72%
2% YoY
#1
Summary
- Zoom ranks #1 within the Communication category, maintaining its position month-over-month.
- As of October 2026, 72% of organizations who have a vendor in the Communication category use Zoom: down 2 percentage points from last year.
- Zoom has the highest adoption among mid-market companies (73%), compared to enterprise (70%), small-to-medium businesses (71%), and micro-SMB (69%).
- Zoom key capabilities include HD video conferencing, AI meeting summaries, and team collaboration tools, supporting enterprise communication and hybrid work environments.
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Key stats
72%
2% YoY
Mid-Market, 46%
59%
43%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 71% |
| Mid-market | 73% |
| Enterprise | 70% |
About Zoom
Zoom is a unified communications platform that provides video conferencing, team chat, phone, and webinar capabilities. It enables hybrid work with AI-powered meeting features and integrations across business tools.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 59% | 43% | Mid-Market, 46% | 70% | 73% | 71% |
| Aug 2026 | 58% | 43% | Mid-Market, 46% | 70% | 74% | 71% |
| Jul 2026 | 57% | 42% | Mid-Market, 46% | 70% | 74% | 72% |
| Jun 2026 | 58% | 42% | Mid-Market, 46% | 71% | 75% | 72% |
| May 2026 | 59% | 42% | Mid-Market, 46% | 72% | 75% | 72% |
| Apr 2026 | 61% | 42% | Mid-Market, 46% | 71% | 75% | 72% |
| Mar 2026 | 64% | 41% | Mid-Market, 47% | 72% | 75% | 72% |
| Feb 2026 | 60% | 41% | Mid-Market, 47% | 73% | 75% | 72% |
| Jan 2026 | 64% | 41% | Mid-Market, 47% | 72% | 76% | 72% |
| Dec 2025 | 58% | 41% | Mid-Market, 48% | 71% | 76% | 72% |
| Nov 2025 | 59% | 40% | Mid-Market, 47% | 71% | 76% | 73% |
| Oct 2025 | 61% | 40% | Mid-Market, 48% | 72% | 76% | 73% |
| Sep 2025 | 58% | 39% | Mid-Market, 48% | 71% | 76% | 73% |
| Aug 2025 | 55% | 33% | Mid-Market, 48% | 73% | 77% | 74% |
| Jul 2025 | 55% | 35% | Mid-Market, 48% | 74% | 77% | 74% |
| Jun 2025 | 61% | 35% | Mid-Market, 48% | 75% | 77% | 75% |
| May 2025 | 64% | 35% | Mid-Market, 48% | 74% | 77% | 75% |
| Apr 2025 | 58% | 35% | Mid-Market, 48% | 73% | 77% | 76% |
| Mar 2025 | 63% | 36% | Mid-Market, 48% | 73% | 78% | 76% |
| Feb 2025 | 62% | 35% | Mid-Market, 48% | 74% | 78% | 77% |
| Jan 2025 | 65% | 36% | Mid-Market, 48% | 73% | 78% | 77% |
| Dec 2024 | 60% | 34% | Mid-Market, 48% | 74% | 79% | 77% |
| Nov 2024 | 63% | 33% | Mid-Market, 48% | 74% | 79% | 77% |
| Oct 2024 | 64% | 32% | Mid-Market, 48% | 75% | 79% | 78% |
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