Amazon Advertising is a subsidiary of Amazon, founded in 2018. The company offers various advertising products and services to help businesses reach their target audience. It allows sellers, vendors, authors, and others to advertise their products on Amazon and reach millions of customers. Amazon Advertising uses customer data to drive targeted advertising and provides advertising solutions to businesses of all sizes. The company has a team of advertising experts who help businesses create and optimize their advertising campaigns on Amazon.
- Display Advertising: Amazon offers display advertising solutions to help businesses reach their target audience across Amazon's properties, including Fire tablets, mobile devices, and desktops. Display ads can be targeted to specific customer segments, based on demographic, interests, behavior, and location.
- Sponsored Products: Sponsored Products are ads that promote individual product listings on Amazon. These ads appear on the search results page and product detail pages, helping businesses increase visibility and drive sales.
- Sponsored Brands: Sponsored Brands are ads that promote a brand's product portfolio or store on Amazon. These ads appear on the search results page, driving traffic to a brand's product pages or custom landing pages.
- Sponsored Display: Sponsored Display is a self-service advertising solution that allows businesses to target customers both on and off Amazon. It enables businesses to reach their target audience through product recommendations, interest targeting, and retargeting based on past views or purchases.
- Video Ads: Amazon provides video advertising solutions that allow businesses to run video ads on Amazon sites and devices, including Fire TV and IMDb TV. These ads can be targeted to specific customer segments, based on demographic, interests, behavior, and location.