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Every month, billions of dollars get processed on Ramp cards for business expenses. And every month, we share the new vendors that customers are purchasing for the first time, to give you a glimpse into emerging market trends, companies on the rise, and much more.

It’s tax season! This month, we saw several tax software and compliance platforms enter the top vendors list as American businesses file critical forms ahead of the 2025 filing deadline.

Here’s a breakdown of the top vendors for January 2025:

By new customer count
By new card spend
1. Tax1099
2. OpenAI
3. GoDaddy
4. Intuit
5. Canva
1. Docusign
2. Hubspot
3. Carta
4. Avalera
5. Asana

And the top vendors by percentage change in card spend:

Biggest percentage change by customer count
Biggest percentage change in new card spend
1. Tax1099
2. TaxBandits
3. Intuit
4. Aatrix Software
5. GoDaddy
1. Tax1099
2. Vanta
3. Orum
4. Configura
5. Avalera

Intuit, Tax1099, TaxBandits, Aaatrix Software, and Avalara all offer software and services to file tax forms in compliance with filing requirements for payments to employees, contractors, and other vendors. We typically see sales for tax compliance software concentrated in January of each year and then fall off (the deadline to send Form 1099 to payees was January 31).

OpenAI was the only AI-modeling company to appear on our January list. Notably absent is DeepSeek, the Chinese artificial intelligence start-up whose new low-cost AI model triggered a selloff in U.S. tech stocks last month. But for all the commotion in markets, why didn’t DeepSeek even make the list?

I was curious enough to dive into the data and find an answer. You can read my takeaways in my newest blog post: Are companies actually using DeepSeek?

Keep an eye out for our February top vendors (published in early March). With the fiscal year officially concluded and annual quotas kicking in, we expect to see sales and RevOps tools make gain ground amongst our top 10. 

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Head of Analytics Engineering & Data Science, Ramp
Ian leads the charge of developing Ramp’s cutting-edge data capabilities, and the platform and team behind the products and insights. Ramp’s data team leverages SQL, Python, and ML/AI techniques to empower teams across the company to make informed decisions, and to save Ramp customers time and money. Prior to joining Ramp in 2021, Ian led data teams at B2C the marketplaces Drizly and Wayfair, where he learned quite a bit about data in highly regulated environments (fintech law has nothing on alcohol law), pricing and recommendation algorithms, and everything that can go wrong shipping a rug or sofa. Ian holds a Master of Business Administration from Harvard Business School with honors, and an BA in Mathematics from Dartmouth College, where he was a member of the NCAA Alpine Ski Team. Ian lives in New York with his wife, and is an avid skier, road cyclist, and Red Sox fan.
Economist, Ramp
Ramp is dedicated to helping businesses of all sizes make informed decisions. We adhere to strict editorial guidelines to ensure that our content meets and maintains our high standards.

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