Every month, billions of dollars get processed on Ramp cards for business expenses. And every month, we share the new vendors that customers are purchasing for the first time, to give you a glimpse into emerging market trends, companies on the rise, and much more.

It’s tax season! This month, we saw several tax software and compliance platforms enter the top vendors list as American businesses file critical forms ahead of the 2025 filing deadline.

Here’s a breakdown of the top vendors for January 2025:

By new customer count

By new card spend

1. Tax1099
2. OpenAI
3. GoDaddy
4. Intuit
5. Canva

1. Docusign
2. Hubspot
3. Carta
4. Avalera
5. Asana

And the top vendors by percentage change in card spend:

Biggest percentage change by customer count

Biggest percentage change in new card spend

1. Tax1099
2. TaxBandits
3. Intuit
4. Aatrix Software
5. GoDaddy

1. Tax1099
2. Vanta
3. Orum
4. Configura
5. Avalera

Intuit, Tax1099, TaxBandits, Aaatrix Software, and Avalara all offer software and services to file tax forms in compliance with filing requirements for payments to employees, contractors, and other vendors. We typically see sales for tax compliance software concentrated in January of each year and then fall off (the deadline to send Form 1099 to payees was January 31).

OpenAI was the only AI-modeling company to appear on our January list. Notably absent is DeepSeek, the Chinese artificial intelligence start-up whose new low-cost AI model triggered a selloff in U.S. tech stocks last month. But for all the commotion in markets, why didn’t DeepSeek even make the list?

I was curious enough to dive into the data and find an answer. You can read my takeaways in my newest blog post: Are companies actually using DeepSeek?

Keep an eye out for our February top vendors (published in early March). With the fiscal year officially concluded and annual quotas kicking in, we expect to see sales and RevOps tools make gain ground amongst our top 10.

Try Ramp for free
Share with
Ara KharazianEconomist, Ramp
Ara Kharazian is an economist at Ramp. His writing and analysis of AI, business spend, and the economy has been covered in the New York Times, NBC News, ABC News, NPR's Planet Money, Bloomberg, the Guardian, Vox, Axios, and more. Ara previously led economic research at Square and developed Square Payroll Index, which became one of the key public datasets used to track restaurant worker wages, tips, and overtime in the United States. He was previously an economic consultant at Cornerstone Research.
Ramp is dedicated to helping businesses of all sizes make informed decisions. We adhere to strict editorial guidelines to ensure that our content meets and maintains our high standards.

When our teams need something, they usually need it right away. The more time we can save doing all those tedious tasks, the more time we can dedicate to supporting our student-athletes.

Sarah Harris

Secretary, The University of Tennessee Athletics Foundation, Inc.

How Tennessee built a championship-caliber back office with Ramp

Ramp had everything we were looking for, and even things we weren't looking for. The policy aspects, that's something I never even dreamed of that a purchasing card program could handle.

Doug Volesky

Director of Finance, City of Mount Vernon

City of Mount Vernon addresses budget constraints by blocking non-compliant spend, earning cash back with Ramp

Switching from Brex to Ramp wasn’t just a platform swap—it was a strategic upgrade that aligned with our mission to be agile, efficient, and financially savvy.

Lily Liu

CEO, Piñata

How Piñata halved its finance team’s workload after moving from Brex to Ramp

With Ramp, everything lives in one place. You can click into a vendor and see every transaction, invoice, and contract. That didn’t exist in Zip. It’s made approvals much faster because decision-makers aren’t chasing down information—they have it all at their fingertips.

Ryan Williams

Manager, Contract and Vendor Management, Advisor360°

How Advisor360° cut their intake-to-pay cycle by 50%

The ability to create flexible parameters, such as allowing bookings up to 25% above market rate, has been really good for us. Plus, having all the information within the same platform is really valuable.

Caroline Hill

Assistant Controller, Sana Benefits

How Sana Benefits improved control over T&E spend with Ramp Travel

More vendors are allowing for discounts now, because they’re seeing the quick payment. That started with Ramp—getting everyone paid on time. We’ll get a 1-2% discount for paying early. That doesn’t sound like a lot, but when you’re dealing with hundreds of millions of dollars, it does add up.

James Hardy

CFO, SAM Construction Group

How SAM Construction Group LLC gained visibility and supported scale with Ramp Procurement

We’ve simplified our workflows while improving accuracy, and we are faster in closing with the help of automation. We could not have achieved this without the solutions Ramp brought to the table.

Kaustubh Khandelwal

VP of Finance, Poshmark

How Poshmark exceeded its free cash flow goals with Ramp

I was shocked at how easy it was to set up Ramp and get our end users to adopt it. Our prior procurement platform took six months to implement, and it was a lot of labor. Ramp was so easy it was almost scary.

Michael Natsch

Procurement Manager, AIRCO

“Here to stay:” How AIRCO consolidated procurement, AP, and spend to gain control with Ramp