24%
2% YoY
#3
Summary
- Runway ranks #3 within the Image & Video AI category, maintaining its position month-over-month.
- As of November 2026, 24% of organizations who have a vendor in the Image & Video AI category use Runway: down 2 percentage points from last year.
- Runway has the highest adoption among enterprise companies (26%), compared to mid-market (25%), small-to-medium businesses (24%), and micro-SMB (23%).
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Key stats
24%
2% YoY
Mid-Market, 46%
30%
20%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 24% |
| Mid-market | 25% |
| Enterprise | 26% |
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Oct 2026 | 30% | 20% | Mid-Market, 46% | 26% | 25% | 24% |
| Sep 2026 | 27% | 19% | Mid-Market, 48% | 22% | 24% | 22% |
| Aug 2026 | 17% | 18% | Mid-Market, 50% | 21% | 23% | 20% |
| Jul 2026 | 9% | 18% | Mid-Market, 49% | 19% | 23% | 21% |
| Jun 2026 | 7% | 19% | Mid-Market, 48% | 20% | 24% | 21% |
| May 2026 | 12% | 20% | Mid-Market, 48% | 22% | 25% | 23% |
| Apr 2026 | 11% | 20% | Mid-Market, 48% | 24% | 26% | 23% |
| Mar 2026 | 12% | 21% | Mid-Market, 48% | 25% | 27% | 24% |
| Feb 2026 | 7% | 22% | Mid-Market, 48% | 26% | 27% | 24% |
| Jan 2026 | 23% | 23% | Mid-Market, 46% | 29% | 28% | 25% |
| Dec 2025 | 18% | 24% | Mid-Market, 46% | 30% | 27% | 25% |
| Nov 2025 | 12% | 24% | Mid-Market, 46% | 30% | 27% | 25% |
| Oct 2025 | 19% | 25% | Mid-Market, 47% | 31% | 27% | 25% |
| Sep 2025 | 19% | 24% | Mid-Market, 48% | 29% | 28% | 26% |
| Aug 2025 | 19% | 25% | Mid-Market, 47% | 27% | 27% | 25% |
| Jul 2025 | 14% | 24% | Mid-Market, 49% | 28% | 27% | 24% |
| Jun 2025 | 14% | 25% | Mid-Market, 50% | 25% | 27% | 25% |
| May 2025 | 16% | 26% | Mid-Market, 51% | 23% | 27% | 24% |
| Apr 2025 | 19% | 27% | Mid-Market, 49% | 20% | 26% | 23% |
| Mar 2025 | 16% | 27% | Mid-Market, 49% | 21% | 25% | 22% |
| Feb 2025 | 11% | 29% | Mid-Market, 50% | 21% | 25% | 21% |
| Jan 2025 | 15% | 29% | Mid-Market, 48% | 19% | 25% | 21% |
| Dec 2024 | 15% | 35% | Mid-Market, 50% | 20% | 25% | 21% |
| Nov 2024 | 17% | 36% | Mid-Market, 49% | 19% | 24% | 20% |
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