1%
0% YoY
#5
Summary
- Unify ranks #5 within the Sales Execution & Orchestration category, maintaining its position month-over-month.
- As of October 2026, 1% of organizations who have a vendor in the Sales Execution & Orchestration category use Unify: up < 1 percentage points from last year.
- Unify has the highest adoption among small-to-medium businesses (1%), compared to mid-market (1%), enterprise (< 1%), and micro-SMB (1%).
- Unify key capabilities include AI-powered sales coaching, conversation intelligence, and performance analytics, supporting revenue team optimization and deal acceleration.
Are businesses buying Unify?
Key stats
1%
0% YoY
Mid-Market, 62%
1%
4%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 1% |
| Mid-market | 1% |
| Enterprise | 0% |
About Unify
Unify is an outbound sales platform that combines intent data, B2B contact data, and multi-channel engagement with AI agents. It helps revenue teams orchestrate signal-based outbound workflows that convert prospects into pipeline.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 1% | 4% | Mid-Market, 62% | 0% | 1% | 1% |
| Aug 2026 | 0% | 4% | Mid-Market, 61% | 0% | 1% | 1% |
| Jul 2026 | 1% | 4% | Mid-Market, 63% | 0% | 1% | 1% |
| Jun 2026 | 1% | 4% | Mid-Market, 64% | 0% | 1% | 1% |
| May 2026 | 1% | 4% | Mid-Market, 66% | 0% | 1% | 1% |
| Apr 2026 | 0% | 5% | Mid-Market, 67% | 0% | 1% | 1% |
| Mar 2026 | — | 5% | Mid-Market, 68% | 0% | 1% | 1% |
| Feb 2026 | 0% | 5% | Mid-Market, 65% | 0% | 1% | 1% |
| Jan 2026 | 1% | 5% | Mid-Market, 65% | 0% | 1% | 1% |
| Dec 2025 | 0% | 5% | Mid-Market, 64% | 0% | 1% | 1% |
| Nov 2025 | 0% | 5% | Mid-Market, 65% | 0% | 1% | 1% |
| Oct 2025 | 0% | 5% | Mid-Market, 65% | 0% | 1% | 1% |
| Sep 2025 | 1% | 5% | Mid-Market, 62% | 0% | 1% | 1% |
| Aug 2025 | 1% | 5% | Mid-Market, 63% | 0% | 1% | 1% |
| Jul 2025 | 0% | 5% | Mid-Market, 61% | 0% | 1% | 1% |
| Jun 2025 | 0% | 5% | Mid-Market, 63% | 0% | 1% | 1% |
| May 2025 | 1% | 5% | Mid-Market, 63% | 0% | 1% | 1% |
| Apr 2025 | 1% | 5% | Mid-Market, 65% | 0% | 1% | 1% |
| Mar 2025 | — | 6% | Mid-Market, 57% | 0% | 1% | 1% |
| Feb 2025 | 1% | 6% | Mid-Market, 62% | 0% | 0% | 1% |
| Jan 2025 | 1% | 6% | Mid-Market, 61% | 0% | 0% | 1% |
| Dec 2024 | — | 6% | Mid-Market, 68% | 0% | 0% | 1% |
| Nov 2024 | — | 5% | Mid-Market, 65% | 0% | 0% | 0% |
| Oct 2024 | 0% | 5% | Mid-Market, 60% | 0% | 0% | 0% |
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