Every month, billions of dollars get processed on Ramp cards for business expenses. And every month, we share the new vendors that customers are purchasing for the first time, to give you a glimpse into emerging market trends, companies on the rise, and much more.

It’s tax season! This month, we saw several tax software and compliance platforms enter the top vendors list as American businesses file critical forms ahead of the 2025 filing deadline.

Here’s a breakdown of the top vendors for January 2025:

By new customer count

By new card spend

1. Tax1099
2. OpenAI
3. GoDaddy
4. Intuit
5. Canva

1. Docusign
2. Hubspot
3. Carta
4. Avalera
5. Asana

And the top vendors by percentage change in card spend:

Biggest percentage change by customer count

Biggest percentage change in new card spend

1. Tax1099
2. TaxBandits
3. Intuit
4. Aatrix Software
5. GoDaddy

1. Tax1099
2. Vanta
3. Orum
4. Configura
5. Avalera

Intuit, Tax1099, TaxBandits, Aaatrix Software, and Avalara all offer software and services to file tax forms in compliance with filing requirements for payments to employees, contractors, and other vendors. We typically see sales for tax compliance software concentrated in January of each year and then fall off (the deadline to send Form 1099 to payees was January 31).

OpenAI was the only AI-modeling company to appear on our January list. Notably absent is DeepSeek, the Chinese artificial intelligence start-up whose new low-cost AI model triggered a selloff in U.S. tech stocks last month. But for all the commotion in markets, why didn’t DeepSeek even make the list?

I was curious enough to dive into the data and find an answer. You can read my takeaways in my newest blog post: Are companies actually using DeepSeek?

Keep an eye out for our February top vendors (published in early March). With the fiscal year officially concluded and annual quotas kicking in, we expect to see sales and RevOps tools make gain ground amongst our top 10.

Try Ramp for free
Share with
Ara KharazianEconomist, Ramp
Ara Kharazian is an economist at Ramp. His writing and analysis of AI, business spend, and the economy has been covered in the New York Times, NBC News, ABC News, NPR's Planet Money, Bloomberg, the Guardian, Vox, Axios, and more. Ara previously led economic research at Square and developed Square Payroll Index, which became one of the key public datasets used to track restaurant worker wages, tips, and overtime in the United States. He was previously an economic consultant at Cornerstone Research.
Ramp is dedicated to helping businesses of all sizes make informed decisions. We adhere to strict editorial guidelines to ensure that our content meets and maintains our high standards.

We’ve simplified our workflows while improving accuracy, and we are faster in closing with the help of automation. We could not have achieved this without the solutions Ramp brought to the table.

Kaustubh Khandelwal

VP of Finance, Poshmark

Poshmark

Our previous bill pay process probably took a good 10 hours per AP batch. Now it just takes a couple of minutes between getting an invoice entered, approved, and processed.

Jason Hershey

VP of Finance and Accounting, Hospital Association of Oregon

Hospital Association of Oregon

When looking for a procure-to-pay solution we wanted to make everyone’s life easier. We wanted a one-click type of solution, and that’s what we’ve achieved with Ramp.

Mandy Mobley

Finance Invoice & Expense Coordinator, Crossings Community Church

Crossings Community Church

We no longer have to comb through expense records for the whole month — having everything in one spot has been really convenient. Ramp's made things more streamlined and easy for us to stay on top of. It's been a night and day difference.

Fahem Islam

Accounting Associate, Snapdocs

Snapdocs

It's great to be able to park our operating cash in the Ramp Business Account where it earns an actual return and then also pay the bills from that account to maximize float.

Mike Rizzo

Accounting Manager, MakeStickers

Makestickers

The practice managers love Ramp, it allows them to keep some agency for paying practice expenses. They like that they can instantaneously attach receipts at the time of transaction, and that they can text back-and-forth with the automated system. We've gotten a lot of good feedback from users.

Greg Finn

Director of FP&A, Align ENTA

Align ENTA

The reason I've been such a super fan of Ramp is the product velocity. Not only is it incredibly beneficial to the user, it’s also something that gives me confidence in your ability to continue to pull away from other products.

Tyler Bliha

CEO, Abode

Abode