Accounting firm automation: How to implement it and why you should

Accounting firm automation involves using software and technology to simplify and streamline routine accounting tasks, allowing firms to focus on higher-value work. As more firms look to modernize, automation has become a crucial tool in enhancing accuracy, saving time, and reducing costs.

From managing invoices and bookkeeping to reconciling accounts, automation offers a solution to eliminate repetitive, time-consuming accounting processes, making your team more productive and better equipped to serve clients. By integrating intelligent systems, firms can automate everything from data entry to reporting, ensuring consistent and accurate results without manual Excel work.

What is accounting automation?

Accounting automation involves leveraging technology to streamline repetitive accounting tasks, enabling accounting professionals to save time and minimize human error. It boosts efficiency by automating manual processes such as expense management, pricing calculations, categorizing transactions from bank statements, reconciling accounts, managing accounts payable, and financial reporting.

Automation tools save time and allow your CPAs to concentrate on more valuable work, such as financial analysis and strategic planning.

Why accounting automation matters for firms

Implementing automation in your firm leads to measurable improvements in productivity, accuracy, and client satisfaction. For accounting professionals, automation helps firms handle more clients without increasing headcount, enabling growth without significant overhead costs. Key benefits include:

• Time-saving: Automate routine tasks like data entry, billing, and reconciliation. With tools such as Ramp saving its customers 10.8 million hours of work in 2024, your accounting team will have more time to focus on higher-level activities, such as strategic advisory.
• Accuracy: Reducing human error improves the reliability of financial reports and ensures compliance with industry standards
• Client satisfaction: Automated systems help you deliver faster and more accurate results, boosting client trust and satisfaction

Key areas to automate in your accounting firm

Automation can transform various aspects of your accounting firm, streamlining routine tasks and improving efficiency. Here’s where automation can have the greatest impact on your firm’s operations.

1. Engagement letter creation

Creating engagement letters has traditionally been a time-consuming task requiring careful attention to detail. However, automation tools have transformed the way firms handle client onboarding:

• Ignition and GoProposal automate engagement letter creation, sending, and management with customizable templates and e-signatures, completing tasks in minutes
• PandaDoc streamlines document signing by consolidating multiple documents such as NDAs, power of attorney forms, and tax return authorization into one process, making it easier for clients
• TaxDome offers proposal and engagement letter features, though its functionality is still evolving

2. Client appreciation

Once the client accepts the engagement letter, automation can trigger actions that enhance the client experience. Welcome emails can be personalized based on the services the client has signed up for, setting a tailored tone for the relationship.

Tools such as Handwrytten or OnGoody integrate with your CRM to automatically send personalized gifts or cards, offering a thoughtful touch that shows clients you value their business. This automation streamlines client appreciation and strengthens client relationships.

Handwrytten samples. Machine-generated handwritten cards, shipped automatically.

3. Client communication

Effective communication is essential for client satisfaction. Automating communication with tools such as Slack can streamline the process by setting up reminders, creating project channels, and automating client updates. This reduces email overload and ensures everyone is in the loop.

Ramp’s Slack integration routes requests for one-click review

4. Invoices and payment

Automating the invoicing process ensures that bills are created and sent on time. Tools such as FreshBooks and Zoho Invoice help you generate invoices, track payments, and set up automated reminders for overdue bills.

Automated invoicing prevents payment delays, maintaining healthy cash flow and ensuring your clients are billed correctly every time.

5. Bank reconciliation

Bank reconciliation is traditionally time-consuming. With tools such as BankRec and AutoReconcile, you can automatically match transactions between your accounting system and bank records. This speeds up the process and ensures accurate reconciliation.

6. Workflows

Automating workflows improves efficiency across various tasks, including client onboarding, task management, and follow-ups. Jetpack Workflow automates project tracking, assigning tasks and setting deadlines. Tools like this ensure your firm overlooks nothing and completes everything on time.

For instance, you can optimize client onboarding with tools such as Zapier. Once a new client signs on, the system can automatically integrate them into your accounting software, streamlining the process.

Simple use cases shown on Zapier’s website.

7. Expense tracking

Expense tracking can be tedious, but automation tools such as Ramp make it easy. Using AI, Ramp suggests how to categorize transactions, reducing the need for manual input and ensuring accurate expense tracking. Ramp automatically categorizes business expenses based on past behavior, ensuring accuracy and saving time in your reports.

8. Document collection

Automation tools such as ContentSnare streamline document collection via automated requests, reminders, and client collaboration. It makes it easy for clients to upload documents securely and accurately, reducing the time spent on follow-ups.

For an even more integrated solution, practice management such as Soraban and Keeper offer document request features that integrate directly with accounting and tax software.

Example of how client and firm interact within a document request.

9. Financial reporting

Generating financial reports manually can take hours. Automation tools like QuickBooks and Xero allow firms to generate financial reports on demand, such as income statements, balance sheets, and cash flow forecasting. This saves time and ensures your reports are always up-to-date.

10. Tax compliance and filing

Automation simplifies tax season. Tools such as TaxJar and ProConnect help automate tax calculations, file returns, and generate tax reports. Automation also helps your firm comply with tax regulations.

Choosing the right accounting automation tools for your firm

When selecting automation tools, consider these key factors:

Integration

Ensure the tools integrate seamlessly with your existing systems, such as payroll, CRM, and ERP platforms. Integration reduces manual data entry and keeps systems synchronized.

Customization

Select software that can be tailored to meet your firm’s specific needs. Ramp’s accounting rules let you create custom workflows and automate categorization based on your preferences.

Cost vs. benefit

While implementing automation tools does have a cost, the long-term savings and increased productivity far outweigh the investment. Automating routine tasks allows your team to focus on more strategic, revenue-generating activities.

Key features to look for in accounting software

When selecting automation tools, choose features that match your firm's needs and growth potential. Look for software that integrates seamlessly with your existing systems, offers scalability, and provides advanced security to safeguard sensitive financial data. The following features are critical for ensuring your automation tools support long-term efficiency and accuracy.

• Seamless integration: Look for software that integrates easily with your existing accounting, CRM, and ERP systems. This will ensure smooth data flow and reduce manual errors.
• User-friendly interface: Choose tools with intuitive, easy-to-navigate interfaces. This will minimize the learning curve and maximize team adoption.
• Scalability: As your firm grows, your accounting automation tools should scale with it. Make sure your choice can handle increasing transaction volumes and more clients without compromising performance.
• Advanced security features: Prioritize software with strong encryption and robust security protocols to protect sensitive financial data and client information
• Automated reporting: A core feature of automation is the ability to generate reports automatically. Choose software that can create real-time, accurate reports, allowing you to monitor key metrics without manual input.

Enhance your automation with Ramp

Now that you've automated key areas of your business, it's time to do the same for your clients.

Ramp is designed to save time and money with its built-in spend controls. The advanced receipt-matching feature scans all transactions and automatically generates receipts for your client's purchases, simplifying the process of shopping for business essentials.

Ramp offers advanced virtual cards, merchant and category rules, and accounting automation. It allows for expense monitoring through a single, streamlined dashboard. With direct integrations to accounting software such as QuickBooks, Xero, Sage, and NetSuite, Ramp helps you close your books faster.

Try Ramp, and see what it can do.