Zoom review: A data-backed look

Zoom overview

Zoom is a video conferencing tool used for virtual meetings, webinars, and team collaboration. It falls under the unified communications and video conferencing category. Its core value is delivering reliable, high-quality video calls at scale. Zoom suits remote and hybrid teams, educators, and event hosts.

Compared to Microsoft Teams or Google Meet, Zoom stands out for ease of use, strong video quality, and robust meeting features.

How much do businesses spend on Zoom?

The chart below illustrates average quarterly spending on Zoom across different business sizes.

Mid-market and enterprise businesses demonstrate the highest spending on Zoom, with quarterly expenditure showing minimal variation and consistent levels throughout the measured period.

Small and medium-sized businesses maintain stable, moderate spending with slight fluctuations over time. Micro businesses show the most consistent spending pattern with modest growth, remaining at the lowest expenditure range across all quarters.

Who is Zoom best for?

The chart below breaks down Zoom’s user base by industry and business size.

Micro businesses represent the largest portion of Zoom's user base, making up the dominant segment of platform adoption.

Small and medium-sized companies constitute a significant portion of users, while mid-market and enterprise businesses represent the smallest segment.

Zoom key features

High-Quality Video & Audio

• What it does: Streams HD video and clear audio for one-on-one or group meetings across devices.
• Key benefit: Enables professional, reliable communication with clients and teams anywhere.

Screen Sharing & Remote Control

• What it does: Lets users share entire screens, apps, or grant control to others during meetings.
• Key benefit: Simplifies real-time collaboration, troubleshooting, and interactive presentations.

Breakout Rooms

• What it does: Splits larger meetings into smaller, focused sessions with the ability for hosts to join and broadcast.
• Key benefit: Enhances engagement in workshops or training by enabling group discussions and collaboration.

Meeting Recording & Transcripts

• What it does: Records sessions locally or in the cloud and generates searchable transcripts.
• Key benefit: Supports record-keeping, knowledge sharing, and clarity through accessible transcripts.

Virtual Backgrounds & Immersive View

• What it does: Offers virtual backgrounds, background blur, PowerPoint integration, and immersive participant layouts.
• Key benefit: Improves meeting aesthetics and focus while creating engaging, unified visual experiences.

AI-Powered Meeting Tools

• What it does: Uses AI for meeting summaries, next-step generation, highlights, and in-meeting chat drafting.
• Key benefit: Saves time by automating follow-ups and improving meeting productivity.

Zoom pricing

Zoom pros & cons

Zoom is a good fit if:

• Your team needs reliable video meetings with high-quality audio and video.
• Your team needs to run webinars, training sessions, or virtual events.
• Your team needs breakout rooms for smaller group collaboration during large meetings.
• Your team needs meeting recordings and searchable transcripts.
• Your team needs a tool that works across devices with minimal setup.
• Your team needs virtual backgrounds and visual enhancements for remote professionalism.

Consider alternatives if:

• Your team needs deeper integration with project management or document tools.
• Your team needs persistent chat, file storage, and collaboration in one app.
• Your team needs predictable pricing—Zoom’s add-ons can raise total cost.
• Your team needs advanced admin controls and security for regulated industries.