24%
2% YoY
#3
Summary
- Runway ranks #3 within the Image & Video AI category, up 1 position month-over-month.
- As of October 2026, 24% of organizations who have a vendor in the Image & Video AI category use Runway: down 2 percentage points from last year.
- Runway has the highest adoption among mid-market companies (25%), compared to enterprise (22%), small-to-medium businesses (24%), and micro-SMB (24%).
Are businesses buying Runway?
Key stats
24%
2% YoY
Mid-Market, 48%
38%
20%
#1
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 24% |
| Mid-market | 25% |
| Enterprise | 22% |
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 38% | 20% | Mid-Market, 48% | 22% | 25% | 24% |
| Aug 2026 | 19% | 19% | Mid-Market, 48% | 21% | 24% | 22% |
| Jul 2026 | 11% | 19% | Mid-Market, 48% | 20% | 24% | 22% |
| Jun 2026 | 9% | 19% | Mid-Market, 47% | 20% | 25% | 22% |
| May 2026 | 14% | 20% | Mid-Market, 46% | 23% | 26% | 23% |
| Apr 2026 | 12% | 20% | Mid-Market, 47% | 25% | 27% | 24% |
| Mar 2026 | 12% | 21% | Mid-Market, 47% | 25% | 27% | 24% |
| Feb 2026 | 8% | 22% | Mid-Market, 46% | 26% | 28% | 25% |
| Jan 2026 | 23% | 23% | Mid-Market, 45% | 29% | 28% | 26% |
| Dec 2025 | 20% | 24% | Mid-Market, 45% | 31% | 27% | 25% |
| Nov 2025 | 12% | 24% | Mid-Market, 44% | 30% | 27% | 25% |
| Oct 2025 | 20% | 25% | Mid-Market, 46% | 31% | 27% | 26% |
| Sep 2025 | 19% | 26% | Mid-Market, 47% | 29% | 28% | 26% |
| Aug 2025 | 20% | 25% | Mid-Market, 47% | 27% | 27% | 26% |
| Jul 2025 | 14% | 24% | Mid-Market, 49% | 27% | 27% | 25% |
| Jun 2025 | 15% | 25% | Mid-Market, 50% | 24% | 28% | 25% |
| May 2025 | 17% | 26% | Mid-Market, 51% | 22% | 27% | 25% |
| Apr 2025 | 20% | 26% | Mid-Market, 49% | 19% | 27% | 24% |
| Mar 2025 | 16% | 27% | Mid-Market, 49% | 20% | 26% | 22% |
| Feb 2025 | 11% | 28% | Mid-Market, 51% | 20% | 25% | 21% |
| Jan 2025 | 15% | 30% | Mid-Market, 48% | 18% | 26% | 21% |
| Dec 2024 | 16% | 34% | Mid-Market, 50% | 19% | 25% | 21% |
| Nov 2024 | 17% | 34% | Mid-Market, 50% | 18% | 24% | 20% |
| Oct 2024 | 24% | 33% | Mid-Market, 51% | 19% | 24% | 19% |
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