34%
24% YoY
#2
Summary
- Granola ranks #2 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of September 2026, 34% of organizations who have a vendor in the Sales Execution & Orchestration category use Granola: up 24 percentage points from last year.
- Granola has the highest adoption among micro-SMB companies (39%), compared to small-to-medium businesses (36%), mid-market (28%), and enterprise (27%).
- Granola key capabilities include AI-powered meeting notes, automated CRM updates, and deal intelligence insights, supporting sales teams streamlining post-call workflows.
Are businesses buying Granola?
Key stats
34%
24% YoY
Mid-Market, 43%
42%
33%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 36% |
| Mid-market | 28% |
| Enterprise | 27% |
About Granola
Granola is an AI-powered notepad that transcribes meetings and enhances user-written notes without meeting bots. It helps professionals manage documentation across back-to-back meetings with customizable templates.
Don’t miss key shifts in business spend.
See all vendors in Sales Execution & OrchestrationHave feedback?
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Aug 2026 | 42% | 33% | Mid-Market, 43% | 27% | 28% | 36% |
| Jul 2026 | 41% | 32% | Mid-Market, 44% | 26% | 26% | 34% |
| Jun 2026 | 40% | 31% | Mid-Market, 44% | 23% | 24% | 32% |
| May 2026 | 39% | 30% | Mid-Market, 43% | 21% | 22% | 29% |
| Apr 2026 | 34% | 28% | Mid-Market, 42% | 19% | 19% | 27% |
| Mar 2026 | 46% | 26% | Mid-Market, 44% | 19% | 17% | 24% |
| Feb 2026 | 30% | 21% | Mid-Market, 45% | 13% | 12% | 17% |
| Jan 2026 | 12% | 18% | Mid-Market, 46% | 11% | 11% | 14% |
| Dec 2025 | 9% | 18% | Mid-Market, 46% | 10% | 10% | 13% |
| Nov 2025 | 9% | 18% | Mid-Market, 46% | 9% | 10% | 13% |
| Oct 2025 | 11% | 18% | Mid-Market, 46% | 8% | 9% | 12% |
| Sep 2025 | 11% | 18% | Mid-Market, 46% | 9% | 9% | 11% |
| Aug 2025 | 11% | 18% | Mid-Market, 47% | 9% | 8% | 11% |
| Jul 2025 | 8% | 23% | Mid-Market, 48% | 7% | 7% | 10% |
| Jun 2025 | 11% | 23% | Mid-Market, 49% | 7% | 7% | 9% |
| May 2025 | 11% | 21% | Mid-Market, 51% | 5% | 6% | 8% |
| Apr 2025 | 8% | 20% | Mid-Market, 49% | 4% | 5% | 7% |
| Mar 2025 | 11% | 18% | Mid-Market, 42% | 4% | 4% | 6% |
| Feb 2025 | 8% | 17% | Mid-Market, 40% | 4% | 3% | 5% |
| Jan 2025 | 9% | 14% | Mid-Market, 42% | 3% | 2% | 4% |
| Dec 2024 | 5% | 9% | Mid-Market, 38% | 2% | 1% | 2% |
| Nov 2024 | 3% | 7% | Mid-Market, 56% | 2% | 1% | 2% |
| Oct 2024 | 4% | 4% | Mid-Market, 66% | 0% | 1% | 1% |
| Sep 2024 | 2% | — | Mid-Market, 68% | 0% | 1% | 1% |
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