Why trust Ramp?
Ramp is a spend management platform used by over 15,000 businesses for easy-to-use cards, spend limits, approval flows, vendor payments, and more. Ramp has merchant data on over 1 million unique acceptors, over 8x more than other credit card charge databases. Merchant charges aren’t always recognizable on card statements, and Ramp’s exhaustive dataset is the most reliable way to better understand where and why charges are appearing on your statements.
Klaviyo is a marketing automation platform that offers various features for e-commerce businesses. It was founded in 2012 and is based in Boston. The company focuses on email marketing but also provides other tools such as SMS marketing, segmentation, A/B testing, and integrations with various e-commerce platforms. Klaviyo aims to help businesses grow by providing them with insights into their customer data and allowing them to create personalized marketing campaigns.
- Email Marketing: Klaviyo's primary service is email marketing, offering various features such as email templates, drag-and-drop editors, automation workflows, and A/B testing.
- Segmentation: Klaviyo allows businesses to segment their email lists based on various criteria such as engagement, demographic information, and purchase history. This segmentation allows for personalized email campaigns and better targeting.
- SMS Marketing: In addition to email marketing, Klaviyo offers SMS marketing for businesses looking to communicate with their customers via text messaging.
- Integration: Klaviyo integrates with various e-commerce platforms such as Shopify, Magento, and WooCommerce, allowing businesses to sync their customer data and automate their marketing campaigns.
- A/B Testing: Klaviyo provides A/B testing features for both email and SMS marketing. This allows businesses to test different messages and strategies to improve their marketing campaigns' effectiveness.
“Accurate classification of expenses is vital for businesses as it forms the backbone of financial reporting, tax compliance, and strategic decision-making. It enables businesses to track and analyze their spending patterns, identify cost-saving opportunities, and assess the profitability of various operations or projects.”
Audrey Carroll
Senior Manager, Accounting, Ramp
