22%
5% YoY
#4
Summary
- HeyGen ranks #4 within the Image & Video AI category, down 1 position month-over-month.
- As of October 2026, 22% of organizations who have a vendor in the Image & Video AI category use HeyGen: up 5 percentage points from last year.
- HeyGen has the highest adoption among enterprise companies (31%), compared to mid-market (29%), small-to-medium businesses (20%), and micro-SMB (19%).
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Key stats
22%
5% YoY
Mid-Market, 46%
13%
14%
#3
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 20% |
| Mid-market | 29% |
| Enterprise | 31% |
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 14% | 14% | Mid-Market, 45% | 31% | 29% | 20% |
| Aug 2026 | 17% | 14% | Mid-Market, 47% | 31% | 28% | 20% |
| Jul 2026 | 19% | 15% | Mid-Market, 47% | 30% | 28% | 20% |
| Jun 2026 | 17% | 14% | Mid-Market, 48% | 29% | 27% | 20% |
| May 2026 | 18% | 14% | Mid-Market, 50% | 25% | 27% | 20% |
| Apr 2026 | 15% | 14% | Mid-Market, 50% | 22% | 26% | 20% |
| Mar 2026 | 20% | 14% | Mid-Market, 51% | 21% | 25% | 19% |
| Feb 2026 | 15% | 14% | Mid-Market, 54% | 20% | 25% | 19% |
| Jan 2026 | 16% | 14% | Mid-Market, 54% | 18% | 24% | 18% |
| Dec 2025 | 18% | 14% | Mid-Market, 56% | 17% | 23% | 18% |
| Nov 2025 | 14% | 14% | Mid-Market, 54% | 15% | 23% | 17% |
| Oct 2025 | 19% | 14% | Mid-Market, 54% | 16% | 22% | 16% |
| Sep 2025 | 16% | 14% | Mid-Market, 55% | 16% | 21% | 15% |
| Aug 2025 | 16% | 15% | Mid-Market, 55% | 14% | 20% | 14% |
| Jul 2025 | 18% | 14% | Mid-Market, 52% | 14% | 19% | 14% |
| Jun 2025 | 12% | 14% | Mid-Market, 51% | 14% | 17% | 13% |
| May 2025 | 15% | 14% | Mid-Market, 51% | 15% | 17% | 12% |
| Apr 2025 | 14% | 13% | Mid-Market, 52% | 14% | 15% | 11% |
| Mar 2025 | 16% | 14% | Mid-Market, 55% | 13% | 15% | 10% |
| Feb 2025 | 9% | 13% | Mid-Market, 56% | 10% | 15% | 9% |
| Jan 2025 | 8% | 12% | Mid-Market, 54% | 9% | 15% | 9% |
| Dec 2024 | 10% | 9% | Mid-Market, 55% | 10% | 14% | 8% |
| Nov 2024 | 6% | 11% | Mid-Market, 57% | 9% | 13% | 8% |
| Oct 2024 | 7% | 12% | Mid-Market, 55% | 7% | 13% | 7% |
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