Spending made smarter
Easy-to-use cards, spend limits, approval flows, vendor payments — plus an average savings of 5%1.
4.8 Rating 4.8 rating
Error Message
No personal credit checks or founder guarantee.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

In business, every decision comes with a cost. The cost of doing one thing often means forgoing the opportunity to do something else. This trade-off is known as opportunity cost. Understanding opportunity cost is crucial for making informed decisions that are critical to the success of a business. In this blog post, we will guide you through the process of calculating opportunity cost as well as provide real-world examples that illustrate how it works. Whether you are a CFO, accountant or startup entrepreneur, this article is written for you.

What is opportunity cost?

Opportunity cost is the potential benefit that is foregone when you choose one alternative over another. To put it another way, opportunity cost is what you give up by choosing one option over another. For example, if you invest $1000 in stocks, you are foregoing the opportunity to use that money to pay off debt or make another investment. The opportunity cost of investing in stocks is the potential return you could have had by using that money for another purpose.

Calculating opportunity cost

To calculate opportunity cost, you need to consider the benefits you would have received if you had chosen another option. Take the example of an entrepreneur who must decide whether to invest in a new piece of equipment for their business. Suppose that the equipment costs $10,000 and the entrepreneur estimates that it will increase their revenue by $12,000 in the first year. Without the equipment, revenue would increase by $8,000. The opportunity cost of investing in the equipment is the $8,000 in revenue the entrepreneur would have earned without it. Therefore, the opportunity cost is $4,000 ($12,000 - $8,000).

Real-world examples of opportunity cost

Opportunity cost exists in many everyday business scenarios. For example, when a business decides to expand into a new market, the opportunity cost is what could have been earned by using the resources spent on the expansion in another way. Another example is when a company decides to purchase new equipment instead of using the funds to invest in employee training. In this case, the opportunity cost is the potential increase in productivity that could have been attained by investing in employee training instead.

Opportunity cost and decision-making

Opportunity cost is a concept that should inform decision-making in all areas of business. When making a decision, it is essential to consider all of the alternatives and their potential outcomes. By doing so, business leaders can make informed decisions that minimize opportunity cost and lead to the best possible outcomes. It is also important to remember that opportunity cost is not always financial. Non-financial benefits such as increased customer satisfaction or employee morale can also be valuable opportunities that are bypassed when choosing one option over another.

Understanding opportunity cost is crucial for making informed decisions in business. By understanding the concept, you can consider all of the potential outcomes and their costs when making a choice. Opportunity cost is not always financial, so it is essential to consider all of the benefits and costs when making a decision. Whether you are a CFO, accountant, or startup entrepreneur, the ability to accurately calculate opportunity cost will help you make the best decisions for your company and achieve better outcomes.

The Ramp team is comprised of subject matter experts who are dedicated to helping businesses of all sizes work smarter and faster.

Ramp is dedicated to helping businesses of all sizes make informed decisions. We adhere to strict editorial guidelines to ensure that our content meets and maintains our high standards.