3%
arrow_upward1% YoY
#7
Summary
- Synthesia ranks #7 within the Content Creation category, maintaining its position month-over-month.
- As of April 2026, 3% of organizations who have a vendor in the Content Creation category use Synthesia: up < 1 percentage points from last year.
- Synthesia has the highest adoption among enterprise companies (9%), compared to mid-market (6%), small-to-medium businesses (3%), and micro-SMB (2%).
Are businesses buying Synthesia?
Key stats
3%
arrow_upward1% YoY
Enterprise, 48%
2%
4%
#7
#8
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 3% |
| Mid-market | 6% |
| Enterprise | 9% |
About Synthesia
Synthesia is an AI video generation platform that creates professional videos from text using customizable AI avatars and voiceovers.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Mar 2026 | 2% | 4% | Enterprise, 48% | 9% | 6% | 3% |
| Feb 2026 | 2% | 4% | Enterprise, 47% | 9% | 6% | 3% |
| Jan 2026 | 2% | 4% | Enterprise, 48% | 9% | 6% | 3% |
| Dec 2025 | 1% | 4% | Enterprise, 48% | 10% | 6% | 3% |
| Nov 2025 | 2% | 5% | Enterprise, 48% | 10% | 6% | 3% |
| Oct 2025 | 2% | 5% | Enterprise, 48% | 10% | 5% | 3% |
| Sep 2025 | 2% | 5% | Enterprise, 50% | 10% | 5% | 3% |
| Aug 2025 | 4% | 5% | Enterprise, 51% | 10% | 5% | 3% |
| Jul 2025 | 2% | 5% | Enterprise, 53% | 9% | 4% | 3% |
| Jun 2025 | 2% | 5% | Enterprise, 55% | 9% | 4% | 2% |
| May 2025 | 2% | 5% | Enterprise, 55% | 10% | 4% | 2% |
| Apr 2025 | 1% | 4% | Enterprise, 55% | 9% | 4% | 2% |
| Mar 2025 | 1% | 5% | Enterprise, 59% | 9% | 4% | 2% |
| Feb 2025 | 1% | 5% | Enterprise, 61% | 10% | 4% | 2% |
| Jan 2025 | 3% | 5% | Enterprise, 61% | 10% | 3% | 2% |
| Dec 2024 | 1% | 4% | Enterprise, 62% | 10% | 3% | 2% |
| Nov 2024 | 1% | 4% | Enterprise, 64% | 9% | 3% | 2% |
| Oct 2024 | 2% | 4% | Enterprise, 64% | 11% | 3% | 2% |
| Sep 2024 | 1% | 3% | Enterprise, 63% | 10% | 3% | 2% |
| Aug 2024 | 2% | 3% | Enterprise, 64% | 9% | 3% | 2% |
| Jul 2024 | 1% | 3% | Enterprise, 62% | 9% | 3% | 2% |
| Jun 2024 | 1% | 3% | Enterprise, 62% | 10% | 3% | 2% |
| May 2024 | 1% | 4% | Enterprise, 58% | 9% | 3% | 2% |
| Apr 2024 | 2% | 4% | Enterprise, 63% | 8% | 3% | 2% |
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