12%
arrow_downward1% YoY
#5
Summary
- Synthesia ranks #5 within the Image & Video AI category, maintaining its position month-over-month.
- As of July 2026, 12% of organizations who have a vendor in the Image & Video AI category use Synthesia: down < 1 percentage points from last year.
- Synthesia has the highest adoption among enterprise companies (31%), compared to mid-market (20%), small-to-medium businesses (9%), and micro-SMB (7%).
Are businesses buying Synthesia?
Key stats
12%
arrow_downward1% YoY
Enterprise, 50%
13%
5%
#4
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 9% |
| Mid-market | 20% |
| Enterprise | 31% |
About Synthesia
Synthesia is an AI video generation platform that creates professional videos from text using customizable AI avatars and voiceovers.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Jun 2026 | 13% | 5% | Enterprise, 50% | 31% | 20% | 9% |
| May 2026 | 10% | 5% | Enterprise, 49% | 32% | 21% | 9% |
| Apr 2026 | 11% | 6% | Enterprise, 49% | 32% | 22% | 10% |
| Mar 2026 | 10% | 6% | Enterprise, 50% | 32% | 22% | 10% |
| Feb 2026 | 11% | 6% | Enterprise, 47% | 33% | 21% | 10% |
| Jan 2026 | 11% | 6% | Enterprise, 49% | 34% | 23% | 10% |
| Dec 2025 | 12% | 6% | Enterprise, 49% | 35% | 22% | 10% |
| Nov 2025 | 13% | 7% | Enterprise, 48% | 35% | 22% | 10% |
| Oct 2025 | 15% | 7% | Enterprise, 49% | 34% | 21% | 11% |
| Sep 2025 | 9% | 7% | Enterprise, 50% | 35% | 21% | 11% |
| Aug 2025 | 13% | 7% | Enterprise, 51% | 35% | 20% | 11% |
| Jul 2025 | 13% | 7% | Enterprise, 52% | 35% | 20% | 11% |
| Jun 2025 | 12% | 8% | Enterprise, 54% | 36% | 20% | 10% |
| May 2025 | 14% | 8% | Enterprise, 56% | 40% | 19% | 10% |
| Apr 2025 | 13% | 8% | Enterprise, 55% | 38% | 18% | 11% |
| Mar 2025 | 15% | 7% | Enterprise, 58% | 35% | 17% | 11% |
| Feb 2025 | 17% | 7% | Enterprise, 60% | 36% | 16% | 10% |
| Jan 2025 | 17% | 6% | Enterprise, 61% | 38% | 16% | 10% |
| Dec 2024 | 14% | 7% | Enterprise, 62% | 36% | 15% | 10% |
| Nov 2024 | 7% | 5% | Enterprise, 62% | 38% | 14% | 10% |
| Oct 2024 | 13% | 3% | Enterprise, 61% | 37% | 14% | 10% |
| Sep 2024 | 11% | 3% | Enterprise, 59% | 36% | 15% | 9% |
| Aug 2024 | 14% | 4% | Enterprise, 60% | 32% | 15% | 9% |
| Jul 2024 | 10% | 3% | Enterprise, 58% | 33% | 15% | 9% |
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