24%
arrow_upward18% YoY
#2
Summary
- Granola ranks #2 within the Sales Execution & Orchestration category, up 1 position month-over-month.
- As of May 2026, 24% of organizations who have a vendor in the Sales Execution & Orchestration category use Granola: up 18 percentage points from last year.
- Granola has the highest adoption among micro-SMB companies (28%), compared to small-to-medium businesses (25%), mid-market (19%), and enterprise (19%).
- Granola key capabilities include AI-powered meeting notes, automated CRM updates, and deal intelligence insights, supporting sales teams streamlining post-call workflows.
Are businesses buying Granola?
Key stats
24%
arrow_upward18% YoY
Mid-Market, 40%
31%
26%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 25% |
| Mid-market | 19% |
| Enterprise | 19% |
About Granola
Granola is an AI-powered notepad that transcribes meetings and enhances user-written notes without meeting bots. It helps professionals manage documentation across back-to-back meetings with customizable templates.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Apr 2026 | 31% | 26% | Mid-Market, 40% | 19% | 19% | 25% |
| Mar 2026 | 43% | 24% | Mid-Market, 42% | 18% | 16% | 22% |
| Feb 2026 | 27% | 19% | Mid-Market, 42% | 14% | 12% | 16% |
| Jan 2026 | 11% | 16% | Mid-Market, 43% | 12% | 10% | 13% |
| Dec 2025 | 9% | 16% | Mid-Market, 44% | 11% | 10% | 12% |
| Nov 2025 | 11% | 16% | Mid-Market, 44% | 9% | 9% | 12% |
| Oct 2025 | 15% | 15% | Mid-Market, 45% | 9% | 8% | 11% |
| Sep 2025 | 7% | 13% | Mid-Market, 46% | 8% | 8% | 9% |
| Aug 2025 | 6% | 14% | Mid-Market, 47% | 7% | 7% | 9% |
| Jul 2025 | 8% | 13% | Mid-Market, 47% | 7% | 7% | 8% |
| Jun 2025 | 12% | 13% | Mid-Market, 44% | 6% | 6% | 8% |
| May 2025 | 9% | 12% | Mid-Market, 48% | 6% | 5% | 7% |
| Apr 2025 | 5% | 11% | Mid-Market, 46% | 4% | 4% | 6% |
| Mar 2025 | 6% | 11% | Mid-Market, 37% | 4% | 4% | 5% |
| Feb 2025 | 6% | 10% | Enterprise, 35% | 5% | 2% | 4% |
| Jan 2025 | 7% | 8% | Enterprise, 50% | 3% | 1% | 3% |
| Dec 2024 | 4% | 5% | Enterprise, 60% | 3% | 1% | 2% |
| Nov 2024 | 3% | 4% | Enterprise, 51% | 3% | 0% | 2% |
| Oct 2024 | 4% | 3% | Enterprise, 61% | 2% | 0% | 1% |
| Sep 2024 | 1% | 2% | Enterprise, 70% | 2% | 0% | 1% |
| Aug 2024 | 1% | 3% | Mid-Market, 73% | 2% | 0% | 0% |
| Jul 2024 | 1% | 3% | Mid-Market, 87% | 0% | 0% | 0% |
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