66%
36% YoY
#1
Summary
- Granola ranks #1 within the AI Meeting Notetakers category, maintaining its position month-over-month.
- As of October 2026, 66% of organizations who have a vendor in the AI Meeting Notetakers category use Granola: up 36 percentage points from last year.
- Granola has the highest adoption among micro-SMB companies (68%), compared to small-to-medium businesses (67%), mid-market (64%), and enterprise (60%).
- Granola key capabilities include AI-powered meeting notes, automated CRM updates, and deal intelligence insights, supporting sales teams streamlining post-call workflows.
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Key stats
66%
36% YoY
Mid-Market, 44%
74%
74%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 67% |
| Mid-market | 64% |
| Enterprise | 60% |
About Granola
Granola is an AI-powered notepad that transcribes meetings and enhances user-written notes without meeting bots. It helps professionals manage documentation across back-to-back meetings with customizable templates.
Don’t miss key shifts in business spend.
Similar solutions
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 74% | 74% | Mid-Market, 44% | 60% | 64% | 67% |
| Aug 2026 | 78% | 74% | Mid-Market, 44% | 56% | 63% | 65% |
| Jul 2026 | 75% | 75% | Mid-Market, 45% | 54% | 59% | 63% |
| Jun 2026 | 74% | 75% | Mid-Market, 45% | 47% | 57% | 60% |
| May 2026 | 73% | 75% | Mid-Market, 44% | 46% | 55% | 58% |
| Apr 2026 | 69% | 75% | Mid-Market, 43% | 44% | 50% | 54% |
| Mar 2026 | 80% | 75% | Mid-Market, 45% | 44% | 46% | 51% |
| Feb 2026 | 67% | 71% | Mid-Market, 47% | 33% | 39% | 40% |
| Jan 2026 | 36% | 69% | Mid-Market, 47% | 30% | 34% | 35% |
| Dec 2025 | 35% | 72% | Mid-Market, 48% | 28% | 33% | 33% |
| Nov 2025 | 33% | 73% | Mid-Market, 48% | 25% | 32% | 33% |
| Oct 2025 | 41% | 74% | Mid-Market, 47% | 22% | 32% | 32% |
| Sep 2025 | 42% | 75% | Mid-Market, 47% | 22% | 30% | 30% |
| Aug 2025 | 43% | 77% | Mid-Market, 49% | 21% | 29% | 28% |
| Jul 2025 | 33% | 76% | Mid-Market, 49% | 19% | 27% | 26% |
| Jun 2025 | 33% | 77% | Mid-Market, 50% | 17% | 26% | 24% |
| May 2025 | 34% | 76% | Mid-Market, 52% | 12% | 23% | 22% |
| Apr 2025 | 35% | 75% | Mid-Market, 49% | 11% | 21% | 20% |
| Mar 2025 | 37% | 72% | Mid-Market, 44% | 11% | 18% | 18% |
| Feb 2025 | 39% | 79% | Mid-Market, 42% | 13% | 14% | 15% |
| Jan 2025 | 35% | 79% | Mid-Market, 45% | 9% | 10% | 12% |
| Dec 2024 | 23% | 75% | Mid-Market, 43% | 4% | 7% | 8% |
| Nov 2024 | 16% | 73% | Mid-Market, 61% | 4% | 6% | 6% |
| Oct 2024 | 17% | 75% | Mid-Market, 68% | 0% | 5% | 4% |
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