11%
2% YoY
#5
Summary
- Synthesia ranks #5 within the Image & Video AI category, maintaining its position month-over-month.
- As of October 2026, 11% of organizations who have a vendor in the Image & Video AI category use Synthesia: down 2 percentage points from last year.
- Synthesia has the highest adoption among enterprise companies (29%), compared to mid-market (19%), small-to-medium businesses (9%), and micro-SMB (6%).
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Key stats
11%
2% YoY
Enterprise, 50%
7%
4%
#5
#6
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 9% |
| Mid-market | 19% |
| Enterprise | 29% |
About Synthesia
Synthesia is an AI video generation platform that creates professional videos from text using customizable AI avatars and voiceovers.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 7% | 4% | Enterprise, 50% | 29% | 20% | 9% |
| Aug 2026 | 10% | 5% | Enterprise, 49% | 31% | 20% | 9% |
| Jul 2026 | 11% | 5% | Enterprise, 49% | 30% | 20% | 9% |
| Jun 2026 | 12% | 4% | Enterprise, 48% | 30% | 20% | 9% |
| May 2026 | 9% | 4% | Enterprise, 47% | 30% | 21% | 9% |
| Apr 2026 | 10% | 6% | Enterprise, 47% | 30% | 22% | 10% |
| Mar 2026 | 10% | 6% | Enterprise, 47% | 30% | 22% | 10% |
| Feb 2026 | 11% | 6% | Mid-Market, 46% | 32% | 22% | 10% |
| Jan 2026 | 11% | 6% | Enterprise, 46% | 32% | 23% | 10% |
| Dec 2025 | 12% | 6% | Enterprise, 46% | 33% | 23% | 10% |
| Nov 2025 | 13% | 6% | Enterprise, 45% | 33% | 23% | 11% |
| Oct 2025 | 15% | 6% | Enterprise, 46% | 32% | 22% | 11% |
| Sep 2025 | 9% | 6% | Enterprise, 47% | 33% | 21% | 11% |
| Aug 2025 | 12% | 7% | Enterprise, 49% | 33% | 21% | 12% |
| Jul 2025 | 13% | 7% | Enterprise, 49% | 35% | 20% | 12% |
| Jun 2025 | 13% | 8% | Enterprise, 51% | 35% | 20% | 11% |
| May 2025 | 14% | 8% | Enterprise, 52% | 38% | 20% | 12% |
| Apr 2025 | 13% | 8% | Enterprise, 51% | 35% | 18% | 12% |
| Mar 2025 | 14% | 8% | Enterprise, 54% | 32% | 18% | 12% |
| Feb 2025 | 15% | 8% | Enterprise, 55% | 32% | 16% | 12% |
| Jan 2025 | 16% | 8% | Enterprise, 55% | 32% | 15% | 11% |
| Dec 2024 | 12% | 9% | Enterprise, 56% | 30% | 15% | 11% |
| Nov 2024 | 9% | 8% | Enterprise, 55% | 32% | 14% | 11% |
| Oct 2024 | 13% | 3% | Enterprise, 55% | 31% | 14% | 11% |
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