Google Ads is an online advertising platform developed and provided by Google. It enables businesses to create and display ads across Google's various platforms, including search results, YouTube, Gmail, and the Google Display Network. With Google Ads, businesses can target their ads to particular audiences and demographics, set budgets and bids for their campaigns, and monitor their performance in real-time.
The top 5 products and services provided by Google Ads are:
- Search Ads: These ads appear at the top of Google's search results when someone types in a relevant keyword or phrase, making them a highly effective way to attract customers who are actively searching for products or services like yours.
- Display Ads: These ads appear on websites and apps that are part of the Google Display Network, which includes millions of sites worldwide. They can be targeted to specific audiences based on their interests, behaviors, and demographics.
- Video Ads: These ads appear before, during, or after YouTube videos. They can be targeted to specific audiences based on their interests, behaviors, and demographics, making them an effective way to reach potential customers through video content.
- Shopping Ads: These ads appear in Google's shopping results when someone searches for a particular product. They include information about the product's price, image, and where it can be purchased, making them an effective way to drive traffic to your e-commerce website.
- App Campaigns: These ads appear in Google Play and other Google-owned app stores, promoting your mobile app to potential users. They can be targeted based on the user's interests, behaviors, and demographics, leading to more installs and engagement.