1%
arrow_downward0% YoY
#7
Summary
- Marketo ranks #7 within the Email Marketing category, maintaining its position month-over-month.
- As of May 2026, < 1% of organizations who have a vendor in the Email Marketing category use Marketo: down < 1 percentage points from last year.
- Marketo has the highest adoption among mid-market companies (< 1%), compared to enterprise (< 1%), small-to-medium businesses (< 1%), and micro-SMB (< 1%).
- Marketo key capabilities include lead scoring and nurturing, multi-channel campaign orchestration, and advanced analytics with attribution reporting, supporting enterprise B2B marketing automation.
Are businesses buying Marketo?
Key stats
1%
arrow_downward0% YoY
Mid-Market, 63%
0%
1%
#7
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 0% |
| Mid-market | 1% |
| Enterprise | 1% |
About Marketo
Marketo is a marketing automation platform that enables lead management, email campaigns, and customer engagement tracking. It helps marketing teams orchestrate multi-channel campaigns across the customer lifecycle.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Apr 2026 | 0% | 1% | Mid-Market, 63% | 1% | 1% | 0% |
| Mar 2026 | 1% | 1% | Mid-Market, 66% | 1% | 1% | 0% |
| Feb 2026 | — | 1% | Mid-Market, 66% | 1% | 1% | 0% |
| Jan 2026 | 1% | 1% | Mid-Market, 67% | 1% | 1% | 0% |
| Dec 2025 | 0% | 1% | Mid-Market, 69% | 1% | 1% | 0% |
| Nov 2025 | 1% | 1% | Mid-Market, 66% | 1% | 1% | 0% |
| Oct 2025 | — | 1% | Mid-Market, 67% | 1% | 1% | 0% |
| Sep 2025 | — | 1% | Mid-Market, 67% | 1% | 1% | 0% |
| Aug 2025 | 0% | 1% | Mid-Market, 69% | 1% | 1% | 0% |
| Jul 2025 | — | 1% | Mid-Market, 69% | 1% | 2% | 0% |
| Jun 2025 | — | 2% | Mid-Market, 70% | 1% | 2% | 0% |
| May 2025 | — | 2% | Mid-Market, 71% | 1% | 2% | 0% |
| Apr 2025 | 0% | 2% | Mid-Market, 72% | 1% | 2% | 0% |
| Mar 2025 | 1% | 3% | Mid-Market, 91% | 1% | 2% | 0% |
| Feb 2025 | 0% | 3% | Mid-Market, 90% | 0% | 2% | 0% |
| Jan 2025 | 1% | 3% | Mid-Market, 90% | 0% | 2% | 0% |
| Dec 2024 | 0% | 4% | Mid-Market, 90% | 0% | 2% | 1% |
| Nov 2024 | 0% | 4% | Mid-Market, 91% | 0% | 3% | 1% |
| Oct 2024 | 1% | 3% | Mid-Market, 91% | 0% | 3% | 1% |
| Sep 2024 | 0% | 3% | Mid-Market, 91% | 0% | 3% | 1% |
| Aug 2024 | 1% | 4% | Mid-Market, 90% | 0% | 3% | 1% |
| Jul 2024 | 1% | 4% | Mid-Market, 90% | 0% | 3% | 1% |
| Jun 2024 | 1% | — | Mid-Market, 89% | 0% | 3% | 1% |
| May 2024 | 1% | 6% | Mid-Market, 90% | 0% | 3% | 1% |
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