26%
arrow_upward2% YoY
#2
Summary
- Runway ranks #2 within the Image & Video AI category, maintaining its position month-over-month.
- As of June 2026, 26% of organizations who have a vendor in the Image & Video AI category use Runway: up 2 percentage points from last year.
- Runway has the highest adoption among mid-market companies (26%), compared to enterprise (25%), small-to-medium businesses (26%), and micro-SMB (25%).
Are businesses buying Runway?
Key stats
26%
arrow_upward2% YoY
Mid-Market, 44%
20%
29%
#3
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 26% |
| Mid-market | 26% |
| Enterprise | 25% |
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 19% | 28% | Mid-Market, 45% | 23% | 25% | 25% |
| Apr 2026 | 12% | 28% | Mid-Market, 45% | 26% | 27% | 25% |
| Mar 2026 | 13% | 29% | Mid-Market, 44% | 27% | 27% | 26% |
| Feb 2026 | 11% | 30% | Mid-Market, 43% | 29% | 27% | 27% |
| Jan 2026 | 28% | 30% | Mid-Market, 42% | 32% | 28% | 27% |
| Dec 2025 | 21% | 30% | Mid-Market, 42% | 33% | 26% | 26% |
| Nov 2025 | 13% | 30% | Mid-Market, 42% | 34% | 26% | 26% |
| Oct 2025 | 19% | 31% | Mid-Market, 44% | 34% | 26% | 26% |
| Sep 2025 | 15% | 31% | Mid-Market, 45% | 31% | 27% | 26% |
| Aug 2025 | 22% | 33% | Mid-Market, 45% | 28% | 27% | 27% |
| Jul 2025 | 16% | 34% | Mid-Market, 47% | 26% | 27% | 26% |
| Jun 2025 | 22% | 35% | Mid-Market, 47% | 26% | 28% | 26% |
| May 2025 | 22% | 36% | Mid-Market, 47% | 24% | 26% | 25% |
| Apr 2025 | 25% | 38% | Mid-Market, 44% | 23% | 25% | 24% |
| Mar 2025 | 17% | 37% | Mid-Market, 43% | 25% | 22% | 21% |
| Feb 2025 | 19% | 37% | Mid-Market, 44% | 25% | 22% | 20% |
| Jan 2025 | 17% | 39% | Enterprise, 43% | 21% | 22% | 20% |
| Dec 2024 | 19% | 42% | Mid-Market, 47% | 22% | 21% | 18% |
| Nov 2024 | 16% | 45% | Mid-Market, 47% | 18% | 21% | 17% |
| Oct 2024 | 20% | 45% | Mid-Market, 50% | 18% | 21% | 16% |
| Sep 2024 | 24% | 55% | Mid-Market, 47% | 14% | 20% | 15% |
| Aug 2024 | 21% | 57% | Mid-Market, 50% | 12% | 16% | 13% |
| Jul 2024 | 28% | 52% | Mid-Market, 51% | 8% | 13% | 11% |
| Jun 2024 | 6% | 33% | Mid-Market, 58% | 5% | 10% | 9% |
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