2%
#7
Summary
- Measured ranks #7 within the Marketing Measurement category, up 1 position month-over-month.
- Measured has the highest adoption among mid-market companies (3%), compared to enterprise (< 1%), small-to-medium businesses (2%), and micro-SMB (< 1%).
- Measured key capabilities include incrementality testing, media mix modeling, and cross-channel attribution analytics, supporting data-driven marketing budget optimization and ROI measurement.
Are businesses buying Measured?
Key stats
2%
Mid-Market, 69%
8%
#5
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 2% |
| Mid-market | 3% |
| Enterprise | 0% |
About Measured
Measured is an incrementality measurement platform that helps marketers prove the true value of their media investments through controlled experiments.
Similar solutions
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|
| Apr 2026 | 8% | Mid-Market, 69% | 0% | 3% | 2% |
| Feb 2026 | — | Mid-Market, 63% | 0% | 1% | 2% |
| Jan 2026 | — | Mid-Market, 63% | 0% | 1% | 2% |
| Dec 2025 | — | Mid-Market, 63% | 0% | 2% | 2% |
| Nov 2025 | — | Mid-Market, 63% | 0% | 2% | 2% |
| Oct 2025 | 5% | SMB, 100% | 0% | 2% | 2% |
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