14%
arrow_upward1% YoY
#4
Summary
- Synthesia ranks #4 within the Image & Video AI category, maintaining its position month-over-month.
- As of June 2026, 14% of organizations who have a vendor in the Image & Video AI category use Synthesia: up < 1 percentage points from last year.
- Synthesia has the highest adoption among enterprise companies (34%), compared to mid-market (22%), small-to-medium businesses (10%), and micro-SMB (8%).
Are businesses buying Synthesia?
Key stats
14%
arrow_upward1% YoY
Enterprise, 50%
14%
7%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 10% |
| Mid-market | 22% |
| Enterprise | 34% |
About Synthesia
Synthesia is an AI video generation platform that creates professional videos from text using customizable AI avatars and voiceovers.
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Have feedback?About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| May 2026 | 14% | 7% | Enterprise, 50% | 34% | 22% | 10% |
| Apr 2026 | 15% | 8% | Enterprise, 50% | 34% | 23% | 10% |
| Mar 2026 | 12% | 8% | Enterprise, 50% | 34% | 23% | 11% |
| Feb 2026 | 14% | 8% | Enterprise, 48% | 35% | 22% | 11% |
| Jan 2026 | 13% | 8% | Enterprise, 49% | 35% | 23% | 10% |
| Dec 2025 | 14% | 7% | Enterprise, 49% | 36% | 23% | 10% |
| Nov 2025 | 14% | 8% | Enterprise, 49% | 36% | 23% | 11% |
| Oct 2025 | 16% | 8% | Enterprise, 50% | 35% | 22% | 11% |
| Sep 2025 | 10% | 8% | Enterprise, 51% | 36% | 21% | 11% |
| Aug 2025 | 14% | 8% | Enterprise, 52% | 36% | 21% | 11% |
| Jul 2025 | 14% | 8% | Enterprise, 52% | 36% | 20% | 11% |
| Jun 2025 | 12% | 8% | Enterprise, 54% | 36% | 20% | 10% |
| May 2025 | 15% | 8% | Enterprise, 56% | 39% | 19% | 10% |
| Apr 2025 | 13% | 8% | Enterprise, 55% | 37% | 18% | 11% |
| Mar 2025 | 15% | 8% | Enterprise, 57% | 34% | 18% | 11% |
| Feb 2025 | 16% | 7% | Enterprise, 60% | 35% | 16% | 10% |
| Jan 2025 | 17% | 7% | Enterprise, 61% | 37% | 16% | 10% |
| Dec 2024 | 14% | 7% | Enterprise, 61% | 35% | 15% | 10% |
| Nov 2024 | 7% | 6% | Enterprise, 61% | 37% | 14% | 10% |
| Oct 2024 | 13% | 4% | Enterprise, 61% | 36% | 14% | 10% |
| Sep 2024 | 11% | 4% | Enterprise, 59% | 35% | 15% | 9% |
| Aug 2024 | 14% | 6% | Enterprise, 59% | 31% | 15% | 9% |
| Jul 2024 | 10% | 6% | Enterprise, 58% | 32% | 15% | 9% |
| Jun 2024 | 11% | 7% | Enterprise, 57% | 29% | 16% | 8% |
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