3%
arrow_downward0% YoY
#7
Summary
- Pendo ranks #7 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of May 2026, 3% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Pendo: down < 1 percentage points from last year.
- Pendo has the highest adoption among enterprise companies (7%), compared to mid-market (6%), small-to-medium businesses (2%), and micro-SMB (< 1%).
Are businesses buying Pendo?
Key stats
3%
arrow_downward0% YoY
Mid-Market, 58%
4%
2%
#7
#8
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 2% |
| Mid-market | 6% |
| Enterprise | 7% |
About Pendo
Pendo is a product analytics and digital adoption platform that helps teams understand product usage, collect user feedback, and guide users through in-app experiences.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Apr 2026 | 4% | 2% | Mid-Market, 58% | 7% | 6% | 2% |
| Mar 2026 | 1% | 2% | Mid-Market, 59% | 7% | 6% | 2% |
| Feb 2026 | 3% | 1% | Mid-Market, 58% | 8% | 6% | 2% |
| Jan 2026 | 6% | 1% | Mid-Market, 74% | 9% | 6% | 2% |
| Dec 2025 | 1% | 0% | Mid-Market, 74% | 3% | 6% | 1% |
| Nov 2025 | 4% | 0% | Mid-Market, 73% | 3% | 6% | 2% |
| Oct 2025 | 4% | 1% | Mid-Market, 71% | 3% | 5% | 2% |
| Sep 2025 | 1% | 1% | Mid-Market, 73% | 3% | 5% | 2% |
| Aug 2025 | 3% | 1% | Mid-Market, 72% | 3% | 6% | 2% |
| Jul 2025 | 3% | 1% | Mid-Market, 72% | 3% | 6% | 2% |
| Jun 2025 | 1% | 1% | Mid-Market, 72% | 3% | 6% | 2% |
| May 2025 | 5% | 1% | Mid-Market, 89% | 4% | 6% | 2% |
| Apr 2025 | 2% | 1% | Mid-Market, 88% | 0% | 6% | 2% |
| Mar 2025 | 1% | 2% | Mid-Market, 72% | 0% | 7% | 2% |
| Feb 2025 | 2% | 2% | Mid-Market, 70% | 3% | 7% | 2% |
| Jan 2025 | 5% | 2% | Mid-Market, 68% | 4% | 7% | 3% |
| Dec 2024 | 4% | 2% | Mid-Market, 68% | 4% | 6% | 3% |
| Nov 2024 | 6% | 2% | Mid-Market, 67% | 4% | 6% | 3% |
| Oct 2024 | 2% | 3% | Mid-Market, 66% | 4% | 6% | 3% |
| Sep 2024 | 6% | 1% | Mid-Market, 60% | 4% | 6% | 2% |
| Aug 2024 | 9% | — | Mid-Market, 57% | 4% | 5% | 3% |
| Jul 2024 | 2% | — | Mid-Market, 57% | 4% | 4% | 2% |
| Jun 2024 | 12% | — | Enterprise, 54% | 4% | 4% | 2% |
| May 2024 | 6% | — | Enterprise, 57% | 8% | 4% | 2% |
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