7 Ways to Better Manage Your Cash Flow As a Business Owner

December 15, 2020
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A key piece of financial planning for your business involves paying close attention to your cash flow. Having positive cash flow means having more cash coming in from sales and investments than going out in bills and expenses. Managing cash flow isn’t always easy though. It takes focus and planning. 


To that end, here are seven tips on how to manage cash flow:


  1. Monitor your cash on a consistent basis
  2. Improve the speed of invoicing and receivables
  3. Cut expenses
  4. Lease equipment instead of purchasing
  5. Maintain excellent business relationships
  6. Take advantage of technology 
  7. Use business credit cards to help with cash float


#1 Monitor Your Cash on a Consistent Basis

To succeed in a competitive business climate, your company must regularly monitor your cash flow. If your business is faced with a cash flow problem, you’ll have to pivot in order to improve your business financing. 


The equation is simple. Inflows of cash from sales, investments, or other sources are offset by cash outflows such as payroll, marketing expenses, and other capital expenditures. For many businesses, having a cash surplus is ideal. According to Harvard Business School: “Having an excess of cash allows the company to reinvest in itself and its shareholders, settle debt payments, and find new ways to grow the business.” 


A positive cash flow ensures that all bills can be paid and that business operations continue without interruption. That said, your business can be profitable without being cash flow positive; conversely, you can have positive cash flow without being profitable.  


Maintaining a positive cash flow can be a challenge, but it’s necessary. To begin, project your business’ capital requirements and then monitor both outgoing cash and incoming cash. It also helps to have the right business financial tools to monitor this. With automated accounting processes on hand, you can gain real-time visibility on your influx and outflow of cash, identify any spending issues, stick to your budget, and gain a clearer understanding of the business’ performance. 


#2 Improve the Speed of Invoicing and Receivables

If you want to improve your cash flow, you need to streamline the invoicing and receivables processes. In short, your goal is to encourage your clients to pay you faster. 


For starters, send out invoices immediately after the current billing cycle closes. This gives clients more time to send their payment. The best case scenario is to not charge via invoicing that’s paid 30-60 days after a service is rendered. Instead, charge via credit card upfront or by direct debit. To further optimize this process:


  • When you do send out an invoice, it should be easy to read, clearly show the due dates, and list the terms. 


  • Use invoice automation so less time is spent by the accounting and finance teams.


  • Make it easier for customers to pay you, i.e., online payments, ACH transfers, checks, and electronic payments.


  • Offer marginal discounts as an incentive for clients to pay early.  


  • Ask for deposits or partial payments upfront.  


Anything you can do to increase the speed at which you receive revenue, the better. The more quickly you receive payment, the more money you’ll have on hand to use as needed. 


On the flip side, it’s also critical that you’re monitoring when you pay out vendors. By spreading out your vendor payment dates, you can ensure you’re not paying everyone at the same time each month. This allows you to avoid having a sudden massive cash outflow. 


#3 Cut Expenses

When it comes to cash flow management, monitoring your expenses is critical so you can cut operational costs for your business. Even if you have massive sales, you can’t let operating expenses get out of hand. Otherwise, if a market shock occurs or costs grow exponentially, you could run into cash flow problems. 


To identify areas of spending that can be cut, start by evaluating each department by ROI. From there, turn to hiring practices—are you only hiring when necessary? Once you’ve identified the clear-cut places to reduce costs, consider the less obvious ways a business can improve their cash flow, such as:


  1. Review your rent or mortgage for potential renegotiation 
  2. Consider your travel and entertainment expenses
  3. Outsource where possible
  4. Eliminate discretionary spending 


Additionally, automated expense management can offer high-level and low-level analysis of your various expenses, allowing you to zoom in on where your cash is going on your balance sheet. This makes it easier to control and direct your healthy cash flow toward ROI positive channels. 


#4 Lease Equipment Instead of Purchasing 

All businesses rely on equipment and capital assets to operate. But for some companies, it may be more cost effective to lease or rent the equipment as opposed to sinking significant capital investments. In addition to the initial purchasing cost, machinery and equipment typically requires ongoing repairs, upkeep, and maintenance. 


Sinking a significant portion of your budget into expensive equipment may not be worth it at the moment. Leasing the equipment instead, offers a business flexibility. It gives you the freedom to periodically reevaluate both your cash flow and budget to then determine whether the lease is providing ROI. 


Depending on the numbers, you can either continue leasing or purchase outright accordingly.


#5 Maintain Excellent Business Relationships 

Managing customer and vendor relationships is one of the most important tasks for any business. By building and maintaining healthy relationships, you can help ensure reliable sales and positive cash flow. 


The cornerstone of customer relationship management ultimately comes down to frequent  communication and delivering results. Per Marshall Freeman: “With trust you generally acquire loyalty between you and your customer. This can be crucial when you experience late payments, as customers are generally more encouraged to make payment on time if they have a strong relationship with a vendor or key contact they deal with on a day to day basis.” 


Developing great business relationships with clients, vendors, and lenders not only helps your business grow, but in times of tight cash flow, they’ll likely be much more willing to work with you. Also, for vendors, they may be more amenable to discounts, which could reduce your overhead.


#6 Leverage Technology

In the past, keeping tabs on cash flows involved manual accounting-based processes. These were time-consuming, error-prone, and tended to cause frustration for those employees charged with the rote tasks. But monitoring the ledger and managing cash flow doesn’t need to be a demanding process. 


Expense management software can help you monitor your cash flow in real-time, allowing you to make better, more-informed financial decisions. Automation can support invoicing, budgeting, and auditing. This allows you to not only monitor your spend in real-time, but also predict recurring expenses to forecast your spend. 


#7 Use Business Cards to Help

When it comes to managing payments, your corporate card may be able to assist. Ideally, you want a card that helps you manage your expenses in real-time. This increased oversight and visibility over your expenses can help you better understand where your cash is going, where it’s coming from, and where it could best be utilized. 


In addition to high limits and automatic cash back on payments, your corporate card can increase your cash flow flexibility, giving you the ability to receive a temporary cash float if you find yourself momentarily strapped for cash. 


With the right smart card, it becomes much easier to monitor, control, and limit your company spend. 


Ramp: Making Small Business Cash Flow Management Simple 

Staying on top of your cash flow can be tricky at first, but with practice (and automation) it will become easier. 


Ramp is a smart charge card with an integrated, real-time expense management platform that helps you manage a cash flow strategy with ease. You can know your cash balance and stay on top of your cash projections on a daily basis. Plus, our card offers 1.5% cash back on everything you spend that applies directly to the next billing cycle.


Ramp’s mission is to support your business, take away the stress of cash flow management, and save you money. Reach out today to get started.



Sources: 

Harvard Business Online. How to Read and Understand a Cash Flow Statement.

Forbes. Acquiring New Customers Is Important, But Retaining Them Accelerates Profitable Growth.

Marshall Freeman. How to Manage Client Relationships for Positive Cash Flow.


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