1%
#10
Summary
- mParticle has an adoption rate of < 1% across all FTE segments (micro-SMB, small-to-medium businesses, mid-market, and enterprise).
- mParticle key capabilities include real-time data orchestration, customer identity resolution, and multi-platform event streaming, supporting unified customer data infrastructure for enterprise marketing teams.
Are businesses buying mParticle?
Key stats
1%
Mid-Market, 95%
0%
#10
#9
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 0% |
| Mid-market | 0% |
| Enterprise | 0% |
About mParticle
mParticle is a hybrid customer data platform that combines real-time data activation with warehouse-native scale. It enables multi-channel brands to unify customer profiles and deliver adaptive experiences across integrated systems.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|
| Mar 2026 | 0% | Mid-Market, 95% | 0% | 0% | 0% |
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