2%
arrow_downward1% YoY
#7
Summary
- Measured ranks #7 within the Marketing Measurement category, maintaining its position month-over-month.
- As of July 2026, 2% of organizations who have a vendor in the Marketing Measurement category use Measured: down < 1 percentage points from last year.
- Measured has the highest adoption among mid-market companies (2%), compared to enterprise (< 1%), small-to-medium businesses (1%), and micro-SMB (< 1%).
- Measured key capabilities include incrementality testing, media mix modeling, and cross-channel attribution analytics, supporting data-driven marketing budget optimization and ROI measurement.
Are businesses buying Measured?
Key stats
2%
arrow_downward1% YoY
Mid-Market, 64%
4%
#6
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 1% |
| Mid-market | 2% |
| Enterprise | 0% |
About Measured
Measured is an incrementality measurement platform that helps marketers prove the true value of their media investments through controlled experiments.
Similar solutions
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|
| Jun 2026 | 4% | Mid-Market, 64% | 0% | 2% | 1% |
| May 2026 | — | Mid-Market, 64% | 0% | 1% | 2% |
| Apr 2026 | 7% | SMB, 100% | 0% | 1% | 2% |
| Feb 2026 | — | SMB, 100% | 0% | 0% | 2% |
| Jan 2026 | — | SMB, 100% | 0% | 0% | 2% |
| Dec 2025 | — | SMB, 100% | 0% | 0% | 2% |
| Nov 2025 | — | SMB, 100% | 0% | 0% | 3% |
| Oct 2025 | — | SMB, 100% | 0% | 0% | 3% |
| Sep 2025 | — | SMB, 100% | 0% | 0% | 3% |
| Aug 2025 | — | SMB, 100% | 0% | 0% | 3% |
| Jul 2025 | — | SMB, 100% | 0% | 0% | 3% |
| Jun 2025 | — | SMB, 100% | 0% | 0% | 3% |
| May 2025 | 13% | SMB, 100% | 0% | 0% | 3% |
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