mParticle

Updated Aug 5, 2026
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1%
#10

Summary

  • mParticle ranks #10 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
  • mParticle has an adoption rate of < 1% across all FTE segments (micro-SMB, small-to-medium businesses, mid-market, and enterprise).
  • mParticle key capabilities include real-time data orchestration, customer identity resolution, and multi-platform event streaming, supporting unified customer data infrastructure for enterprise marketing teams.

Are businesses buying mParticle?

Key stats

1%
Mid-Market, 91%
0%
#10
#9

Adoption Rates by company size

Company sizeAdoption rate
SMB0%
Mid-market0%
Enterprise0%

About mParticle

mParticle is a hybrid customer data platform that combines real-time data activation with warehouse-native scale. It enables multi-channel brands to unify customer profiles and deliver adaptive experiences across integrated systems.

Procure mParticle with Ramp

AI agents handle purchasing from source to payment. Employees buy faster. Finance controls every dollar.

  • checkMatches POs to invoices automatically
  • checkManages intake, approvals, and vendor onboarding in one system
  • checkEnforces policy controls before purchases are made
See all vendors in Product Analytics / CDP / Event InfrastructureHave feedback?

About this data

These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.

DateNew adopter shareCompetitor switch rateDominant FTE segmentAdoption rate (Enterprise)Adoption rate (Mid-Market)Adoption rate (SMB)
Jun 20260%Mid-Market, 91%0%0%0%
May 20260%Mid-Market, 91%0%0%0%
Apr 20260%Mid-Market, 91%0%0%0%
Mar 20260%Mid-Market, 88%0%0%0%
Feb 20260%Mid-Market, 83%0%0%0%
Jan 2026Mid-Market, 88%0%0%0%
Dec 2025Mid-Market, 88%0%0%0%
Nov 20251%Mid-Market, 83%0%0%0%
Oct 2025Mid-Market, 83%0%0%0%
Sep 2025Mid-Market, 83%0%0%0%
Aug 2025Mid-Market, 83%0%0%0%
Jul 20251%Mid-Market, 70%0%0%0%

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