mParticle
1%
#8
Summary
- mParticle ranks #8 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of January 2026, < 1% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use mParticle: unchanged at < 1 percentage points from last year.
- mParticle has an adoption rate of < 1% across all FTE segments (micro-SMB, small-to-medium businesses, mid-market, and enterprise).
- mParticle key capabilities include real-time data orchestration, customer identity resolution, and multi-platform event streaming, supporting unified customer data infrastructure for enterprise marketing teams.
Key stats
1%
-0% YoY
Mid-Market, 87%
0%
#8
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 0% |
| Mid-market | 0% |
| Enterprise | 0% |
About mParticle
mParticle is a hybrid customer data platform that combines real-time data activation with warehouse-native scale. It enables multi-channel brands to unify customer profiles and deliver adaptive experiences across integrated systems.
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These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jan 2026 | — | 0% | Mid-Market, 87% | 0% | 0% | 0% |
| Dec 2025 | — | 0% | Mid-Market, 87% | 0% | 1% | 0% |
| Nov 2025 | 1% | 0% | Mid-Market, 81% | 0% | 1% | 0% |
| Oct 2025 | — | 0% | Mid-Market, 81% | 0% | 0% | 0% |
| Sep 2025 | — | 1% | Mid-Market, 81% | 0% | 0% | 0% |
| Aug 2025 | — | 1% | Mid-Market, 81% | 0% | 1% | 0% |
| Jul 2025 | 1% | 1% | Mid-Market, 68% | 0% | 1% | 0% |
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