Klaviyo is a marketing automation platform that offers various features for e-commerce businesses. It was founded in 2012 and is based in Boston. The company focuses on email marketing but also provides other tools such as SMS marketing, segmentation, A/B testing, and integrations with various e-commerce platforms. Klaviyo aims to help businesses grow by providing them with insights into their customer data and allowing them to create personalized marketing campaigns.
- Email Marketing: Klaviyo's primary service is email marketing, offering various features such as email templates, drag-and-drop editors, automation workflows, and A/B testing.
- Segmentation: Klaviyo allows businesses to segment their email lists based on various criteria such as engagement, demographic information, and purchase history. This segmentation allows for personalized email campaigns and better targeting.
- SMS Marketing: In addition to email marketing, Klaviyo offers SMS marketing for businesses looking to communicate with their customers via text messaging.
- Integration: Klaviyo integrates with various e-commerce platforms such as Shopify, Magento, and WooCommerce, allowing businesses to sync their customer data and automate their marketing campaigns.
- A/B Testing: Klaviyo provides A/B testing features for both email and SMS marketing. This allows businesses to test different messages and strategies to improve their marketing campaigns' effectiveness.