, 44% | 69% | 74% | 74% |
| Jun 2024 | 63% | — | Mid-Market, 44% | 67% | 74% | 74% |
| May 2024 | 63% | — | Mid-Market, 43% | 68% | 73% | 73% |
| Apr 2024 | 66% | — | Mid-Market, 44% | 67% | 73% | 73% |
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