13%
arrow_downward1% YoY
#4
Summary
- Fathom ranks #4 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of June 2026, 13% of organizations who have a vendor in the Sales Execution & Orchestration category use Fathom: down < 1 percentage points from last year.
- Fathom has the highest adoption among small-to-medium businesses (13%), compared to mid-market (12%), enterprise (11%), and micro-SMB (12%).
- Fathom key capabilities include AI-powered meeting transcription, automated CRM sync, and conversation analytics, supporting sales teams with enhanced call documentation and follow-up efficiency.
Are businesses buying Fathom?
Key stats
13%
arrow_downward1% YoY
Mid-Market, 45%
12%
11%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 13% |
| Mid-market | 12% |
| Enterprise | 11% |
About Fathom
Fathom is an AI notetaking platform that provides automated meeting transcription, summaries, and action items. It helps teams maintain meeting alignment and sync insights to CRM and productivity tools.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 12% | 11% | Mid-Market, 45% | 11% | 12% | 13% |
| Apr 2026 | 9% | 11% | Mid-Market, 45% | 11% | 11% | 13% |
| Mar 2026 | 4% | 11% | Mid-Market, 43% | 12% | 12% | 13% |
| Feb 2026 | 6% | 12% | Mid-Market, 42% | 13% | 12% | 14% |
| Jan 2026 | 11% | 12% | Mid-Market, 43% | 14% | 12% | 14% |
| Dec 2025 | 8% | 13% | Mid-Market, 45% | 13% | 12% | 14% |
| Nov 2025 | 10% | 13% | Mid-Market, 44% | 13% | 12% | 14% |
| Oct 2025 | 8% | 13% | Mid-Market, 44% | 14% | 12% | 14% |
| Sep 2025 | 8% | 14% | Mid-Market, 46% | 14% | 12% | 14% |
| Aug 2025 | 9% | 14% | Mid-Market, 48% | 12% | 12% | 14% |
| Jul 2025 | 10% | 14% | Mid-Market, 46% | 11% | 12% | 14% |
| Jun 2025 | 11% | 15% | Mid-Market, 48% | 11% | 12% | 14% |
| May 2025 | 13% | 15% | Mid-Market, 46% | 10% | 12% | 14% |
| Apr 2025 | 12% | 17% | Mid-Market, 45% | 11% | 11% | 14% |
| Mar 2025 | 12% | 17% | Mid-Market, 48% | 11% | 11% | 14% |
| Feb 2025 | 12% | 17% | Mid-Market, 48% | 9% | 10% | 13% |
| Jan 2025 | 13% | 18% | Mid-Market, 47% | 8% | 10% | 13% |
| Dec 2024 | 14% | 18% | Mid-Market, 46% | 8% | 9% | 12% |
| Nov 2024 | 11% | 17% | Mid-Market, 48% | 7% | 8% | 11% |
| Oct 2024 | 10% | 16% | Mid-Market, 46% | 6% | 8% | 11% |
| Sep 2024 | 11% | 16% | Mid-Market, 46% | 5% | 6% | 10% |
| Aug 2024 | 11% | 14% | Mid-Market, 47% | 5% | 6% | 10% |
| Jul 2024 | 8% | 15% | Mid-Market, 47% | 5% | 6% | 9% |
| Jun 2024 | 8% | 13% | Mid-Market, 45% | 5% | 6% | 8% |
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