64%
34% YoY
#1
Summary
- Granola ranks #1 within the AI Meeting Notetakers category, maintaining its position month-over-month.
- As of October 2026, 64% of organizations who have a vendor in the AI Meeting Notetakers category use Granola: up 34 percentage points from last year.
- Granola has the highest adoption among micro-SMB companies (65%), compared to small-to-medium businesses (64%), mid-market (63%), and enterprise (57%).
- Granola key capabilities include AI-powered meeting notes, automated CRM updates, and deal intelligence insights, supporting sales teams streamlining post-call workflows.
Are businesses buying Granola?
Key stats
64%
34% YoY
Mid-Market, 44%
64%
74%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 64% |
| Mid-market | 63% |
| Enterprise | 57% |
About Granola
Granola is an AI-powered notepad that transcribes meetings and enhances user-written notes without meeting bots. It helps professionals manage documentation across back-to-back meetings with customizable templates.
Don’t miss key shifts in business spend.
Similar solutions
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 64% | 74% | Mid-Market, 44% | 57% | 63% | 64% |
| Aug 2026 | 74% | 74% | Mid-Market, 44% | 54% | 61% | 63% |
| Jul 2026 | 72% | 75% | Mid-Market, 45% | 51% | 58% | 61% |
| Jun 2026 | 72% | 75% | Mid-Market, 44% | 46% | 56% | 59% |
| May 2026 | 71% | 76% | Mid-Market, 43% | 44% | 54% | 56% |
| Apr 2026 | 67% | 76% | Mid-Market, 42% | 42% | 50% | 53% |
| Mar 2026 | 79% | 76% | Mid-Market, 44% | 43% | 46% | 50% |
| Feb 2026 | 67% | 71% | Mid-Market, 45% | 34% | 38% | 40% |
| Jan 2026 | 35% | 69% | Mid-Market, 45% | 31% | 34% | 34% |
| Dec 2025 | 34% | 72% | Mid-Market, 46% | 29% | 33% | 33% |
| Nov 2025 | 33% | 74% | Mid-Market, 46% | 27% | 32% | 32% |
| Oct 2025 | 40% | 74% | Mid-Market, 45% | 23% | 31% | 31% |
| Sep 2025 | 42% | 76% | Mid-Market, 45% | 24% | 30% | 29% |
| Aug 2025 | 42% | 77% | Mid-Market, 46% | 23% | 28% | 28% |
| Jul 2025 | 34% | 76% | Mid-Market, 46% | 21% | 27% | 25% |
| Jun 2025 | 33% | 78% | Mid-Market, 49% | 19% | 25% | 23% |
| May 2025 | 33% | 77% | Mid-Market, 51% | 12% | 22% | 21% |
| Apr 2025 | 34% | 77% | Mid-Market, 49% | 11% | 20% | 19% |
| Mar 2025 | 36% | 75% | Mid-Market, 43% | 11% | 18% | 17% |
| Feb 2025 | 38% | 77% | Mid-Market, 41% | 13% | 13% | 14% |
| Jan 2025 | 34% | 77% | Mid-Market, 42% | 9% | 10% | 11% |
| Dec 2024 | 22% | 73% | Mid-Market, 39% | 4% | 6% | 7% |
| Nov 2024 | 15% | 70% | Mid-Market, 57% | 4% | 5% | 5% |
| Oct 2024 | 16% | 75% | Mid-Market, 66% | 0% | 4% | 4% |
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