Zoom
workspace_premiumMost adopted
switch_access_shortcutMost switched to
51%
#1
Summary
- Zoom ranks #3 within the Communication category, maintaining its position month-over-month.
- As of April 2026, 51% of organizations who have a vendor in the Communication category use Zoom: unchanged at < 1 percentage points from last year.
- Zoom has the highest adoption among small-to-medium businesses (51%), compared to mid-market (49%), enterprise (42%), and micro-SMB (50%).
- Zoom key capabilities include HD video conferencing, AI meeting summaries, and team collaboration tools, supporting enterprise communication and hybrid work environments.
Are businesses buying Zoom?
Key stats
51%
-0% YoY
Mid-Market, 44%
32%
12%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 51% |
| Mid-market | 49% |
| Enterprise | 42% |
About Zoom
Zoom is a unified communications platform that provides video conferencing, team chat, phone, and webinar capabilities. It enables hybrid work with AI-powered meeting features and integrations across business tools.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 32% | 12% | Mid-Market, 44% | 42% | 49% | 51% |
| Feb 2026 | 32% | 12% | Mid-Market, 45% | 42% | 49% | 51% |
| Jan 2026 | 36% | 12% | Mid-Market, 45% | 41% | 50% | 51% |
| Dec 2025 | 25% | 12% | Mid-Market, 45% | 42% | 50% | 51% |
| Nov 2025 | 32% | 12% | Mid-Market, 45% | 42% | 50% | 51% |
| Oct 2025 | 50% | 12% | Mid-Market, 46% | 45% | 50% | 51% |
| Sep 2025 | 24% | 11% | Mid-Market, 47% | 43% | 48% | 47% |
| Aug 2025 | 24% | 11% | Mid-Market, 47% | 43% | 48% | 47% |
| Jul 2025 | 21% | 11% | Mid-Market, 47% | 43% | 49% | 48% |
| Jun 2025 | 29% | 11% | Mid-Market, 47% | 44% | 50% | 49% |
| May 2025 | 28% | 10% | Mid-Market, 48% | 43% | 50% | 49% |
| Apr 2025 | 24% | 10% | Mid-Market, 48% | 43% | 50% | 50% |
| Mar 2025 | 26% | 10% | Mid-Market, 48% | 43% | 50% | 51% |
| Feb 2025 | 31% | 11% | Mid-Market, 47% | 43% | 51% | 52% |
| Jan 2025 | 28% | 11% | Mid-Market, 47% | 44% | 51% | 52% |
| Dec 2024 | 29% | 11% | Mid-Market, 47% | 44% | 51% | 53% |
| Nov 2024 | 31% | 11% | Mid-Market, 47% | 45% | 52% | 53% |
| Oct 2024 | 32% | 11% | Mid-Market, 47% | 46% | 52% | 54% |
| Sep 2024 | 30% | 10% | Mid-Market, 47% | 46% | 52% | 54% |
| Aug 2024 | 28% | 10% | Mid-Market, 47% | 45% | 52% | 54% |
| Jul 2024 | 35% | 11% | Mid-Market, 47% | 45% | 52% | 54% |
| Jun 2024 | 35% | 10% | Mid-Market, 47% | 45% | 52% | 54% |
| May 2024 | 35% | 11% | Mid-Market, 48% | 45% | 52% | 53% |
| Apr 2024 | 38% | 11% | Mid-Market, 48% | 43% | 51% | 53% |
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