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Every month, billions of dollars get processed on Ramp cards for business expenses. And every month, we share the new vendors that customers are purchasing for the first time, to give you a glimpse into emerging market trends, companies on the rise, and much more.

It’s tax season! This month, we saw several tax software and compliance platforms enter the top vendors list as American businesses file critical forms ahead of the 2025 filing deadline.

Here’s a breakdown of the top vendors for January 2025:

By new customer count

By new card spend

1. Tax1099
2. OpenAI
3. GoDaddy
4. Intuit
5. Canva

1. Docusign
2. Hubspot
3. Carta
4. Avalera
5. Asana

And the top vendors by percentage change in card spend:

Biggest percentage change by customer count

Biggest percentage change in new card spend

1. Tax1099
2. TaxBandits
3. Intuit
4. Aatrix Software
5. GoDaddy

1. Tax1099
2. Vanta
3. Orum
4. Configura
5. Avalera

Intuit, Tax1099, TaxBandits, Aaatrix Software, and Avalara all offer software and services to file tax forms in compliance with filing requirements for payments to employees, contractors, and other vendors. We typically see sales for tax compliance software concentrated in January of each year and then fall off (the deadline to send Form 1099 to payees was January 31).

OpenAI was the only AI-modeling company to appear on our January list. Notably absent is DeepSeek, the Chinese artificial intelligence start-up whose new low-cost AI model triggered a selloff in U.S. tech stocks last month. But for all the commotion in markets, why didn’t DeepSeek even make the list?

I was curious enough to dive into the data and find an answer. You can read my takeaways in my newest blog post: Are companies actually using DeepSeek?

Keep an eye out for our February top vendors (published in early March). With the fiscal year officially concluded and annual quotas kicking in, we expect to see sales and RevOps tools make gain ground amongst our top 10.

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Ara KharazianLead Economist, Ramp
Ara Kharazian is the lead economist at Ramp and writes the weekly newsletter Econ Lab on Substack. His writing and analysis of AI, business spend, and the economy has been covered in the New York Times, Wall Street Journal, Financial Times, NBC News, ABC News, NPR's Planet Money, Bloomberg, the Guardian and more. Ara previously led economic research at Square and was an economic consultant at Cornerstone Research.
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