9%
arrow_upward2% YoY
#7
Summary
- Pendo ranks #7 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of July 2026, 9% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Pendo: up 2 percentage points from last year.
- Pendo has the highest adoption among mid-market companies (16%), compared to enterprise (11%), small-to-medium businesses (6%), and micro-SMB (3%).
Are businesses buying Pendo?
Key stats
9%
arrow_upward2% YoY
Mid-Market, 69%
6%
4%
#7
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 16% |
| Enterprise | 11% |
About Pendo
Pendo is a product analytics and digital adoption platform that helps teams understand product usage, collect user feedback, and guide users through in-app experiences.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jun 2026 | 6% | 4% | Mid-Market, 69% | 11% | 16% | 6% |
| May 2026 | 5% | 5% | Mid-Market, 69% | 10% | 17% | 6% |
| Apr 2026 | 9% | 5% | Mid-Market, 70% | 11% | 17% | 6% |
| Mar 2026 | 12% | 4% | Mid-Market, 73% | 11% | 17% | 6% |
| Feb 2026 | 9% | 4% | Mid-Market, 72% | 10% | 18% | 5% |
| Jan 2026 | 16% | 3% | Mid-Market, 78% | 10% | 17% | 5% |
| Dec 2025 | 9% | 3% | Mid-Market, 77% | 5% | 15% | 5% |
| Nov 2025 | 9% | 2% | Mid-Market, 77% | 6% | 15% | 5% |
| Oct 2025 | 13% | 2% | Mid-Market, 76% | 6% | 14% | 5% |
| Sep 2025 | 6% | 3% | Mid-Market, 76% | 7% | 14% | 5% |
| Aug 2025 | 13% | 3% | Mid-Market, 75% | 7% | 14% | 5% |
| Jul 2025 | 6% | 3% | Mid-Market, 75% | 7% | 13% | 5% |
| Jun 2025 | 6% | 5% | Mid-Market, 81% | 7% | 13% | 5% |
| May 2025 | 6% | 6% | Mid-Market, 89% | 4% | 13% | 5% |
| Apr 2025 | 7% | 8% | Mid-Market, 88% | 0% | 14% | 5% |
| Mar 2025 | 6% | 8% | Mid-Market, 80% | 0% | 14% | 5% |
| Feb 2025 | 7% | 8% | Mid-Market, 79% | 3% | 14% | 5% |
| Jan 2025 | 13% | 8% | Mid-Market, 78% | 3% | 13% | 5% |
| Dec 2024 | 8% | 9% | Mid-Market, 78% | 4% | 12% | 5% |
| Nov 2024 | 10% | 10% | Mid-Market, 76% | 4% | 12% | 5% |
| Oct 2024 | 5% | 9% | Mid-Market, 75% | 4% | 12% | 5% |
| Sep 2024 | 10% | 10% | Mid-Market, 73% | 4% | 11% | 5% |
| Aug 2024 | 9% | 13% | Mid-Market, 73% | 3% | 10% | 5% |
| Jul 2024 | 7% | 13% | Mid-Market, 71% | 3% | 10% | 4% |
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