2%
0% YoY
#8
Summary
- Measured ranks #8 within the Marketing Measurement category, maintaining its position month-over-month.
- As of October 2026, 2% of organizations who have a vendor in the Marketing Measurement category use Measured: down < 1 percentage points from last year.
- Measured has the highest adoption among mid-market companies (3%), compared to enterprise (< 1%), small-to-medium businesses (1%), and micro-SMB (< 1%).
- Measured key capabilities include incrementality testing, media mix modeling, and cross-channel attribution analytics, supporting data-driven marketing budget optimization and ROI measurement.
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Key stats
2%
0% YoY
Mid-Market, 79%
5%
#5
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 1% |
| Mid-market | 3% |
| Enterprise | 0% |
About Measured
Measured is an incrementality measurement platform that helps marketers prove the true value of their media investments through controlled experiments.
Don’t miss key shifts in business spend.
Similar solutions
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|
| Sep 2026 | 5% | Mid-Market, 79% | 0% | 3% | 1% |
| Aug 2026 | — | Mid-Market, 79% | 0% | 2% | 1% |
| Jul 2026 | — | Mid-Market, 79% | 0% | 2% | 1% |
| Jun 2026 | 5% | Mid-Market, 65% | 0% | 2% | 1% |
| May 2026 | — | Mid-Market, 65% | 0% | 1% | 2% |
| Apr 2026 | 7% | SMB, 100% | 0% | 1% | 2% |
| Mar 2026 | — | SMB, 100% | 0% | 0% | 1% |
| Feb 2026 | — | SMB, 100% | 0% | 0% | 2% |
| Jan 2026 | — | SMB, 100% | 0% | 0% | 2% |
| Dec 2025 | — | SMB, 100% | 0% | 0% | 2% |
| Nov 2025 | — | SMB, 100% | 0% | 0% | 2% |
| Oct 2025 | — | SMB, 100% | 0% | 0% | 3% |
| Sep 2025 | — | SMB, 100% | 0% | 0% | 3% |
| Aug 2025 | — | SMB, 100% | 0% | 0% | 3% |
| Jul 2025 | — | SMB, 100% | 0% | 0% | 3% |
| Jun 2025 | — | SMB, 100% | 0% | 0% | 3% |
| May 2025 | 13% | SMB, 100% | 0% | 0% | 3% |
| Apr 2025 | — | SMB, 100% | 0% | 0% | 2% |
| Mar 2025 | 7% | SMB, 100% | 0% | 0% | 2% |
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